Interviews Archives - Elizabeth McCravy https://elizabethmccravy.com/category/podcast/interviews/ Showit Website Templates, Business Courses, Business Podcast for Moms Fri, 05 Dec 2025 17:31:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2024/08/cropped-Elizabeth-McCravy-Logo_Icon-Watermelon.png?fit=32%2C32&ssl=1 Interviews Archives - Elizabeth McCravy https://elizabethmccravy.com/category/podcast/interviews/ 32 32 138427508 5 Tips for Better Podcast Interviews (That Actually Grow Your Show) with Akua Konadu https://elizabethmccravy.com/better-podcast-interviews/ https://elizabethmccravy.com/better-podcast-interviews/#respond Tue, 09 Dec 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8418 In this episode, two-time podcast host Akua Konadu shares tips for better podcast interviews and how she's sharpened her skills as a podcast interviewer and storytelling strategist.

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Today we have another lovely guest training on the podcast, this time with Akua Konadu. Akua and I met a few years ago when we were both speaking at the Creative Educator Conference. She’s the host of two incredible podcasts, which you’ll hear her talk about as she introduces herself. When I was planning these guest trainings (originally for my maternity leave, though I’ve been airing them more sporadically now), Akua immediately came to mind as someone who could offer such a valuable perspective on interviewing as a podcast host and hosting better podcast interviews. She is a truly strong interviewer, and storytelling is something she teaches in her business — so she lives and breathes this stuff.

If you’ve started a podcast and have done even a handful of interviews, you know interviewing is a real skill. It’s not as simple as reading questions you wrote ahead of time. It’s a conversation. And it can feel overwhelming at first, and sometimes, it can feel like you’re asking a question but already thinking ahead to the next one and not fully hearing their answer. There are a lot of little pitfalls like that that new (and even seasoned!) podcasters can fall into.

Akua is here to help you avoid those traps and grow your show by becoming a better interviewer. She’s sharing five powerful tips for better podcast interviews, plus some storytelling strategies that are absolute gold. Storytelling is her specialty, and you’ll really hear that shine through.

So whether you’re brand new to podcasting or you’ve been interviewing guests for years, these are the kinds of things we can all easily miss. I know you’re going to learn so much from her.

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Search for episode 327!

Hello, hello! I am so excited to be tapping into the Breakthrough Brand Podcast this week. My name is Akua Konadu, and I'm a host of not one, but two podcasts. Number one, the Unbreakable Business Podcast, powered by HoneyBook, where we lean into the untold stories of entrepreneurship. And then my other podcast, which is all about life, Here’s the Tea with Akua, where we are all about making uncomfortable conversations more comfortable.

So as somebody with two podcasts, I have done countless interviews, and it has been such an incredible and really fun experience, and we have seen a lot of success. I’m really excited today to be talking with you all about how to become more strategic with interviewing. As I have learned about myself, I’ve naturally fallen into the podcasting realm, but what I’ve learned is that interviewing is definitely a skill.

As you lean more into that journey, it’s really about refining these skills and exercising that muscle so that you feel more confident in your interviews, but also so that your interviews make a major impact that will actually grow your show. I’m really excited to share some tips with you that I think have been so phenomenal for me in my podcast journey and have really made a difference in my growth. That’s what we’re going to dive into.

better podcast interviews tips

So here are some interview tips that are going to lead to breakthrough conversations. Are you ready? Let’s get into it. 

1. You Need To Research Your Guest & Prep Like a Pro

My number one tip is to research your guest. You want to prepare like a pro. Now, prepping for everybody can really depend on your personality. For example, if you are type A, maybe you are somebody that’s really thorough, you like to have a lot of questions laid out. It really just depends on your personality and the goal of your show.

For me, I am not like that. I’m actually type B. Most of my interviews, naturally, I have winged, but I have prepped in a way that has allowed me to really kind of just wing my episodes. I’ll have questions, but naturally, depending on their answer, I’ll end up not using my questions. 

Here are some examples of how I prep for my shows.

First, what is the main goal of your show? 

Really go back and revisit that. For me, with my personality and for both of my shows, the underlying goal is I love to have really raw, real, unfiltered conversations. So I know that about myself and that’s the main goal of the show. 

I also do a really deep dive into getting to know the guest.

I listen to past interviews, number one, see how they do on video, see how they do in interviews in general, but also to really get a good feel for their personality and how they answer questions. We do deep dives into their social. I’ll try to go and find some really old social media posts where they’ve shared little hints of their story but maybe haven’t fully emphasized it.Then I think, “Okay, we can lean into that.” I Google them, read articles if they’ve been featured in anything—really taking that time to get to know who they are as an individual and also who they are as a business owner. That prep is super helpful.

In my prep documents, we always have their bio, of course, but I’ll also have an outline. And then, if there are any notes where I’m like, “Ooh, I really want to lean into this specific piece of their story,” I’ll bring it up.

An example of this in action

So, for example, we had an episode on the Unbreakable Business Podcast with a woman who’s a PR expert. That is mainly what she is known for. If you Google her name, it’s PR. If you Google interviews, it’s all about PR. That’s great, that’s what we wanted her on the show for, but I wanted to come at it from a more unique angle, where people are either able to learn something completely different from what she generally talks about with PR, or we can tie more of her personal journey into that.

So we dug deep into her social media and found this really random social media post where she was featured in a magazine at nine years old and we opened with that. That was immediately the hook of the episode: asking her about that specific moment when she found out she was in this magazine and how she got into the magazine. I knew we’d be able to capture our listener’s attention right away by bringing that up.

On top of that, when you catch them a little bit off guard like that, it lets down the guest’s nervousness, and then you start to see the real person—who they are, not the more buttoned-up interviewee. I get to see them as their whole person and their humanity, and that’s why I research in the way that I do.

Read more: 3 Easy Hacks To Grow Your Show With Podcast Guests

2. Lead with Curiosity, Not Control

The next tip that I want to share is to lead with curiosity, not control. Like I said before, I’m a type B, so no conversation is ever the same. Always stay open to where the conversation naturally flows.

Even if you’re someone who’s like, “Okay, I can’t do that, Akua,” maybe just start with one question, and then depending on their answer, let that lead into another question or a follow-up. Really stay flexible, because one thing that I don’t enjoy as a listener of a show is when it’s just very “interview-y.” I really want it to be a conversation.

So come in with strong openers and direction—just not with super rigid questions. Because sometimes when you ask rigid questions, they’ll just give you one straightforward answer and that’s it. And of course, it’s okay if you ask follow-ups, but I want to see them as an individual. I want them to share as much as they can that’s relevant to the question.

That’s what I do: I lead with curiosity and really follow the conversation. A lot of the time I’m like, “Ooh, I really like what this person just said here, let’s lean more into that,” and I’ll take the conversation in a different direction. And that’s okay, because that will honestly lead to a much richer, deeper conversation that can truly go very far.

Let those emotional moments really land before jumping into the next question or the next topic. Really give that person the space to share whatever it is that they’re feeling or whatever it is they want to share. And then, if you want to know more about it, lead in with curiosity—because then you get to know more about the person, and that helps your audience get to know more about them as well.

Read more: 3 Advanced Podcasting Tips That Will Boost Your Downloads, Save You Time, and Make More Money

Tips from a Storytelling Strategist

If you don’t know this, I’m a storytelling strategist. I love helping business owners lean more into their story and lean more into their gifts to actually create content that aligns with who they are, connects with their audience, and makes it easier for them to sell their products and services. So it would be unjust for me not to share any storytelling tips with you.

These are some storytelling tips I use to really pull out depth in interviews because, again, that’s what I’m looking for: untold stories of entrepreneurship, making uncomfortable conversations more comfortable. So you really have to focus on stories.

Instead of having people share a story that starts at the very beginning, I always ask a question that’s in the moment. So instead of saying, “What’s your advice for somebody starting out?” or “How did you get started in your business?” I’ll say, “Can you share with me a time in your business where you felt like you were going to give up?” or something like that.

It forces them to be in a moment, like what I said earlier, where they’re now placing themselves back in that situation (how they felt, what they were thinking), and that’s what they’re going to share.

That is what I always, always want to do: how can I bring out the emotions and the transformation? That’s what I love to talk about and really lean into as I’m doing these interviews. The way I do that, like I said, is by inviting them into a question that starts in the moment and isn’t very generic. Because when they answer a question that starts in the moment, they’ll remember something else that’s been stored away in their brain and think, “Oh my gosh, I want to talk about this as well.”

And again, it just leads to such a beautiful flow of the conversation. That’s something that has been really impactful for me as a storytelling strategist—really starting in that moment.

3. Make It Feel Like a Conversation

If you’ve been podcasting for a while, this is likely not new to you. But what I love so much is when guests ask me as the host questions as well. There have been times I’ve had episodes that absolutely caught me off guard, but those have led to some of my best-performing episodes because it feels like a conversation. It’s not just a one-way conversation. It’s not just me asking the question and them replying. 

When they’re also asking me questions, or I give my reaction and add to the conversation, that makes such a big difference. It makes it feel so much more natural and so much more meaningful.

So remember that you, as the interviewer, are also a person who can equally contribute to the interview you’re giving. Because again, it starts to naturally turn into that conversation where, when you’re giving that feedback, it will prompt that person to either ask you a question or also add more to the conversation, where it feels like two friends who are just chatting it up.

I mean, I’ve had guests where it was my first time meeting them, and some people would think that I actually have a relationship with this person, but I really don’t. That really helps lower the person’s defenses (like their nervousness, if that’s how they’re feeling). 

Read more: 5 Expert Tips for Becoming an Unforgettable Podcast Guest

4. Don’t Get Caught Up In “Insider Talk” Or Jargon

Remember to ask those clarifying questions. For example, on the Unbreakable Business Podcast, we obviously focus more on service providers, B2C. We had a guest come on the show who’s mainly B2B. And so he was saying lingo and things that may not be completely relevant, or maybe people working in the B2C realm may not know. So I made sure to stop and then give people that additional context, and then he continued to go on.

Anytime I knew there was going to be a gap in what he was saying, where our audience might not understand, I would always follow up or pause him in the middle while he was sharing his answer, where I could tell he was going to take a second. You can tell, when you’re giving the interview, where you’re like, “Ooh, I can interject here,” because I could tell he was about to give a pause.

So then I said, “Okay, just some added context,” and then I would share that. And he would be like, “Yes, yep, absolutely,” and then he would continue on with the story, so it was really easy for our listeners to follow along with what he was sharing.

Don’t be afraid to ask those clarifying questions. Don’t be afraid to just take a pause and say to them, “I just want to make sure that our listeners understand here,” and then lay it out for them so they understand, and then the person can pick up where they left off.

I always do that, and it has made such a great difference, because I want to make sure that every single person listening to the show really does feel like they got something out of it.

So always lead with that clarity. If you have to pause, that’s okay. If you have to ask them clarifying questions, that’s okay. If you need to have them stop for a second, that’s okay too. As you interview more and really exercise those skills, it’ll become a lot more natural to you.

Akua Konadu shares tips to becoming a better interviewer

5. Have a Really Clear CTA (Call-to-Action)

Make sure to end strong. Have a really clear CTA. I know it’s simple, but it’s just so important.

I really like to have guests hold themselves accountable, whether it’s asking them questions for reflection, or saying, “If you remember one thing from today…” And I always say, “Head to my socials so we can continue this conversation.” I absolutely love that. I think it’s super helpful.

Leave listeners with clarity and not just with the content. That’s where you can ask for reviews, or I’ve seen some people do a quick episode recap at the end. Whatever it is, don’t just leave them with the content—leave them with some form of action they can take.

So those are all of my tips that have really made such a big difference and have led to breakthrough conversations on the podcast. Thank you all for tuning in.

Read more: 2.3 Million Podcast Downloads Later: How This Mama Built Her Dream Business with an Online Course and Podcast with Stephanie King of My Essential Birth

Advice from a Storytelling Strategist for Better Podcast Interviews

As a storytelling strategist, what has helped me become such a strong interviewer is really understanding what my storytelling style is. I have a quiz called “What Is Your Storytelling Style?” This quiz is personalized to your type and gives you incredible tips, resources, and podcast episodes to listen to that reflect your storytelling style.

I really want to encourage you to take that quiz because it’s going to help you figure out what your natural strengths are, especially as an interviewer, and help you learn how to use them more intentionally.

You can connect with me at @akuakonadu_ on Instagram. I love chatting in the DMs. My website is here and you can also find me on the Unbreakable Business Podcast, powered by HoneyBook. We have new episodes that come out on Wednesdays.

Akua Konadu shares advice on better podcast interviews
podcast interview tips

Thanks to our blog sponsor, Christian Healthcare Ministries (CHM)

CHM is a faith-based alternative to health insurance—at about half the cost. You can enroll at any time and join a proven, faith-based solution that’s both reliable and affordable.

My family has been CHM members for over 5 years, and their maternity care shared all expenses for all 3 of my children’s births—from c-section to home birth. They even shared costs for key parts of prep and postpartum care, like pelvic floor physical therapy and lactation consulting.

Beyond birth, CHM has helped us through ER visits, surgeries, and procedures. Those bills were shared by other CHM members, leaving us responsible only for our monthly contribution.

I can’t recommend Christian Healthcare Ministries enough! It’s more than financial help—it’s also spiritual support when you need it most.

 Learn more here! And if you’d like to hear our full story, check out episode 305 of The Breakthrough Brand Podcast, where Adam and I dive into our experience with CHM.

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The Truth About Scaling a Business With Limited Hours (and Little Kids) with Shanna Skidmore https://elizabethmccravy.com/scaling-a-business-with-limited-hours/ https://elizabethmccravy.com/scaling-a-business-with-limited-hours/#respond Tue, 04 Nov 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8374 In this episode, Shanna Skidmore shares how she built a thriving multi–six-figure business in just 15–20 hours a week, all while raising two little ones, and the mindset shifts that helped her redefine success as both a mom and CEO.

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You’re in for such a treat with today’s episode! I have the wonderful Shanna Skidmore here to share how to work less, mom more, and still hit your goals. Shanna truly walks the walk — she currently runs her business in just 15 to 20 hours a week while spending the rest of her time with her two girls. You're going to love her advice on scaling a business with limited hours (and little kids at home).

If you’ve heard of Shanna before, you probably know she’s a finance expert. She helps small business owners master their money and is a former Fortune 500 financial advisor — so yes, money is her thing. But on her podcast, Consider the Wildflowers (which I love and have been a guest on), she also talks about the real side of working mom life. Her solo episodes on that topic are some of my favorites — always full of wisdom and practical advice.

When I invited her on, I knew I wanted her to talk about this — because she has such insight and tactical ideas for balancing business and motherhood. Shanna’s actually been on the Breakthrough Brand Podcast before, where we talked about how to run your business without social media. That episode (number 253) is still one of our most-downloaded ever, so definitely go back and listen to it after this one.

And if you want more from Shanna, I was on episode 43 of her podcast Consider the Wildflowers, where I share my business story and how I handle finances in my own company — plus a bit of backstory you might not have heard before. I’ll link both episodes in the show notes for you.

So, get ready to be encouraged by this conversation — the mindset shifts, the practical tips, and Shanna’s honest reflections on navigating work and motherhood with little kids, while letting go of the pressure to “do it all.”

LISTEN TO THIS EPISODE NOW:

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Search for episode 322!

While money is usually the topic I’m asked to speak on most, today I’m excited to share something equally close to my heart: motherhood, business, and the role finances play in both.

By nature, I’m an overachiever — driven, perfectionistic, and competitive to the core. I started my career in the world of finance bros, black power suits, and three-inch heels. At the ripe age of 21, I was thrown into an environment that valued more above all else. More money, more recognition, more influence.

It’s not that the finance world didn’t value family; it’s just that the culture I entered was heavily weighted toward success defined by achievement or at least, that’s how I perceived it.

When I started my own company back in 2013, I unintentionally found myself pushing back against that culture. I saw incredible women pursuing their passions, starting and growing businesses to create more flexibility and find that elusive work-life balance only to end up burned out, working late nights, and often barely making a dollar.

Shanna Skidmore on scaling a business

The Why Behind Starting a Business

Now, my guess is that you didn’t start your business just for the money, the recognition, or the fame. No shade to any of those things but I doubt they were your main motivation. Yet, in the business world, those same messages I heard early in my finance career are still everywhere: six-figure business, seven-figure business, $100K months.

But when we share numbers without context, it can easily lead to comparison and make us working mamas feel like we’re falling behind. Or maybe that’s just me.

Because honestly, I’m just over here trying to keep the magnet tiles picked up, dinner on the table, and enjoy the work I do in the limited hours I have (while also saving for college, weddings, endless home projects, and of course, seasonal throw pillows).

What I really want is a business that fuels the life I want and I’m guessing you feel the same.

Over the past four years of running a business while raising little ones, I’ve learned that I can’t do it all at least not at the pace I wish I could. In fact, whenever I’ve tried, I end up tired, burned out, and, more often than not, burning dinner.

So the question I want to explore today is this: Can you build a business that fuels both your passion and your paycheck, in limited hours, while raising babies and building the life of your dreams?

This is exactly why I’m so passionate about the work I do with business owners. Because I believe numbers have this powerful way of giving us permission, freedom, and strategy — helping us structure a business that supports the work we love, provides income, and also makes space for the life we want to live.

And at the end of the day, isn’t that what it’s all about?

Now, please hear me when I say that I’m not here because I have it all figured out. But if you’ll allow me, I’d love to pull back the curtain and share my journey, from starting my business before kids to running it now with little ones at my feet.

I’ll walk you through the mindset shifts, practical systems, and yes, the real numbers (with context!) behind how I’ve continued to grow a multi–six-figure business while working just 15 to 20 hours a week.

At this point in my career, I’ve seen the back end of hundreds, if not thousands, of small businesses, ranging from $1,000 a month to over $10 million a year. It’s such a privilege to see the reality behind the highlight reel. And as I always say, the numbers don’t lie.

Here’s the good news: from my experience, I’ve learned that you don’t need to spend every naptime hustling when what you really need is rest. You don’t need a 60-hour workweek or a massive passive income empire to run a profitable business as a mom.

If you’ve ever wondered how to work less, mom more, and still hit your goals, my hope is that you’ll leave today encouraged (and equipped with practical strategies to do both mom and CEO well).

Here’s what we’ll cover today:

  • How I run a multi–six-figure business in 15–20 hours a week while raising littles.
  • Five strategies that have helped me grow revenue without adding more hours.
  • Three practical tools that keep my business running while I raise my babies.
  • Some real talk: real numbers and what sustainable growth actually looks like as a mom and CEO.

So let’s dive in.

Scaling a Business With Limited Hours

My business didn’t start with nap schedules and 20-hour workweeks. It began when I had no kids and all the time in the world to pour into my work. But over the years, and especially after becoming a mom, things had to change. The truth is, motherhood changed everything, including my business model.

Ironically, the lessons that serve me most now as a working mom — setting boundaries, defining success, managing my time, and separating my identity from my work — weren’t lessons I learned in motherhood. They were lessons from the early years that prepared me for it.

Those foundational years shaped how I show up now, with limited hours and bigger responsibilities, and I’m so grateful I laid that groundwork.

Before we dive into strategies, let me take you back for a minute to how my business evolved and how those early lessons set me up for sustainable growth today.

When I first started, I didn’t have a roadmap. I was figuring things out as I went — adjusting my pricing, experimenting with offers, saying yes to too much. Before long, I was buried in projects, overpromising, undercharging, and completely stretched thin.

That’s when I learned my first foundational lesson: boundaries matter.

Not just with clients, but with my time, energy, and expectations.

I realized that clarity around my offers, intentional pricing, and a well-protected calendar weren’t just smart business strategies — they were forms of self-preservation. Little by little, I started building a business focused on sustainability and longevity, not just growth.

Because the truth is, you can only run on burnout and adrenaline for so long.

Profitability and manageable workloads aren’t just good for you… they’re good for your business. They help you build something that lasts, so you can keep serving your clients for the long haul.

Fast forward five years, and my business had really taken off. What started as a solo, service-based venture had grown into courses, programs, and digital products. I’d taught thousands of students, was generating more revenue than I ever dreamed possible, and had built a team — six employees plus a group of contractors handling everything behind the scenes.

From the outside, my business looked like a success. And on paper, it absolutely was. But behind the scenes? I was tired. The business had grown so quickly, and while I was proud of what we’d built, I woke up one day and realized my life didn’t look the way I wanted it to.

So, I did something that felt radical at the time — I took an entire year off.

I paused launches, stopped selling, and gave myself permission to just breathe.

During that year, I got pregnant with our oldest daughter. That season taught me one of the most important lessons of my career: how to separate my identity from my business.

I began to believe deeply that my work is just that — work. It’s a job I love and am proud of, but it’s not my entire identity.

Over the past four years, we’ve welcomed two little ones (with another on the way!) — and I’ve continued running a multi–six-figure business while working just 15 to 20 hours a week. This setup allows me to prioritize being a mom, especially in this season with little ones at home.

We’ve intentionally kept our team small, our operations streamlined, and our growth strategy focused. When I became a mom, it wasn’t that everything about my business had to change, it was that the lessons I’d learned in my first eight years suddenly became essential.

Boundaries, clarity, focus, and knowing what matters most — those weren’t optional anymore. I didn’t just want a business that looked successful; I needed one that worked with my life, not against it.

Because here’s the truth:

You can grow a business and raise kids.

You can scale with limited hours.

You can build something you’re proud of without sacrificing everything else that matters to you.

But it doesn’t happen by accident. It happens by intention or, better yet, by strategy.

Looking back over the past 12 years of running a business — four of those with little ones in tow — I can see five guiding strategies that have shaped my growth and helped me do both mom and CEO in a way that feels sustainable and fulfilling.

These strategies aren’t magic tricks or quick wins. They’re steady, intentional choices that have made long-term growth possible for me and I hope they’ll do the same for you.

So, let’s jump into the first one.

1. Start With The Life You Want.

Before you set goals, map out offers, or chase after growth, get clear on the life you want to live.

It might sound cliché, but it’s true — your business should serve your life, not the other way around. Strategic growth always begins with clarity on what you want your life and work to look like.

There’s no one-size-fits-all business model, and that’s a beautiful thing. You get to define what success looks like for you.

So, first, ask yourself: What do I want my life to look like?

Be specific. How much do you want to travel? What do you want your home life to feel like? Do you love cooking and meal prep, or would you rather outsource that? Do you want quiet mornings before your family wakes up? What time do you want to get up and go to bed?

Next, ask: What do I want my business to look like?

What kind of impact do you want to make? How many hours do you want to work? Do you want to work part-time? Who do you want to serve? How big do you want your team to be?

And maybe most importantly: What does being a good mom mean to me?

Does it mean picking your kids up from school? Being at every game? Having slow mornings together? You get to define it. No one else.

Start there. Get clear on what you want from your life and your business.

That’s the first strategy, and in my opinion, the most important one.

Read more: Week in the Life Running a Multi-6-Figure/Year Business as a Work-from-Home Mom (Behind the Scenes for 7 Days with Elizabeth)

2. Do The Math On Your Time And Money

Because time is your most limited and valuable resource — especially as a mom and business owner. Now, I have a course called The Blueprint Model. It’s a strategic growth and financial planning course, and in it, I teach a concept called The Time Bank (one of my absolute favorites to share with my students).

Think about your time like a bank account. You only get so many hours to “spend” each week, and our goal is to always stay positive (not rack up those “NSF fees” with our time).

So, to start, I want you to get clear on how many hours you actually want to work.

For me, in this season of motherhood, I aim for about 20 hours a week. I have two days of childcare, that’s roughly 10 hours, and then every morning I get up a couple of hours before my family wakes up. That gives me my 20 working hours for the week. I call these your time deposits.

Once you know your time deposits, the next step is to brain dump all your tasks and responsibilities. You can do this for home life too, but for now, let’s focus on work.

Write down everything: emails, social media, client communication, travel, meetings, the actual work you deliver — all of it. Then, estimate how much time each task takes.

These are your time withdrawals.

Now, do a little time math.

How many “deposits” — hours — do you have each week? And how much time do all your “withdrawals” — your tasks — actually take?

For me, that’s 20 hours of deposits. Then I look at how much time everything on my plate requires. Again, you can do this for home tasks too.

At the end of the week, ask yourself: are you positive or negative in your time bank?

I think so many of us feel rushed, hurried, or like we’re always behind. I often feel that way myself. And every time I do, I sit down and redo this exercise. Seeing it in black and white helps me understand why I’m overwhelmed, and usually, it’s because I’ve simply taken on too much.

I’ll share a few practical tips later for keeping your time bank in the positive, but for now, just know: this exercise has been incredibly eye-opening for me.

Read more: How I Run a Multiple-Six Figure/Year Business Working Part-Time as a Mom (+ Challenging the 40-Hour Workweek!)

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3. Get Strategic With Your Offers

When you only have 15–20 hours a week to work, not all offers are created equal.

One of the best shifts I ever made was getting brutally honest about how much time each offer actually took and how profitable it was. (And side note: whether or not I even enjoyed doing it!)

The truth is, business models can look a lot of different ways.

A wedding photographer might take on 10 weddings a year at $10,000 each and make $100,000. Another photographer might not want to work weekends at all, so they do three portrait sessions a week at $650 each which is also $100,000 a year.

That’s what I mean by designing a business model that works for you — your life, your interests, your goals — not forcing your life to fit a business that just looks good on paper.

Let me give you an example from one of my students that perfectly illustrates this.

She’s a calligrapher. Her highest-revenue offer was custom calligraphy (beautiful, detailed work that paid well per project). But she also had a shop selling calligraphy pens and kits, which were priced much lower. So to make the same amount, she’d have to sell a lot more of them.

Naturally, she put most of her time into her high-ticket custom projects because they brought in more per client. But when she did her time bank math, she realized how many hours those custom jobs were consuming.

So she made a shift. She started focusing more on her shop — products that were quicker to fulfill, easier to scale, and still profitable. Within 30 days, her monthly sales jumped from $2,000 to $20,000… simply by reallocating her time toward the offers that gave her the best return.

That’s the power of strategy.

By being intentional about her offers, she multiplied her income without increasing her hours.

So after I clarified my time and my vision for my life and business, this became my next step too: get strategic with my offers.

Ask yourself:

  • What’s working and what’s not?
  • Which offers give you the best return on your time?
  • Which ones do you actually enjoy?

Focus your energy there especially if your time is limited.

4. Delegate Like a CEO Even if It’s Just You

If you’ve heard it once, you’ve heard it a thousand times: ask for help.

Whether it’s outsourcing your laundry, hiring a virtual assistant, or bringing in childcare, growing a business with limited hours requires support (usually more than you think).

But the question is: how, when, and what should you delegate?

So, you want to start by identifying the tasks that only you can do or the ones that are most important for you to do.

I know that’s easier said than done, but with practice, it really does get easier.

For example, in my own business, I know that I’m the visionary. Financial reporting and strategy are how my brain works best, so I want to spend time improving our financial reports for CFO clients. I want to refine my course, The Blueprint Model, and build out new spreadsheets and reporting tools for our shop.

I’m also the face of the brand. That means carving out time, and honestly, I love carving out time, to spread the word about what we do. I enjoy being a guest on podcasts like this one, writing and recording content for our own podcast and blog, and creating long-form SEO content. I also love connecting with and serving our audience through our weekly newsletter.

Those are the things I’ve identified as the most valuable tasks for me — the ones only I can do. Everything else, I work to get off my plate.

In The Blueprint Model, I teach this process using something we call the Time Matrix. It’s a simple framework that helps you categorize your tasks into four quadrants:

  1. Eliminate
  2. Automate
  3. Delegate
  4. Prioritize (or keep)

First, once you’ve identified your key responsibilities (that you are prioritizing/keeping), look for what you can eliminate. These are tasks that don’t add value to you, your clients, or your business.

For me, one of those was social media. Back in 2017, I quit social media entirely. It’s not that it isn’t valuable, it just wasn’t the most useful for my business or my time. I realized that my energy was better spent elsewhere, so I eliminated it.

Next, automate whatever you can.

Automation can be simple, even silly but it makes a difference.

For example:

  • My nanny always washes our bedsheets on Mondays. I never have to think about it.
  • We always order takeout on Thursday nights. I don’t cook that night, and I love it.
  • I meal prep and grocery shop on Friday mornings.
  • In our business, we automate podcast guest follow-ups using a tool called Dubsado.

The more you can automate, the less mental energy you spend on repetitive decisions.

And finally, delegate. 

If a task can’t be eliminated or automated, and it’s not the best use of your time, delegate it.

Start small. Hire someone to manage your inbox or schedule client calls. Bring on a part-time virtual assistant. Hire childcare, even if it’s just a few hours a week. And if a traditional sitter isn’t an option, think creatively. I’ve had students who trade childcare days with a neighbor: one mom watches all the kids one day, the other takes them the next.

In my business, we have contractors who handle podcast editing, blog post formatting, Pinterest management, and email support.

And of course, since we’re a finance company, we manage our own books in-house but for most small businesses, hiring a bookkeeper is one of the best early investments you can make.

Outside of business, think about delegating household responsibilities too.

A house cleaner, a nanny, or even using grocery pickup or meal delivery services like HelloFresh, Kroger ClickList, or Target curbside — those count as delegation too.

Delegation isn’t just about outsourcing tasks; it’s about protecting your time for the work and relationships that matter most.

When you do this well, you create space — space for creativity, strategy, family, and rest.

I know it can be really hard to ask for help, and even harder to pay for help, especially when your budget feels tight. Limited work hours can feel frustrating, and I completely understand that.

But honestly, having limited time has forced me to get crystal clear on what truly matters most — and to find creative ways to both pay for and delegate tasks. That’s been one of the biggest mindset shifts in my journey.

Read more: 3 Business Strategies For Moms Who Want To Run a Successful Business While Staying Home With Kids

5. Do Less, but Better

When you’re short on time, doing more is not the answer. Doing the most important things really well — that’s the answer.

For me, that means focusing on just one, two, or maybe three core offers — the ones that are the most profitable, the most impactful, and the most enjoyable for me to deliver. Then I go all in.

Refine your systems.

Optimize your delivery.

Raise your prices as your value grows.

I see so many entrepreneurs stretched thin — juggling too many offers with clunky systems that waste precious time. But when you simplify, when you focus on one thing, optimize it, then move to the next, you create smoother systems, save time, and increase profitability.

It’s the same with marketing.

You don’t need to be everywhere. Choose one, maybe two or three marketing strategies that you love and that actually move the needle for your business. Maybe it’s a podcast, a blog, or a YouTube channel. Maybe it’s a simple weekly newsletter.

For me, it’s long-form SEO content and speaking.

Now, I know speaking isn’t technically the most profitable thing I do on paper, but it’s my favorite marketing tool. I love being with people, sharing on stage, and connecting through conversation. It’s great for our brand, and it fills me up — that matters too.

When you simplify, you create space for mastery.

And mastery brings better results, better clients, and more profit.

Before I send you off, I want to give you three practical tools I use to keep my business running smoothly, week after week while balancing both motherhood and entrepreneurship.

Running a business before motherhood

Practical Tool #1: Set Real Work Hours (and Respect Them)

I have friends who integrate home and work life beautifully. I tried that for a while… and realized it just doesn’t work for me.

I don’t like the “nap-time hustle” — rushing to my computer the second my kids go down, or feeling frustrated when naps don’t happen as planned. That constant juggling left me exhausted.

For me, I prefer clear separation between work time and home time. When my kids nap, I want to be unloading the dishwasher, picking up toys, reading a book, or just sitting quietly — not answering emails.

Early in my business, I started tracking my time religiously with a tool called Toggl, almost as if I were billing by the hour. And I’ve been using it ever since — 12 years now!

That practice has given me deep insight into how long tasks actually take me.

So when I decided to keep work and home life separate, I knew I needed to set real work hours and respect them.

For me, that doesn’t necessarily mean 10–2 on certain days. My schedule shifts depending on the week, especially if we’re traveling or taking time off. But my goal is to clock 20 hours per week.

That’s my sweet spot and Toggl helps me stay accountable to that.

When I track my hours honestly, I can see what fits into 20 hours… and what doesn’t. That clarity helps me “clean house” — cutting back, simplifying, and focusing only on what truly matters.

For instance, I know that writing long-form content, whether that’s guest blogs, podcast interviews, or solo podcast episodes, is a priority for me. But I also know I’m slow at it, so I plan my time accordingly.

I’m very thorough. It takes me about five hours to write one blog post or one solo podcast episode. And when you only have 20 hours a week to work, that’s 25% of my time — every single week!

So if that’s my one form of marketing, it has to work, right?

Tracking my time in this way has helped me stay realistic about where my energy goes and make sure I’m focusing on the tasks that actually move the needle… the things in my zone of genius.

I look at:

  • How much time I need to improve and update our course, The Blueprint Model
  • How much time I need to prep for launches
  • How much time I need to write our newsletter
  • How many client calls I can realistically take each week

Tracking my time has given me incredible clarity. It keeps me honest about what I can and cannot take on, and it allows me to direct my focus toward the work that actually moves the business forward.

Read more: 14 Things That Make Growing Your Business MUCH Harder (Your New “To Quit” List)

Practical Tool #2: Plan Your Tasks in Advance and Focus on the Most Important First

I use a tool called Asana for this, and I absolutely love it.

I get overwhelmed trying to keep a running to-do list in my head. I don’t like constantly thinking, “What have I forgotten? What ball have I dropped? What do I need to do tomorrow?”

So years ago, I started using Asana to plan everything and it’s been a game changer.

Big tasks, tiny tasks, random brain dumps — they all go into Asana. I can assign things to my team members, set deadlines for myself, or just park ideas on a “tackle later” list so they’re not cluttering my brain.

And yes, I love the fun part, when you complete a task, a little mythical creature flies across the screen. It’s silly but satisfying!

At the end of every work session (and I call them sessions because my schedule shifts week to week), I take a few minutes to review what’s on my list and choose the one, two, or three priorities I’ll tackle first the next time I sit down to work.

And here’s the hardest part: I start with the hardest or most important task first.

I’m naturally drawn to quick wins and I love checking boxes as much as anyone. But I’ve learned that the hard stuff usually matters most.

One of my friends calls the easier, low-pressure tasks “wine tasks” — the things you can do later in the day when your energy is lower or interruptions are more likely. I save those for later and knock out the tough, high-impact work first.

This one simple practice — putting everything in Asana, getting it out of my head, and choosing what to focus on next — has made me dramatically more productive and calm.

For me, that’s Asana.

Practical Tool #3: Know Your “Enough Number”

You’re going to be sad we can’t spend more time here because this one is my favorite — it’s the financial philosophy I’ve become known for.

Knowing your “Enough Number” means creating a clear, realistic budget for both your home and your business.

This is truly the most practical and freeing tool I use to make both mom life and CEO life work together.

I know, down to the penny, how much our family needs to live and how much my business needs to run. And I focus solely on hitting those numbers.

Knowing what “enough” looks like gives me permission to rest, to stop hustling, to let go of the fear that I’m falling behind. Especially in a season where I want to watch my babies grow more than I want to watch my business grow.

So what does this look like in practice?

If you have no idea what your sales goal or “enough number” is, start here:

Sit down and figure out how much you need to contribute to your household this year. That’s it. Start there.

Call it your salary, your owner’s draw — whatever term fits your business. But identify that number.

That number — the amount you need to contribute to your home — might be zero, or it might be $100,000.

From there, the next step is to figure out how much it costs to run your business. Once you know those two numbers, you can reverse-engineer your goal with simple math:

What you need to make (your personal income)

  • What it costs to run your business

= Your sales goal — or what I call your Enough Number.

This is the total amount of revenue your business needs to bring in to cover all your expenses and pay yourself what you want to earn.

Simply put, your Enough Number is the sweet spot where ambition and contentment meet.

Knowing this number gives me so much peace of mind.

If I want to try a new offer, or if I happen to have extra capacity and want to stretch for a bigger goal, I can absolutely do that but I know I don’t have to.

Inside my financial planning course, The Blueprint Model, I teach my students to identify three numbers:

  • Your Need Number: what you need to live.
  • Your Want Number: what provides comfort and flexibility.
  • Your Reach-for-the-Stars Number: your big stretch goal.

But at the end of the day, simply knowing your Enough Number gives you the clarity and permission to rest.

I know that if I hit that number, I’m providing for my family, my business is healthy, and I can exhale. It’s incredibly freeing.

This, without a doubt, is my most practical and most powerful tool.

I’m not stressed about money, because I know exactly what I need to hit. That focus keeps me grounded and calm.

And if you’re listening and thinking, “Shanna, I have no idea where to start. I’ve never made a budget for my business or my home. Money gives me the sweats,” — I’ve got you covered.

I have a free 30-minute class here, or if you’d rather dive straight into the tools I use myself, I also have two simple one-year budget templates (one for home and one for business) available in my shop.

You don’t need a complicated system just something that helps you use the hours you do have wisely.

For me, that looks like:

  • Tracking my time with Toggl
  • Planning my work with Asana
  • Defining “enough” with clear home and business budgets

These three practical tools keep me grounded. They’re simple, effective, and most importantly, they help me run a business that supports my life, not the other way around.

They help me be present when I’m momming, and be focused when I’m working so I can do both well.

When you know where your time is going, what matters most each week, and how much money is enough, you can stop spinning your wheels, stop feeling behind or burnt out, and finally start growing with intention.

You can have a thriving, profitable business and a rich, meaningful home life — but not always at the same pace or scale as the “overnight success” stories we so often hear.

Real, lasting growth takes time especially when you’re intentionally working fewer hours to prioritize motherhood. That can feel challenging, but it’s not a setback. It’s a sign of wisdom.

I once heard that Tony Robbins gave three talks a day in his early years to outperform the top speaker in his industry, who gave just three talks a month. That kind of momentum creates fast results — it’s the “10,000-hour rule” in action.

But when your available hours are fewer, your pace will naturally be different. And that’s okay. That’s not failure… that’s intentionality.

Give yourself permission to grow slowly, sustainably, and in alignment with the life you want and the mom you want to be.

You can always choose to accelerate later.

Martha Stewart famously built her empire in her fifties, proof that success has no expiration date and no perfect timeline. So whether you’re building your business during naptime, after bedtime, or in just 15 hours a week — you’re not behind.

You’re growing with intention, and that is something to be deeply proud of.

I’ll leave you today with one of my favorite quotes from Dolly Parton:

“Never get so busy making a living that you forget to make a life.”

Shanna Skidmore scaling a business with limited time
Shanna Skidmore shares how she scales her business with limited hours
building a multi-6-figure business working 15-20 hours per week

Thanks to our blog sponsor, Christian Healthcare Ministries (CHM)

CHM is a faith-based alternative to health insurance—at about half the cost. You can enroll at any time and join a proven, faith-based solution that’s both reliable and affordable.

My family has been CHM members for over 5 years, and their maternity care shared all expenses for all 3 of my children’s births—from c-section to home birth. They even shared costs for key parts of prep and postpartum care, like pelvic floor physical therapy and lactation consulting.

Beyond birth, CHM has helped us through ER visits, surgeries, and procedures. Those bills were shared by other CHM members, leaving us responsible only for our monthly contribution.

I can’t recommend Christian Healthcare Ministries enough! It’s more than financial help—it’s also spiritual support when you need it most.

 Learn more here! And if you’d like to hear our full story, check out episode 305 of The Breakthrough Brand Podcast, where Adam and I dive into our experience with CHM.

The post The Truth About Scaling a Business With Limited Hours (and Little Kids) with Shanna Skidmore appeared first on Elizabeth McCravy.

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How To Run Your Business Like God Pays You with Natania Creates https://elizabethmccravy.com/how-to-run-your-business-like-god-pays-you/ https://elizabethmccravy.com/how-to-run-your-business-like-god-pays-you/#respond Tue, 09 Sep 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8268 In this episode, Natania Creates shares about trusting God in business, navigating rest and motherhood, avoiding comparison, and building a business that truly lasts with Him at the center.

The post How To Run Your Business Like God Pays You with Natania Creates appeared first on Elizabeth McCravy.

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Today’s episode is a solo guest training with the lovely Natania from Natania Creates. I’ve loved following her for years and really value her perspective on combining business building and faith (and how to build a business like God pays you). A lot of you have told me you want more people to follow who speak about faith and business together—Natania is definitely one of those voices.

In this episode, she really preaches. You’ll hear her talk about experiencing a forced season of rest after becoming a first-time mom, and how she wrestled with ambition, identity, and control. She also shares her thoughts on comparison with other business owners, which I found so powerful. If you’ve ever struggled with feeling like you should be further along, or with constantly looking at what others are doing, you’ll love her scripture-based way of approaching it.

She also talks about how to build a business that will actually last. I especially love her point about how we can unintentionally tell God we’re going to build our business without Him—and instead how to shift toward building with Him. And she unpacks what that practically looks like.

She also ends with some really practical tips you can apply right now. So even though we’re talking scripture and big-picture faith, you’ll walk away with tangible steps for your life and business.

Honestly, this is one of those episodes I wanted to re-listen to as soon as it airs. It feels almost impossible to pick a title because there’s just so much beautiful, God-led wisdom in here. My hope is that it speaks to you right where you are whether you’re in a tough season or celebrating a big win. It’s one I think you’ll come back to again and again, almost like a little sermon about God’s plan for you and your business.

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 316!

I am so excited to be on the Breakthrough Brand podcast. My name is Natania. I’m a business coach, digital marketer, and the founder of Natania Creates, where I teach women how to start, launch, and scale their businesses so they can build lives of financial freedom doing the work they love in this world.

I’ve recently expanded my vision into a digital marketing agency called Studio by N, where we offer done-for-you video content and marketing support, from strategy to full execution, helping both local and global brands show up powerfully online.

But personally, I’m a brand-new mom. I’m also a happily married wife, a dog mom, and someone who knows firsthand what it’s like to navigate the tension of trusting God while building a business especially during a major life transition like giving birth, walking through six weeks postpartum, and stepping into this new identity called “mom.”

Natania Creates

Trusting God Through Uncertain Seasons

In this season that has felt uncertain, quiet, and slower than I expected, I’ve been on an amazing journey of trusting God. I’m so excited to share in today’s episode some of the lessons I’ve learned, sometimes the hard way, that I know will help you too.

Today I want to talk to the woman who says with her mouth, “God is my provider,” but in action, is hustling like she’s on her own. And listen, I’ve been there—running a business while burning out, overworking, obsessing over the details, the results, the success. Even though I knew better in those moments, I still tried to take everything into my own hands. So if you’re listening right now thinking, “She’s talking to me”… sis, I am.

The truth is, I know what it’s like to build a business that looks successful on paper. But after entering motherhood, I could see that God was gently but firmly leading me into a forced season of rest. And even though I wanted to keep pushing forward, I fought it. I fought the rest, I fought the Sabbath, I fought the pause. But God, so loving, patient, and kind, was taking me on a sabbatical.

And here’s the thing: this sabbatical had no end date. It was open-ended. No deadline, no certainty, no timeline for when it would be “over.” I simply had to trust that God would speak to me and provide. That’s what we’re going to talk about today in this episode: Living Like God Pays You.

So I want you to get cozy, grab your journal, and lean in. I’m going to share with you what I’ve learned in that season of wrestling—with ambition, yes, but also with identity, control, and provision.

Have You Been Eating The Bread of Anxious Labor?

During that season of rest, God brought me to Psalm 127:1–2. I want to read it for you here, but I encourage you to go back and sit with it in your own quiet time with the Lord:

“Unless the Lord builds the house, they labor in vain who build it. Unless the Lord guards the city, the watchman keeps awake in vain. It is vain for you to rise early, to retire late, to eat the bread of anxious labors; for He gives blessings to His beloved even in his sleep.”

And I want us to really sit with that: have you been eating the bread of anxious labor? Another translation simply calls it the bread of anxiety. And I’ll be honest—I was eating that bread for breakfast, lunch, dinner, and snack time. I was that person.

The thing about this bread is—it doesn’t last. That’s why you keep filling yourself up with a false sense of hope, a false sense of security, and a false sense of satisfaction. You’ve already eaten it before. You’ve already partaken of it. And yet, it didn’t last. So what do you do? You go back to it again, and again, and again—hoping that somehow this bread, this anxious bread of labor, will finally satisfy the anxiety in your heart. But it doesn’t.

What I’ve learned is that this bread is restlessness. This bread is anxiety. This bread is filled with fear. This bread is striving. It’s rooted in self-effort, self-dependency, being “self-made.” It’s you trying to do it on your own, without trusting God. And when you’re eating this bread, you don’t even realize it doesn’t last.

For me, this bread showed up in a very practical business sense. It sounded like:

  • If I don’t post today, I’ll miss the algorithm
  • If I don’t post today, I won’t stay top of mind
  • If I don’t show up today, I won’t make a sale
  • If I don’t send that email, no one will buy
  • If I’m not visible on social media, my business will tank
  • If I don’t launch this program, I won’t hit my income goals
  • If I slow down, the money will stop

God Is Your Source Of Provision

But let me remind you: God is your source of provision. Not your schedule. Not the algorithm. Not going viral. Not your systems. Not your strategies. Not your educators. Not your coaches. Not even your clients.

Even if you get a sale, even if that Stripe notification goes off, even if someone purchases—at the end of the day, the bottom line is this: God is your source of provision.

So, grab your journal and ask yourself: Where have I been relying on hustle instead of God’s help? Sit with that. Really sit with it.

As I was meditating on this, while God was leading me into a season of rest (yes, I went in kicking and screaming), I had to admit: I know I’m eating this bread of anxious labor. And if that’s true, then the question becomes… what should I be eating instead?

That’s why Jesus says:

“I am the bread of life. Whoever comes to me shall not hunger, and whoever believes in me shall never thirst.” - John 6:35

That’s why He also says, “You keep him in perfect peace whose mind is stayed on You, because he trusts in You.” - Isaiah 26:3

I’ve learned that when you find yourself eating the bread of anxious labor—feeling like your business runs solely on your actions and best efforts—that’s when you slip into the dangerous mindset of: “I’m in this alone. I’m building my business by myself. I am the beginning, the middle, and the end.”

When you operate from that anxious, self-dependent position, you’re showing God that you don’t actually need Him. You’re communicating, through your actions, that you’re going to rely on your best efforts over His help.

Read more: 4 Encouraging Bible Verses For When Business Feels Overwhelming and Uncertain

Don’t Build Your Business Without God

And that leads me to my next point: don’t build your business without God.

Let’s go deeper here. In Psalm 127:1–2. it says: “Unless the Lord builds the house…” Let’s put a pin in that. Because if you are running a business that God is not in, you are laboring in vain.

When I first read that verse, it wrecked me in the most beautiful way. I felt like Jesus was speaking directly to me: “I’m talking to you. I’m talking to you. Unless I build your business, you’re building in vain. Unless I sanction this part of your business, your posting is futile.”

Without God, it’s almost as if you’re fighting His hand, almost as if your actions are saying, “I’m more powerful than the God of the universe.” Of course, we’d never say that out loud. But sometimes, that’s exactly what our actions communicate.

Are You Laboring in Vain?

This verse shows us something important: it’s possible to build something great, to plan something impressive, to even see success and still be laboring in vain. That’s where it gets tricky. Because yes, it’s possible to build a profitable, even wildly successful, business and still be out of alignment.

Real talk: you can be booked and burnt out. You can be booked and busy and out of alignment. You can be growing a profitable business on paper and still grinding, hustling, toiling, and eating the bread of anxious labor without the grace portion God has appointed for you in this season.

If you’ve ever felt like you were forcing something in your business, that could be a red flag that it’s not God-led in the first place.

That was a truth I had to face myself. Because on paper, I’ve seen incredible success: I’ve gone from zero to six figures in six months. From six figures to multi–six figures. I’ve had profit, clients, opportunities, global speaking engagements. But I’ve also been burnt out. I’ve also operated out of alignment. I’ve missed the grace that God had for me in a season because I went ahead of Him, thinking I knew best.

Avoiding the Comparison Trap As An Online Business Owner

And here’s where it gets good. Maybe you can relate to this: you log online and see people at the pinnacle of their business on cloud 10, soaring, going viral. They’ve got a team, systems, speaking gigs, celebrity connections. And in your quiet moments, you’re scrolling and wondering: “But God, what about me? What about me?”

I’ve had those moments especially in seasons of comparison, or in times when I’ve felt overlooked by God. When my business slowed down. When I took a year of maternity leave and everything ran at a much slower pace because I was focusing on nurturing and raising my son.

That’s when Proverbs 13:22 speaks to me: “The wealth of the sinner is laid up for the just.”

It reminds me that not all success is sustainable. Not all fruit is godly fruit. And right now, yes, right now, there are people you might be comparing yourself to. People you think are ahead of you, because they’re further along in their business. They’re going viral, hitting milestones, gaining clout, visibility, fame. Maybe those are things you desire too and it’s not wrong to desire them. But here’s the truth: not everyone is building something that will last.

And that’s why I love Psalm 127:1–2.: “Unless the Lord builds…” Unless the Lord builds their business, they build in vain.

Could it be that right now you’re comparing yourself to people who are building businesses that are futile? Businesses that are in vain? People who look like they’re killing it online, attaining levels of wealth, just like Proverbs 13 says, they have wealth. But could it be that they are building something that won’t last because it’s not built on the Rock?

Let me remind you: never compare. Comparison is a distraction from the construction site God has placed in front of you, and the blank canvas full of unlimited possibilities He’s outlined for your business. You have to remind yourself: I am building something eternal. Something that will last. Something backed by heaven. Not something built in vanity, not something that won’t stand in the long run.

Not All Wealth Is Built Equally

That was something I had to come to terms with myself. Because in the midst of everyone else scaling, going viral, bringing in revenue, it’s easy to think, Wow, everybody else is building. But not all wealth is built equally. And you don’t have to compromise to succeed.

If you remain in alignment with God, if you don’t move ahead of Him, if you don’t step outside of His plan or beyond the grace He’s allotted for you in this season then you’ll learn contentment and satisfaction with what He’s given you. And that’s when you’ll realize you are building something that will last. Something that will stand to the very end.

At the end of the day, God isn’t impressed with the accolades we chase here on earth. God is after what will last into eternity. That’s another reminder I want to give you.

Choosing Faith Over Fear When It Comes To Your Finances

And before we wrap up, I want to leave you with one more point: choose faith over fear when it comes to your finances.

There were times in my business when fear crept in. Times when I didn’t believe God would come through for me. Times when I doubted that He would let my business reach certain financial milestones—or that I could take months off and still be provided for.

One of my favorite parts of our anchoring text, Psalm 127:2, says: “For He gives blessings to His beloved even in his sleep.”

I want us to sit with that even more. Did you know God can do more with your business while you’re sleeping than you can do while you’re awake and working?

I had to meditate on this during my season of rest. I’d read those verses, but deep down I didn’t believe they applied to me. And I know some of you hear this and think the same thing: “That’s not for me.” But I want to challenge that voice of doubt.

God’s Word is true. His promises are “Yes and Amen.” His words don’t fall to the ground. They don’t change, they don’t falter.

So when Scripture says God gives blessings to His beloved even in their sleep, that means you can go to bed at night without striving. You don’t have to wake early and stay up late eating the bread of anxious labor. God provides.

God blesses. God increases. God allows success. God opens doors. God gives opportunities even while you’re fast asleep. Even when you’re on maternity leave. Even when you’re sick. Even when you can’t work. Even when you’re at church. Even when you’re serving someone else. Even when you’re focused on other things.

God promises to provide.

So even in the middle of a launch, an event, a book deadline, or a major life transition, this is your permission slip: you can take a break.

Because I know the thoughts that creep in: “What if I don’t make enough? What if no one buys? What if I lose momentum while I’m on maternity leave?”

Read more: What God’s Word Says About Business, Work, and Everyday Faith (2 Scriptures to Pray Over)

God Will Provide For You

That was something I struggled with too.

What if I become irrelevant? What if I’m forgotten while I’m taking a year off for maternity leave? Let me tell you: God provides in and out of peak seasons. God doesn’t just bless the launch and the mountaintop moments. He blesses you in your sleep. He blesses you in the valley. He blesses you in the slow seasons.

God doesn’t only provide when you’re posting. He provides when you’re not posting. He provides when you don’t send the email. He provides when you take a sabbatical because rest is biblical. God gives blessings even while you are asleep. His provision does not slow down or stop when you take a break. If He owns the cattle on a thousand hills, He has promised to provide for you.

Even if you’re in a crazy busy season, I want you to give yourself permission to rest because it takes faith to rest.

Did you know it actually takes faith to close your laptop? To log out of Instagram? To shut down those apps? To put your phone in another room so you can sleep in peace? It takes faith to step away from the algorithm and declare: You don’t control me. You’re not my source of provision, God Almighty is.

And so you say, “God, I trust that whatever efforts I put in today, however many hours I worked, that is enough. You will bless it. You will expand it. And that is enough for today.”

So if you’ve ever been scared to rest, sis, this is your permission slip.

Now, I want to end with some practical, hands-on ways to actually live like God pays you.

Rest on purpose. 

Don’t wait until you crash. Schedule Sabbaths. Build rest days, weeks, even months into your calendar. Plan your business around seasons of rest.

Trust God with your finances

Take His Word seriously. For me, that was Psalm 127. Don’t just skim over verses like that and think, Wow, that’s nice. I hope one day I see that in my life. Pray it. Say, “God, this is Your Word. Help my unbelief. Let me see this verse manifest in my life.” And He will be faithful to respond.

Steward the slow seasons 

Don’t rush out of them. Let me tell you, God put me in a season of rest. He told me to take a month off, and I went in kicking and screaming. But after a couple weeks, I thought, This is amazing. I feel like I’m on a long vacation. I get to slow down and savor this season with my son.

And when I finally felt ready to come back, God gave me the green light. Within 48 hours of ending that sabbatical, opportunities flooded in… brand partnerships, speaking engagements, a new business idea. My schedule filled up more in those two days than it had all year. All because I trusted God at His Word.

Connect with Natania 

So if this episode blessed you, I want you to share it with another sister who might be in a season of uncertainty whether she’s going through a life transition, heading into maternity leave, or right in the thick of building her business. Share it with her. Screenshot this episode and tag me, @NataniaCreates, and let me know your biggest takeaway.

I am cheering for you. I am wishing you all the success in your business, and I pray you will steward every single season God places you in this year. And remember this: you are not self-funded. You are not self-made. You are backed by heaven. You were created by God with a purpose. You are living on purpose. God has a plan for you and for your business. And He is not short of any dollar amount. He is faithful to provide.

No matter what season you find yourself in… He is with you.

Living like God pays you
Natania Creates on building a God-led business

The post How To Run Your Business Like God Pays You with Natania Creates appeared first on Elizabeth McCravy.

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8 SEO Blogging Strategies for Google (and ChatGPT) that Most Biz Owners Skip with Kara Duncan https://elizabethmccravy.com/seo-blogging-strategies/ https://elizabethmccravy.com/seo-blogging-strategies/#respond Tue, 12 Aug 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8258 Kara Duncan, my own podcast manager and blogging pro, shares eight powerful blogging strategies most business owners are skipping (with fresh ideas and tips on how to adapt your content for the AI era!).

The post 8 SEO Blogging Strategies for Google (and ChatGPT) that Most Biz Owners Skip with Kara Duncan appeared first on Elizabeth McCravy.

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Reading Time: 10 minutes

I am so thrilled to introduce you to Kara Duncan from The Kara Report on today’s podcast. This episode is absolute gold. I just finished listening to it myself and walked away with a to-do list full of important SEO updates I need to make in my own business. I was literally taking notes as I listened. In this episode, Kara is sharing eight SEO blogging strategies most business owners are skipping—or, honestly, may not even be aware of. I personally learned a ton from what she shared. 

These are not the usual SEO tips you hear everywhere; Kara goes deep and gets really specific. She’s someone who has helped me rank better on Google for my website and especially for blog posts related to this podcast so trust me, she knows her stuff.

Fun fact: Kara is actually also on my podcast team. She’s been my podcast manager for about a year and a half now. When I came up with the idea for these guest episodes during my maternity leave, I pitched it to her and added, “By the way, would you also be one of the guests?” I had several topics in mind that I thought she’d be perfect for (and this one especially stood out!).

Kara’s been a long-time listener of the show, a Showit template customer, and she’s also taken my Podcast Success Blueprint course. Like I mentioned, she’s now a vital part of my business and is so sharp when it comes to blogging and SEO.

She also talks about how blogging is changing because of AI, and I really loved her perspective on how we can adapt our strategy as business owners (even if you’re not using AI yourself).

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 314!

Hey there, friends! I am so excited to be coming at you from this side of the mic. I'm Kara, and my business is The Kara Report. We’re a content marketing agency that specializes in done-for-you blogging and Pinterest services for creative business owners just like you!

I also have the absolute privilege and delight of helping Elizabeth behind the scenes with some of her podcast work, so I’m really excited to be chatting with you today. And hey - we already have one thing in common: we both love The Breakthrough Brand podcast.

Today, I’m going to share eight things to consider with your SEO in 2025. These are underrated SEO blogging strategies or things that most business owners tend to skip over. I feel like we’re all trying to diversify our marketing in 2025, right? We’re trying to stop relying so much on algorithms and if you’re not there yet, trust me, it’s only a matter of time. We’re all working on building more authority and creating marketing that lasts. Let’s get started!

1. Introduce yourself at the top of your blog post with a keyword that explains what you do.

This sounds so simple, but you’d be surprised how often I see blog posts where, if I landed on the page without context, I would have no idea that the writer offers a product or service. It might look like just another informational site.

Instead, I start every blog post with a quick intro to the topic, then I introduce myself. For example: “Today I’m sharing X, Y, Z. By the way, I’m [name], and I specialize in [what you do].” Then I move into the main content and end with a clear call to action.

seo blogging tips from a content writer

Including that quick intro does two things: First, it adds another keyword to the page, which is great for SEO. But more importantly, it reminds us that a blog post is often someone’s first interaction with your brand.

A lot of us design our websites with the assumption that visitors will follow a linear path: they’ll land on the homepage, read the about page, check out the services, etc. But that’s not always how it works. If you’re blogging regularly or using SEO strategically, people are often landing on a blog post first (totally bypassing the homepage).

And because we live in a world overflowing with content, a lot of blogs are purely informational. They exist to make money through ads or affiliate links. But that might not be your goal. You might be trying to sell a service, a digital product, or something else, and your blog post might not be doing that effectively if you don’t introduce yourself.

So, that’s the first of the SEO blogging strategies, and honestly, it’s also a human-first tip: Always introduce yourself in every single blog post. Yes, it might feel repetitive to you, but it’s not for your audience. Because again, for many people, this will be their very first touchpoint with your brand.

Read more: 5 Ways to Leverage the Power of SEO to Build Your Email List

2. Clearly Lay Out What You’re Going to Cover At The Beginning

The second thing I recommend doing when you're writing a blog post is to clearly lay out what you’re going to cover right at the beginning. I already mentioned having an introduction, but this goes a step further. Too often, we end up burying the lede.

It kind of reminds me of looking up recipes on Pinterest back in 2016—remember when you'd have to scroll through eight paragraphs about someone’s life story before you even got to the actual recipe? It’s the same thing with blogs today. We're still doing that, and people just don’t have the patience for it.

So, in your first paragraph, make the topic super clear. Then, go one step further and include a little list of what you're going to cover. For example: “In this post, we’ll go over X, Y, and Z.” Make sure those points are keyword-rich and specific (not vague!).

Because here’s the thing: if you write something like “The #1 secret business owners miss,” no one is typing that into Google. It might be catchy, but it’s not helpful for SEO.

If you don’t want to manually list the topics, you can also use a tool like Rank Math’s table of contents plugin (or another one compatible with your platform). It can automatically pull in your headers to generate a table of contents, which helps surface your keywords at the top of the page. 

Read more: 3 Tiny Website Updates to Maximize SEO and User Trust in 2025

Kara from The Kara Report shares tips for seo content writing

3. Optimize Your Images

The third thing I want to talk about is optimizing images. Some of these SEO blogging strategies might sound basic, but they really matter.

I recently read a study that said 78% of SEO issues are image-related. That’s huge! And I think it's because image optimization seems like a small detail—something we either don’t know how to handle or don’t think is that important. But images actually play a big role in helping Google understand what your content is about.

That’s true whether you’re a photographer with tons of images in a blog post, or a business owner who includes just a few. So here are three easy ways to optimize your images:

  1. Rename your image files before uploading.
    Don’t wait until after they’re uploaded—some website platforms let you rename them afterward, but that doesn’t always carry through in a way that Google recognizes. When renaming, use dashes between words, like: website-copywriter-nashville.jpg
    You can use keywords related to your overall niche or the specific topic of the post.
  2. Add alt text that describes the image.
    Alt text is important for accessibility and also gives you an opportunity to naturally include a keyword. If you're a photographer and you have, say, 100 images in a post, don’t overdo it. Maybe aim for around 20% of the images to include keywords. For fewer images, maybe 40%. Keep it natural and descriptive, not just stuffed with keywords.
  3. Resize your images before uploading.
    This keeps your site loading faster and improves user experience. I like to resize based on width—800 pixels wide is usually a good starting point for blog layouts. You can always adjust if things look blurry. A tool I recommend is bulkresizephotos.com—it's free and really fast, especially if you're not using editing software like Lightroom.

So to recap: Rename, add alt text, and resize your images.

4. Add Internal & External Links

The fourth thing that’s often underrated but is super effective when talking about SEO blogging strategies is using links strategically. There are three types of links to think about for every blog post:

  1. External links to high-authority websites.
    If you reference a study or helpful resource, link to it—just make sure it’s a trustworthy site (not spammy). Google sees this as a credibility signal.
  2. External links to your other online platforms.
    Send people to your Instagram, Pinterest board, YouTube channel—wherever else you show up online. These are technically still external links (since they’re not on your domain), but they keep people in your orbit. Pro tip: always set external links to open in a new tab so you’re not sending people away from your site entirely.
  3. Internal links to your own content.
    Link to your services page, your contact page, your email opt-in—anything relevant.
    Also, don’t forget to link to older blog content! If you've been in business for even a year or two, you likely have a lot of helpful posts you can resurface. Link organically when it makes sense. For example, if you mention optimizing images and have a whole blog post about that, link to it right there.

Think of it this way: people reading your blog are likely in different stages of their buyer journey. Some are ready to contact you now, others are just starting to realize they might need your help. Linking in different ways throughout the post helps serve all those readers and keeps them engaged.

5. Add The Most Important Keywords For Your Website To Your Footer

Now, this won’t make sense for every business, and sometimes you’ll make design choices that don’t prioritize SEO—and that’s okay. You don’t want your site to feel robotic or overly optimized.

But if you have a high-value blog post, say, a software review you’re an affiliate for, or a post that explains your unique process, it can be smart to include that in your footer. Even just a short list of key blog posts is helpful.

We see big software companies do this all the time. Their footers are full of links to help with SEO, and while most small business owners don’t need to go that far, you can still apply this strategically.

And while you're editing your footer, it’s also a good idea to include a short, 1–2 sentence description of what you do. This helps both with SEO and with clarity for first-time visitors.

And if you’re a location-based business, definitely make sure your location is included in your footer. The footer is kind of an SEO hotspot because it appears on every single page of your website. That makes it a great place to be intentional. It’s worth investing a little extra time there because it can have a real impact on your overall SEO.

Read more: SEO for Showit Hacks: Optimize Your Site to Be Found in 2023 with Sara Dunn

6. Increase Your Word Count

Now, I’m not saying you need to write a 5,000, 6,000, or 7,000-word blog post—but I do think we need to push ourselves beyond the typical 500 words. A good sweet spot is usually somewhere between 1,000 to 2,000 words, depending on how competitive the keyword you're trying to rank for is.

However—and this is important—if you’re using AI to help write your blog posts, there's a good chance the tool (like ChatGPT) may just bulk up your content with fluff to hit a word count. And we don’t want that. Humans don’t want to read it, and search engines are smart enough to see through it.

So, here are three simple ways to add both word count and value to your blog post:

  1. Add a Frequently Asked Questions section at the end.
    With the rise of AI, people are getting very specific in their searches. Instead of just searching “website copywriter,” someone might now search for “website copywriter who’s been in business five years and works with service-based businesses.”
    Including FAQs helps you target these long-tail keywords and answer real questions your audience might be asking.

  2. Introduce the topic more thoroughly.
    For example, if your post is “8 Tips for Better SEO,” don’t just jump in—start by briefly answering, “What is SEO?” It adds useful context, naturally includes keywords, and gives real value to someone who may not be as familiar with the topic.

  3. Explain why the topic matters.
    This helps frame the content and engage the reader. For instance, I could say: SEO is important because I want you to get leads for your business or sales on autopilot. I want you to invest upfront and reap long-term rewards. I want you to build a system that doesn’t rely on constantly fighting the algorithm.
    Adding this kind of "why it matters" context can make your blog post richer and more compelling—and it gives you more space to use relevant keywords naturally.

Read more: Do This ONE THING To Your Website to Increase Bookings, Revenue, and Email Sign Ups (Takes 30 Minutes or Less)

podcast success blueprint course on starting a podcast

7. Pin Your Blogs on Pinterest

Pinterest isn’t exactly a social media platform, it’s more of a search engine, and it’s a fantastic place to build free backlinks to your website.

Even if you don’t want to dive into a full Pinterest marketing strategy, I still recommend creating a few graphics for each blog post and pinning them to relevant boards. Be sure to use keywords in your pin descriptions too.

Doing this sends great signals to Google:

  • People are linking to your content
  • People are clicking on your content
  • Your business is active across platforms

All of that helps your SEO. So even if Pinterest doesn’t feel like a major platform for your business, or if your audience isn’t super active there, it’s still worth using it for the SEO benefits alone.

8. Use Bing Webmaster Tools

And then last but not least, I told you I was going to share something super fresh and relevant to SEO in 2025—and that is: signing up for Bing Webmaster Tools and making sure to submit your site there.

So, as of right now, ChatGPT is actually using Bing’s index instead of Google’s to search the web. If you have Google Search Console, Bing Webmaster Tools is basically their equivalent, just for a different search engine.

A lot of times when we talk about SEO, we’re only talking about ranking on Google. But the reality is, in 2025, we want to rank on multiple platforms. We want to rank on Bing. And more importantly, we want to “rank” on ChatGPT.

There’s more and more evidence that people are heading to ChatGPT first to search for things. And if ChatGPT is searching Bing’s Rolodex, we want to make sure that we’re on Bing’s Rolodex.

And hey—if you’re not using Google Search Console, just as a quick aside—it’s super easy and free to set up. It’s basically like Google Analytics, and you definitely should have it. You’ll be able to see how your website is performing SEO-wise, what keywords you’re ranking for, what pages are showing up, and all of that good stuff.

So definitely worth setting up both Google Search Console and Bing Webmaster Tools.

Also, when you publish a new blog post, you can submit it directly to these search engine tools to get your content indexed faster. Google is pretty good, and I should say Bing is pretty good, at finding your site organically, especially if you’re a regular content creator.

But if you’re not publishing consistently, if you’re new to blogging, or if your content has been a little inconsistent, then submitting your blog posts to these tools manually as you publish them is a great way to make sure your site isn’t getting ignored.

So that’s kind of my last of the SEO blogging strategies (and one that’s super relevant for blogging and SEO in 2025!).

Recapping What You Need To Know About SEO Blogging in 2025

Okay, I don’t know about you, but that just flew by for me! So I’m going to recap really quickly with my eight SEO tips:

  1. Always introduce yourself at the top of a blog post.
  2. Include a list of what you’re going to cover or a table of contents that includes your keywords.
  3. Optimize your images every single time.
  4. Add internal and external links throughout the page.
  5. Put your most relevant blog posts in your footer.
  6. Increase your word count (but make sure it’s valuable).
  7. Get your content on Pinterest.
  8. Submit your site to Bing Webmaster Tools.

That seriously felt like it flew by!

Thank you so much for spending time with me. Again, I’m Kara, and my business is The Kara Report. I also have a podcast, very creatively named, The Kara Report. I’d love for you to come hang out with me there.

If you head to my website, you’ll also find my private podcast called Build It Once, Get Found for Months, where I break down more of how I do this: how I create content that you build and invest in upfront and that can keep working for you over the long term.

I’d love to see you there. Thank you again, and a big thank you to Elizabeth for having me—this was so much fun!

SEO blogging strategies that work in 2025
Kara shares seo blogging strategies that work on Google and ChatGPT

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The Beginner’s Guide to Evergreen Marketing (Even If You’ve “Tried It” Before) with Stephanie Kase https://elizabethmccravy.com/guide-to-evergreen-marketing/ https://elizabethmccravy.com/guide-to-evergreen-marketing/#respond Tue, 29 Jul 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8250 Stephanie Kase shares her best advice on getting started with evergreen content (so that you can actually stick with it this time... even if you've tried it before!).

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Reading Time: 9 minutes

As you're hearing this, I'm currently on maternity leave, and I've invited some of my talented business friends to share guest trainings on topics they're incredibly knowledgeable and passionate about. Our first guest is my lovely friend Stephanie Kase. She's actually been on the podcast a couple of times before so you might already be familiar with her. She's amazing. We’re talking about evergreen marketing today (something I'm also really passionate about in my own business).

I've known Stephanie for years, and she's someone I truly admire. She's a smart businesswoman, a dedicated mother and wife, and a strong woman of faith. We have a lot in common and have bonded over so many things in both business and life. I just listened to her training, and it's fantastic. I'm so excited for you to hear it.

I love her practical tips for making evergreen products and content work for you, especially her insight on using ChatGPT (make sure to read for that near the end). Stephanie also teaches a lot about YouTube, which complements what I share about podcasting. If you're interested in learning YouTube, she's definitely your go-to. She's incredibly gifted at what she does and teaches it all so well.

So without further ado, here is Stephanie with her training: How to Start Evergreen Marketing That Actually Sticks.

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 313!

So, maybe you’ve tried evergreen marketing before, or maybe this is your first time considering it, but how do you actually set yourself up for success? Often, people dive in and, a month or two later, feel overwhelmed or discouraged by slow results. I want to share what I would focus on and what I would do to make evergreen marketing genuinely worth the time and energy, especially if I were starting from scratch.

Stephanie Kase does a training on evergreen marketing

About Stephanie Kase

By the way, I’m Stephanie Kase. I’ve been a longtime fan and customer of Elizabeth’s Showit website template shop. I think I bought my first template back in 2019 or 2020, and I’ve loved staying connected with her ever since. So I’m really excited to be here with you today.

I’m an online marketing coach, specializing in YouTube growth and email list building. I work primarily with entrepreneurs who sell online-based offers. A lot of my students come to me feeling completely burnt out on social media. Maybe you've felt that way too. Even if you enjoy social media, it can start to feel like a never-ending grind. Many of my students are looking for a different way, something more sustainable and meaningful, and that’s where evergreen marketing comes in.

Most of what I teach focuses on long-form content, particularly through YouTube. I help entrepreneurs streamline their content creation, reach their ideal audience through evergreen systems, and generate consistent leads. One of my students, a lactation consultant, is a great example. After launching her YouTube channel and going through my course, she was able to sell multiple eBooks within just a few weeks. It was amazing to see how quickly she gained traction.

My own background is actually in photography, and that’s where my love for evergreen, long-form marketing began nearly ten years ago now. I started by blogging and eventually added YouTube. Today, my YouTube channel has nearly 100,000 subscribers and brings in over 400 trackable leads every month. That channel helped me hit my first multiple six-figure revenue year in 2022, and I’ve sustained that ever since. One of the most rewarding outcomes? My husband was able to leave his job to stay home with our kids, and I now work part-time hours so I can be with them too—something I know Elizabeth values and talks about a lot.

Read more: How I Run a Multiple-Six Figure/Year Business Working Part-Time as a Mom (+ Challenging the 40-Hour Workweek!)

What Evergreen Marketing Is

When I talk about evergreen marketing, I’m referring to platforms like podcasts (like the one you’re listening to now), YouTube, blogs, and Pinterest. These are the key platforms that support evergreen content (content that continues to work for you long after it’s published).

Interestingly, Pinterest is the only one of those platforms that focuses on short-form content. The others (podcasts, YouTube, and blogs) are all long-form, just in different formats. Podcasts are audio, YouTube combines audio and video, and blogs are written content. Of course, you can also embed a podcast or YouTube video into a blog post.

Evergreen marketing tips from Stephanie Kase

The defining trait of evergreen content is that it has a long lifespan. A single piece of content can continue to bring in traffic, leads, and even sales for a year, two years, or even five years down the line. I still get views on blog posts I wrote five years ago, which is wild to think about. That’s why this strategy is so powerful for building a long-term, sustainable business.

Choose ONE Evergreen Platform and Commit to 6 Months

So, here’s the first big tip I want to share: if you’re brand new to evergreen marketing and want to actually see results, choose one evergreen platform and commit to it fully for at least six months. Go all in. That focus and consistency will make a huge difference.

Ideally, you should commit to at least a year. Evergreen marketing is a long game. You're probably not going to see a ton of traction in the first month (or even in the first few months). Yes, there are amazing resources out there. Elizabeth has a fantastic podcasting course, and I offer a lot on YouTube. Those tools can help fast-track your progress, but even then, success takes time.

Think of it like a snowball: it starts small, but the more you roll it, the bigger it gets. And the beauty of evergreen content is that once the snowball gains momentum, it takes a long time to melt. That means you get more breathing room in your marketing. Yes, it takes longer to build, but it also keeps working for you long after you stop publishing or take a break.

Dedication is the biggest factor in whether you'll succeed. When I look at my students or other business owners who are doing well with platforms like podcasts, YouTube, or blogs, it’s clear—they’ve stuck with it for months or even years before seeing major results.

Look for the small wins in the beginning

That’s one of the hardest parts: you start off excited, but a month or two in, the enthusiasm fades and it starts to feel like a lot of work. And yes, creating a podcast or launching a YouTube channel has a steeper learning curve than posting a reel or sending an email. But that learning curve gets easier with time. The key is to go in with a committed mindset. Stick with it even when growth feels slow, and stay focused on where you want to be in six months (or a year).

When I first started on YouTube, I spent a couple of years just throwing up random videos and barely saw any growth. Then I made the decision to go all in and really learn what works—specifically as a business owner, not as an influencer or content creator. After about three months, I started seeing small signs of growth. A few months after that, the growth really took off, and it hasn’t stopped.

Another example: we've recently gone all in on Pinterest. I’ve used Pinterest off and on for years, but we got serious about it this past year, and now we’re finally starting to see traction. It really does take consistency. You need to be committing to show up even when it feels like nothing is happening. And once you see those small signs of growth, lean into what’s working and do more of it.

One important note: if you’re newer in business, evergreen marketing works best when you already have a strong foundation. You need to know your brand, know your audience, and be really clear on your message.

You need to know the offers you ultimately want to sell and make sure your evergreen marketing supports them. You should also have opt-ins for your email list that you can weave into your evergreen content. And it's crucial to know who you're creating content for. If you don’t have clarity on your niche and audience, you risk putting effort into content that won’t serve your long-term goals.

Read more: The Ultimate Guide to Starting a Podcast in 2025 (8 Things You MUST Do!)

Create an Evergreen Marketing Workflow That Works For You

Now, the second key to success is creating a workflow that works for you. There are so many ways to approach this, and I teach a lot about batch creation, especially for YouTube. For me (now as a mom of three girls, including a baby) batching has been a game changer.

Getting ready to film (doing hair and makeup, setting up the space) takes time. It doesn’t make sense for me to do all that just to film one 15-minute video. It’s a much better use of my time to prep outlines for four to six videos and film them all in one session. Sometimes I get through three, sometimes six. It depends on my energy, especially with a newborn. But the goal is always to record multiple videos at once so I don’t have to think about filming again for a few weeks.

Of course, at the beginning, evergreen marketing will take more time because you're still learning and figuring out your rhythm. But batching can help. You might batch all your outlines in one session, then film later, then edit in another session. Staying in one “mode” at a time, rather than switching tasks constantly, helps you use your time more efficiently.

For me, editing multiple videos back to back is tough. I don’t have the brainpower for it. So I typically only edit one video a day. But I can batch film, batch outline, or batch create thumbnails. It’s all about figuring out which parts of the process work best for batching in your life and business.

Maybe you’re in a season where filming one video at a time is more realistic. That’s totally fine. The important part is creating a workflow that fits you. This is one of the biggest things that trips people up. They get overwhelmed by how time-consuming it feels and give up too soon.

Just remember: it might take more time up front, but once you find your rhythm, everything gets easier. And your workflow doesn’t have to look like mine or Elizabeth’s or anyone else's. It just has to be something you’ll actually stick to. That’s what matters most.

Read more: Creating 30 Days of Content in 5 Days: How to Get Out of the Feast or Famine Marketing Cycle You’re Stuck in with Amanda Warfield

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Repurpose Evergreen Marketing Content

This is something you should start doing from day one. It helps take the pressure off creating new content for every platform. When I started being consistent with YouTube, I took those weekly videos and used them as my weekly email newsletters too. It made everything so much simpler.

Pro tip: you can drop your YouTube transcript into ChatGPT and have it help you write the email. It’s seriously such a time-saver.

I still do this today—it’s one of the easiest ways to work smarter, not harder. If I’ve already spent time making a valuable video, why not turn it into other types of content? And it also gives me a way to point my email subscribers back to the video and get more eyes on it.

Today, we do this at a bigger scale. Each YouTube video becomes a blog post as well.

Each YouTube video I create also becomes content for my email list, Instagram Stories, and Instagram feed. Sometimes we clip the video directly; other times, we simply take the ideas from it. If there’s a point that really resonated or stood out, we’ll rework it into the context of an Instagram Reel or post.

I’ve had a team member help with this in the past, and it's been a game changer. She takes the YouTube content I put my best time and energy into and repurposes it using the outlines, transcripts, or clips. This has taken a huge load off me, especially since I started my business nearly ten years ago. It’s been such a refreshing shift to not feel like I constantly have to generate brand-new content. 

Making an Evergreen Content Calendar

I have a free resource that shows exactly how I manage this. There, you’ll find a visual representation of what I call my Content Stacking System. It shows how I repurpose my YouTube videos into all these other content types. If you're a visual learner or just want some inspiration, I highly recommend checking it out. 

At the end of the day, repurposing is about making the most of what you’ve already created. If you want to step into the CEO and visionary role in your business, you’ll want to stay focused on creating high-value, long-form evergreen content. From there, your team, or even just you, can break it down into smaller pieces. And because the original content is from you, it still feels personal and aligned with your brand.

Read more: Working Less + Reclaiming Your Life: Talking about CRMs, Repurposing Content, and the Power of Automation with Colie James

Finding Evergreen Content Ideas

If you're just getting started with evergreen content or need help figuring out what to create, look at your best-performing short-form content. Think about your Instagram Reels, Stories, or captions that performed well. Use that as a starting point. If you had a great post or a long-form caption that resonated, turn it into an outline for a YouTube video or a podcast episode.

That’s exactly what I did when I first started my YouTube channel. I went back to my old blog posts, after years of blogging, and used those as scripts for my first YouTube videos. It’s a fantastic way to repurpose what you’ve already created and save time.

And if you want to go deeper into evergreen marketing, especially with YouTube, I’d love to invite you to my free private podcast. It’s called Evergreen Pregame. I share more of my story, lessons I’ve learned, and what it really takes to succeed with evergreen strategies. There are several great episodes already waiting for you.

Thank you so much for spending this time with me and letting me fill in for Elizabeth. It’s been so much fun! If you’d like to connect further, you can find me on Instagram at @stephanielynnkase, or visit stephaniekase.com for more resources. I'm also on YouTube at youtube.com/@stephaniekase.

Thanks again, and I hope you have an amazing rest of your week!

evergreen marketing
Stephanie Kase and Elizabeth McCravy are both incredible at evergreen marketing

The post The Beginner’s Guide to Evergreen Marketing (Even If You’ve “Tried It” Before) with Stephanie Kase appeared first on Elizabeth McCravy.

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Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran https://elizabethmccravy.com/creating-video-content/ https://elizabethmccravy.com/creating-video-content/#respond Tue, 17 Jun 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8229 In this interview, Kate shares tips for creating better video content for marketing your business (from her perspective as a working mom and professional videographer for creative business owners).

The post Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran appeared first on Elizabeth McCravy.

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Reading Time: 16 minutes

Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content.

We’re diving into how to create amazing video content as a small business owner — especially when you're wearing many hats and doing it all yourself. The focus is primarily on video content for social media, especially Instagram, but we also touch on other uses for video as well.

In our conversation, we cover topics like:

  • Building confidence on camera
  • Testing your video content with Reels trials
  • Avoiding common mistakes business owners make with video
  • And so much more!

Plus, I also encourage you to listen all the way through to the end — my favorite part of the conversation happens in the last 15 minutes. Kate and I talk about working mom life. She’s a mom of three and was a stay-at-home mom until COVID hit in 2020. When her youngest was about a year old, she started freelancing, not even sure she could call it a business yet. She shares so much wisdom about starting a business as a mom and balancing motherhood while building something meaningful.

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Kate Tran shares tips for creating video content

About Kate Tran

First off, I just want to say how honored I am to be here and to be talking with you. I admire you so much — everything you’ve built, everything you’ve done, and the person you are — so thank you again for having me.

My name is Kate Tran. I own a video production company called KTVP Studio, where we help entrepreneurs, small businesses, and even big brands create video content that’s authentic to them and beautifully tells their story. I absolutely love what I do — it’s so much fun.

On the personal side, I have a wonderful husband and three fun, rambunctious kids who definitely keep me busy as well. I’m so excited to be here today!

What would you say makes for successful video content?

To me, successful content starts with being really focused and clear about the intent of what you want that video to do for you. It’s not necessarily about getting tons of engagement or going viral — although, of course, that’s always a nice bonus.

The real goal is to create focused content that’s specifically for your audience — content that truly connects with them right where they are. That’s what I believe makes content successful: when you’re strategically positioning yourself to help the person you once were or to serve your future clients.

What video content is most important for small business owners to create? And what are we skipping over (that we shouldn’t be)?

Yeah, so I think a lot of the most successful content I’m seeing right now is founder-led content — where the business owner is personally involved in creating it. This can definitely be time-consuming for some people, but if you have a system in place, it works really, really well.

Most people are on social media to connect. So when they see a founder they can relate to and support, they’re more likely to want to join in and be part of your mission. Anytime you can show up and share your passion, your "why" behind the business, the impact you want to make, and your personal story — that’s huge. Founder stories are so powerful, and honestly, I feel like they’re still pretty underrated.

Even on my own Instagram, one of the videos that consistently gets engagement is my founder story — just a simple video where I introduce myself, share a little about my family, why I started my company, and my mission. People watch it, like it, and then follow.

At the end of the day, people want to know you and why you’re doing what you’re doing. They don’t just want to be sold something.

What should you include in a founder video?

I think it's great to start with a little bit about who you are, and if you feel comfortable, you can share a bit about your family too — just to give people a sense of who you are personally. Then, talk about how you got started and really highlight the mission that's driving your business.

For me, for example, I wanted to advocate for people who can’t afford the big marketing companies with full production teams and massive budgets. My goal was to come alongside business owners and be a true partner — someone who can help tell your story without the huge price tag of a big agency. That kind of genuine support and partnership connects so much more deeply with people than just saying, “Let’s make a video and hope it turns out great.”

Kate Tran

What tips do you have for someone to help them feel more confident on camera?

There are so many things, but the number one tip I would give is: talk to the camera. I know it can feel uncomfortable at first, but getting used to talking to the camera like you're talking to your best friend is key. That’s what helps the most authentic version of you come through.

If you can connect to that mindset — like, I’m just talking to Elizabeth right now, sharing something I’m excited about — that energy and authenticity will really come across on camera. But if you’re trying to be overly polished or present yourself as something you’re not, it’s going to feel awkward, both for you and for the viewer. It just won’t feel natural.

Another thing I would say is: don’t get discouraged. Even just recording this podcast, we’ve had to pause, go back, and re-record a few parts. That’s totally normal. So if you're recording and have to stop and start a few times, that’s just part of the process.

If you're working with someone else, don’t apologize every time you need to pause. Just take a second, reset, stay in that positive mindset, and pick up where you left off. If you let yourself get into a “I’m so bad at this” headspace, it really affects the content — and it ends up taking much longer, too.

So just keep going, keep practicing. The more you flex that muscle, the easier and more natural it’s going to feel over time.

Read more: How to Create Engaging and Viral Instagram Reels with Stephanie Kase

What advice do you have for business owners on what to wear in videos?

Oh, yeah! So usually what I recommend is: start with your brand colors. You really can’t go wrong with them — they’ll look great on your page, whether it’s your website, Instagram, or anywhere else. Sticking to those colors helps everything feel cohesive and really makes your brand pop and stand out.

I also suggest avoiding pinstripes or thin-lined patterns, because they can create a moiré effect on camera, which is that weird wavy distortion. Instead, go for solid colors or larger patterns that show your personality.

And when it comes to your background, don’t stress about perfection. You can see even now — my tree’s kind of leaning behind me — and that’s totally fine. It doesn’t have to be perfect. What matters most is your messaging and what you’re trying to communicate to your audience.

Even as a videographer, I’ll say: it doesn’t have to be the highest quality, most perfectly produced video. It’s really about the content itself — the value you're providing, the message you’re sharing, and how you’re showing up to serve the people you want to help.

Can you walk us through your creative process for video content?

What I would say here is: don’t try to tackle one video at a time. I’m sure you’ve heard this before, but batching content is huge right now, and it’s incredibly helpful — not just for content creators like me, but also for business owners.

If you can break the process into stages and focus on one stage at a time, your brain stays in that mode, and it ends up taking a lot less time overall. For example, our process usually starts by collecting content ideas first. we’re not trying to come up with them on the spot if we can avoid it. Of course, sometimes ideas just come to you in the moment and you roll with it, but most of the time we plan ahead.

That prep work allows you to come up with better hooks, better scripting, and you walk into filming feeling so much more confident and prepared. You’re excited about the ideas you’ve already brainstormed, rather than sitting there thinking, Okay, I have to film this one Reel… now what text should I put over it?

When you’ve done that strategic pre-work, the whole process flows much more smoothly.

So for pre-production, you’re:

  • Collecting your content ideas
  • Writing out potential hooks for each video
  • Jotting down key talking points you want to coveR

I usually suggest not scripting everything word-for-word because that can come across robotic — and you don’t want that. You want to sound genuine and authentic. So just having clear bullet points or notes for each topic works really well.

During this pre-production stage, you can also think about:

  • What props you might need
  • Outfits you want to wear for each video
  • Any backgrounds or locations you want to use

Once that’s all ready, then you move on to filming day. Maybe you dedicate one day a week for filming, where you’ve already done all your prep — you’ve gathered your ideas, you know your talking points — and you can sit down and film 10 to 12 videos in one session.

The key here is: don’t edit on filming day. Keep filming and save editing for a separate time. You definitely don’t have to edit everything the same day you film. The goal is to create a system that’s sustainable, so you don’t burn yourself out trying to do it all at once. When you try to cram everything into one sitting, it can start to feel overwhelming and unmanageable.

Instead, break the process into stages that you can consistently repeat without burning out.

After filming comes the editing phase. You’ll go through all your videos and edit them in batches. When you’re focused just on editing, it becomes a much more streamlined process — you’re in the zone, cutting them up, adding text, and getting them ready to go.

Once your videos are edited, you move on to scheduling and posting. But — and this is the part a lot of people forget — you’re not done after you post. You need to go back and review how the content performs. Look at what worked, what resonated, and what didn’t. Ask yourself: Why did this one do well? What can I improve?

We call this process CR²: Create, Refine, Repeat. Don’t skip the refinement phase. Pay attention to the content that’s connecting with your audience, and be willing to let go of the stuff that didn’t work as well. That way, your content keeps improving and you’re always building on what’s most effective.

Do you think people should plan video content that they can repurpose? Or should content be created platform-specific?

I would say — it depends. Podcasts are great because you can repurpose that content in so many different ways. You can use it for long-form content, splice it into smaller clips, and share those across various platforms.

But you do need to tailor the content for each platform, based on what works best there. For example, YouTube is typically more long-form, unless you're doing Shorts. With long-form, people are showing up because they want the full context — they want to get to know you, follow your brand, and really invest in what you’re sharing.

On the other hand, with short-form content like Shorts, Reels, or TikToks, you don’t have as much time to dive deep. You need to focus on one clear concept at a time. Ideally, you're creating enough curiosity in that short snippet that viewers feel pulled in and want to check out the full episode or follow your brand.

So even if you're filming everything at once, the messaging needs to be thoughtfully crafted for each platform. It’s really about asking: How can I take this content and present it in a way that will perform best on each specific platform? That strategic approach makes a huge difference.

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What advice do you have on making evergreen video content?

Focus on evergreen content—material that stays relevant throughout your journey as a business owner. While viral trends can boost visibility in the short term, evergreen content reflects your core message: who you are, what your brand stands for, and how you serve your audience.

The best evergreen content addresses the problems your clients face and demonstrates how you can solve them. Ask yourself, "How can I be so valuable to my clients that they can't ignore me?" That's the kind of content that remains effective and impactful over time. Create content built on those lasting ideas—concepts that will stay true no matter how your business evolves.

What are some common mistakes you see with video content?

One of the biggest mistakes I see people make is not refining their content—or being willing to repeat it. Repetition is not a bad thing. In fact, successful creators revisit and analyze their content: What worked? Why did this one go viral? Why did this one resonate? Draw some conclusions. Make hypotheses. Learn from what connects.

Too often, people just check the box: “Okay, I’ll post three times a week at this time. Done.” And yes, consistency matters—I don't want to discourage anyone who's just starting out. If you're showing up, that’s a great first step.

But the next level is analyzing your performance. Look at what's working—and what isn't—and adjust accordingly. Don’t be afraid to explore outside your industry either. If you see a viral video from a completely different space, ask yourself: How can I apply this to my business?

Whether you're selling a product or a service, there’s always a way to adapt creative concepts. It’s all about experimenting and learning. Tools like trial reels are perfect for this. If you're unsure about a video’s potential, post it as a trial reel. It takes the pressure off—and you get valuable feedback on what works.

Read more: Viral on Instagram: 7 Million Plays Later! What I’ve Learned From My Viral Baby Reel

What is a trial reel?

When you're about to post a video on Instagram, there's a toggle option labeled Trial Reel. Now, the catch is that you can’t schedule trial reels—you have to post them manually and immediately—but the feature is a great way to A/B test your content.

I’ve used it to post videos just to see how they perform. The key thing is: trial reels only go out to non-followers. That means your current audience won't see them, so there’s less pressure if the video doesn’t perform well.

But if it does perform—if it gets thousands of views or even goes viral—you can then post it to your main feed so your audience sees it. It’s a really effective way to test different versions of a video. You might try one with a certain hook at 2 p.m. and another version with a different hook at 4 p.m., and then compare the results.

Honestly, it's a game changer. You get real-time insights without risking engagement from your core audience. It's awesome.

What should you do if a reel goes viral? Should you repost the same thing later?

I’ve definitely reposted the same content before—but I always try to make it better each time. Think of it like a science experiment. You form a hypothesis: “This video performed well because of the hook,” or “People stayed engaged through the first 3–5 seconds.” Then you look at the watch time data to see where viewers dropped off. Maybe the video was too long. Maybe there was a moment where interest faded.

Sometimes, creators give away too much value too early—like putting everything in the text overlay right at the start. If viewers feel like they’ve already gotten the message, there’s no reason for them to keep watching. So it’s important to create a curiosity gap and hold the key value until later in the video.

And when you do repost, always aim to improve it—tighten the edit, tweak the hook, or shift the timing. I’ve even reposted videos from a few years ago, and they performed just as well, if not better, the second time around. The truth is, most of your audience probably didn’t see the original post. Even if it had solid engagement, chances are a large portion of your followers missed it entirely.

Think about the people you follow—you’re not seeing all their content unless they’re a close friend or you’re actively checking their page. So don’t worry about over-posting, especially if you’re promoting something important like an event. Sure, you might lose a few followers, but most people will appreciate the reminders—and that’s how you get the visibility and turnout you’re aiming for.

When you look at the data, what do you look for?

The more data you can gather, the better. One of the most important metrics to track is watch time, because it shows how long people are staying engaged with your content. Shares are also a strong indicator that people find the content relatable or valuable enough to pass along.

Another key signal I pay attention to is the comments. When I see things like, “Oh my gosh, this is so me,” or “I totally identify with this,” that tells me I’m on the right track. It means the content is resonating with my ideal audience—and that’s exactly where I want to be.

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What was it like starting your business as a mom with three kids?

So I was freelancing and had worked for a few production companies before that. But when I had my second daughter—Peyton—I decided to stay home and be a full-time mom. And honestly, that’s a full-time job in itself. There's so much you do for those little ones, and I just didn’t want to miss those moments. I’m incredibly grateful for that season of life; it was really special.

Then COVID hit and everything shifted. My husband and I had conversations about adding some extra income to make sure all the kids' needs were covered. He said, “Kate, you’re an amazing videographer. You’ve been freelancing for years—why not start your own business so you can work when you want to?” Of course, now I know that’s not exactly how owning a business works—but back then, I went for it.

At the time, I didn’t see myself as a business owner. I had no background in finance, no formal business training. I came from a loving home, but financial freedom or entrepreneurship just wasn’t something we talked about. So I felt really intimidated. But I prayed. I asked God to make it clear—and decided to follow my husband’s encouragement and just try. And then… it took off. Fast. God opened doors I never expected. It was clear this was the path I was supposed to be on.

Balancing being a mom while running a business

It’s been a wild ride, and such a rewarding one. Building a business brings so much personal growth—you’re constantly learning and talking to all kinds of people. One of the biggest things I’ve learned is that when you genuinely care about your clients and their success, your business naturally grows. Right now, we have about an 85% return rate, which blows my mind. So many clients come back because they feel seen and supported.

A lot of that care comes from being a mom. When you're raising babies, you’re constantly tuning in to their needs, trying to be the best version of yourself. I brought that same mindset into my business: How can I serve you better? What do you need? How can we grow together? That attentiveness and empathy have been huge for me.

At the time, my youngest, Gavin,was just one, so it was a brand-new world for me. I was constantly learning, consuming information, and growing. I’ve always loved to learn—I was the straight-A student who genuinely enjoyed school—so that love of learning really helped me as I built my business.

Read more: Juggling too much? 4 Keys to Maintaining Your Sanity as a Mom and Business Owner with Ashley Freehan

Feeling like you’ve “made it”

And I never felt like, “I’ve made it.” Especially in the content space, you have to stay open to feedback, stay flexible, and be willing to grow. That’s hard at first—especially as a creative—because you can get emotionally attached to your work. When someone says, “I don’t like this,” or “Can we change that?” it can feel personal. But it’s not. It’s about making it better for the client. And when you shift your mindset from failure to growth, everything changes.

How did you find the time to work on your business? What was your childcare/help like?

The best advice I can give is: just try to get 1% better every day. That might mean finding a little more time in your day or being more intentional with how you use it. I really had to look at my schedule and ask, “Where can I be more effective?”—especially when it came to managing the kids.

Sometimes it meant making sure their needs were met more efficiently, or asking for help: “Can you pick up so-and-so and bring them here?” Those small adjustments—getting an extra 30 to 45 minutes—add up and make a big difference, especially in the early days.

And I have to say, my husband was a huge support through it all. Honestly, if it hadn’t been his idea, I probably wouldn’t have even tried. It felt so daunting at the time. But his belief in me gave me the courage to step out and try something new. That kind of support is invaluable.

So my advice is to surround yourself with people who believe in you—people who won’t feed into the negative self-talk. You know, those voices that say “I’m too late,” “I’m too old,” “I’m just a mom, I can’t do this.” You need people who help silence that noise and push you forward.

For me, my husband was that person, and I’m incredibly grateful and blessed to have his support.

Are there any boundaries or systems you put into place to protect your time and energy as a working mom?

One of the most impactful things someone told me—another business owner friend—was this: “When you say yes to one thing, you're saying no to something else.” That really stuck with me. It made me start evaluating my decisions more carefully. I began asking myself, “Is this yes really worth it? Or is this a no I need to make?”

At the beginning, it was hard. When you're just starting out, you're in hustle mode—you say yes to everything. You want to get out there, meet people, take every opportunity. But over time, I realized the importance of weighing those choices. Is this opportunity worth my time, or is being present for my child at their event more important?

More often than not, I found that showing up for my kids mattered most. That’s a role only I can fill. So yes, maybe it’s a few thousand dollars on the table—but my priority is to be there, to let my kids know they matter more than any business win.

That kind of clarity takes communication too—talking things through with my spouse, making sure we’re aligned and on the same page as a family. And honestly, I learned this the hard way. I’m naturally a people pleaser, so my default was always to say yes—trying to take care of everyone and meet every need.

But I’ve trained myself to pause and ask: “What am I really saying yes to here? And what am I saying no to?” That reflection helps guide me to make better decisions—ones that support both my family and my long-term vision.

Read more: Celebrating my Business Anniversary: The Biggest Lessons & Highlights from My 7 Years in Business

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Defining what success looks like

Another big part of this journey is really defining what success means to you. It’s so easy—especially as a business owner—to equate success with money or visibility. But for me, I had to take a step back and really think about what matters most.

Now, my spouse and I do this every year—we sit down and write out our goals. We cover everything: personal goals, spiritual goals, business goals, and family goals. And over time, I’ve realized that no amount of fame or financial success could ever replace the success I already have with my family.

I don’t want to get so focused on achieving a certain level of professional success that I lose what truly matters. I don’t want to look up one day and realize my family isn’t happy—or worse, that they don’t even know me.

So defining what success means for you—not just what the world tells you it should mean—is incredibly powerful. Because for me, if I become the most well-known videographer out there but my family feels disconnected or overlooked, that’s not success at all.

Any final advice for moms thinking about starting their own business?

I would say—don’t feel like it has to be done a certain way or on a specific timeline. There’s so much pressure out there, and it’s easy to feel like you’re starting too late. I know I felt that way. I thought, “I’m this age—am I too late to begin?” But then I looked it up, and the average age of the most successful entrepreneurs is actually around 43.

So no, you're not late. Start where you are. The important thing is to surround yourself with people who will support you through the journey—whether that's other business owners or friends who can give you honest feedback. I have people I send my content to, just to ask, “Is this cringey or does it connect? Should I post this or leave it in the drafts?” Having that kind of sounding board is incredibly helpful.

But more than anything, remember: there's no right way to do this. There’s no rush. Take your time. Move forward with peace, not pressure. You don’t have to have it all figured out right now. You’ll hit your milestones when the time is right.

Just focus on getting 1% better each day. That’s the mindset I repeat to myself constantly: “What can I do 1% better today?” Because after 100 days, that’s 100% growth. And that kind of steady, intentional progress adds up to something amazing.

Kate Tran shares tips to create video content
using trial reels as a small business owner

The post Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran appeared first on Elizabeth McCravy.

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Taking a Family Gap Year As An Entrepreneur: Homeschooling, Traveling Abroad, and Ditching Instagram (While Growing Your Business) with Emily Conley https://elizabethmccravy.com/family-gap-year/ https://elizabethmccravy.com/family-gap-year/#respond Tue, 18 Feb 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8134 Ever wondered what it’s like to run a thriving business without social media, homeschool your child, and travel the world—all at the same time? In this episode, Emily shares how she's taking a family gap year to do just that!

The post Taking a Family Gap Year As An Entrepreneur: Homeschooling, Traveling Abroad, and Ditching Instagram (While Growing Your Business) with Emily Conley appeared first on Elizabeth McCravy.

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Reading Time: 22 minutes

Okay, you guys are in for such a treat with this episode! We’re covering a bunch of topics that I haven’t really had a guest on to talk about before. We’re going all over the place—diving into what it’s like to run a lifestyle business, travel, homeschool, and manage it all. It was such a fun conversation, and I personally learned a lot. I walked away feeling really inspired.

Today, I’m talking with Emily Conley. She’s a friend of mine, and we’ve worked together for many years in my own business. She’s also been a customer of mine, and I’ve been a customer of hers. She’s just such a joy to learn from and talk to. This conversation feels really casual because these are the kinds of things we chat about all the time when we’re on work calls and catching up on life.

It was so much fun to pick her brain about some things at length. We talked about:

  • Losing your Instagram account after four years of building a business—and what it’s like to run a business without social media
  • Whether it’s possible to start and grow a business from scratch without social media at all
  • Taking a year off to travel with your family while still running a business
  • Homeschooling as a business owner and being an "unlikely homeschooler"—what that has looked like for Emily
  • Her daily life—homeschooling, living somewhere new, and running a business all at the same time
  • What their family’s schedule looks like and how they make it work
  • Advice for traveling as a family, homeschooling, running a business VIP day-style, and so much more

We cover a lot of different but related topics, getting really detailed on how Emily makes it all work—the challenges, the wins, and everything in between. I think you guys are really going to enjoy this conversation.

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Who is Emily Conley?

Emily is a copywriter and brand messaging strategist. She specializes in writing clear, compelling copy that converts, and she’s obsessed with helping her clients tap into the power of their brand voice and use their words to attract their dream clients and make effortless sales. 

The one thing Emily does best? Amplifying your unique brand message, making sure that every word sounds like the best version of you and your brand. She’s meticulous, efficient, and never wastes a word. 

When she’s not working her copy magic, you’ll find Emily living her best digital nomad life traveling the world with her family of 3.

Emily Conley talks about sharing a family gap year

Your Instagram Was Hacked in 2023. Can You Talk About What That Was Like?

It was honestly a nightmare. Let me just set the stage because this is a good one. So, I’m flying back from Madrid to Nashville, and we had splurged on business class upgrades—something we never do. I was feeling so cool, sitting in my little pod, thinking, wow, this is legit. So, I decided to do a little “Ask Me Anything” on Instagram from my fancy business class seat, feeling like a real business owner.

And then—boom. White screen. I got logged out. Just like that.

I tried to log back in, and an error message popped up. I don’t even remember exactly what it said now, but it was basically like, you’ve done something wrong, and it’s over. But there was an option to appeal.

So, I appealed. It’s all done through online forms, so I filled one out. Two days later, I got an email from Instagram saying, Oh my gosh, we’re so sorry—that was an accident. You didn’t violate anything. We’ve restored your account. Let us know if you have any issues.

But I still couldn’t log in. Ever.

Every time I tried, I got the same error message. And there’s no real way to contact anyone. You’re just at the mercy of a chatbot, emails, and automated forms. I must have submitted that appeal form at least 60 times—I don’t even know. I kept trying for weeks, but I could never get it back.

And then…it was just gone.

Over 80% of my business came from Instagram—probably more. It wasn’t just my main traffic source; it was almost my only driver. I was doing other things, but that’s where everyone was coming in from. And beyond that, I had built such a strong community there.

I was always on Stories, constantly creating and engaging. There was so much content—things I had poured hours of time, energy, and creativity into. Losing all of that was honestly the saddest part. It was just gone.

It was a huge blow. I had put so much into it, and suddenly, I had no idea what was going to happen. I wasn’t even sure if I’d still have a business.

What was your initial reaction after losing the account and then ultimately what you ended up doing?

At first, I was just horrified. It was a total shock.

But two things really helped me. First, I had built a really strong community on Instagram, and many of those people had other ways of reaching me. We were connected on Voxer, through email, or in other ways. So, when I disappeared, a lot of people reached out, asking what had happened and where I was—which was really nice. I also still had referrals coming in, so I wasn’t completely cut off.

The second thing that saved me was my email list. I had been growing it over time, and it was actually bigger than my Instagram audience, which turned out to be a huge advantage. So, I leaned hard into email marketing. I let everyone know what had happened, reassured them that I was still in business, and just kept going.

A few months later, I decided to create a second Instagram account, Emily Writes Well 2.0. But then…six months later, that account got deleted too.

You have your original handle back now, right?

By the time enough time had passed, my original Instagram handle became available again, so I grabbed it. But honestly, I think I’ve only posted maybe three times—I’m still not sure what I want to do with it.

The main reason I even wanted to have an Instagram again was because I do a lot of collaborations, and without an account, people couldn’t tag me in projects we worked on. I really missed that accessibility. I love being introduced to new audiences through my collaborations, especially when it’s with someone I’ve worked with before, because their audience often includes people I’d love to work with, too. So I was definitely missing out on that.

I still haven’t fully decided what to do. I’ve thought about just setting up one of those nine-grid layouts—where you post a set of static posts and leave it at that—while only showing up in Stories. But I haven’t committed to anything yet.

To be extra cautious, I created the new account using a completely new email—like, a brand-new Gmail that wasn’t tied to any of my business accounts—just in case I was somehow blacklisted. Honestly, I still don’t know.

Read more: Planning a Social Media Detox? How Shanna Skidmore is Marketing Her Business WITHOUT Chasing the Instagram Algorithm

You’ve been off Instagram for a while but still had your highest revenue year last year—while also traveling and homeschooling. What do you think made that possible without social media?

It really came down to the referral network I’ve built. Last year, over half of my clients were repeat clients—people I had worked with before.

Another 10–20% came from organic search through my website. And the rest? All referrals or people connected to my referral network.

So, I barely marketed my business at all last year—which, to be honest, isn’t a strategy I’d recommend! But even without active marketing, I still had my highest revenue year while doing so many other things.

That said, this year looks very different. I have a more intentional marketing strategy in place (outside of Instagram), so we’ll see how that shifts things. But for one year, at least, I made it work. I just don’t think it’s a long-term strategy.

For a new service-based business, like a copywriter, do you think it’s possible to succeed without social media, or what would you recommend based on your experience?

That’s such a great question. I was able to step away from Instagram after five years of intentional building—but I don’t think I could have started without it.

Almost all of my referral network originally came from Instagram. I built relationships, established authority, and earned trust there. While you can make meaningful connections outside of Instagram (one of my best referral clients came from an in-person networking event), Instagram was key for me in the early days.

If you're just starting out and don’t love Instagram, my advice is to stick with it long enough to build connections. Focus on community over metrics or going viral. And, at the same time, build your email list—because that gives you the freedom to eventually step away from social media if you want to.

Instagram is the best free marketing tool I’ve found for establishing a presence, networking, and finding opportunities. Many of my in-person connections actually started there. So while it is possible to grow without social media, I wouldn’t have been able to do it without laying that foundation first.

For business owners who’ve been at it for a while but feel over Instagram or TikTok—not looking to delete their account, but not wanting to put as much energy into it—what advice would you give them?

Just do it—step away. There’s so much freedom in not relying on social media.

If you're not being forced off the platform, you can be intentional about it. You don’t have to make a big announcement or explain yourself—just take a break. Try stepping away for a week each month and see how it feels.

One of the biggest lessons I’ve learned this past year is that nothing has to be permanent. You can experiment. If you step away and realize you miss it, you can always come back—no big deal. Sometimes we make these decisions feel bigger than they are, like they’re forever, but they’re not. You’re allowed to change your mind.

Read more: Creating 30 Days of Content in 5 Days: How to Get Out of the Feast or Famine Marketing Cycle You’re Stuck in with Amanda Warfield

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What inspired you to take a family gap year?

My husband and I used to live in Australia—our daughter was actually born while we were living in Sydney. But having a newborn 10,000 miles away from family was really tough, so we moved back to Nashville when she was 10 weeks old. We've been here for about six years now.

We actually tried to move back to Sydney through my husband’s job. We got really close—sold my car, started listing our house—but then his company implemented a global hiring freeze, and the whole plan fell apart.

Since a permanent move wasn’t possible, we started thinking: What if we just slow-traveled instead? Instead of settling in one place, we could spend a month or two in different locations and try out new places. Our daughter was six and starting first grade, which felt like the perfect time—she was still young, not tied down by school or friends yet.

The biggest challenge was my husband's job. Even though he was working remotely at the time, his company was shifting toward in-office work again. Plus, there were legal restrictions—he couldn’t just live in another country for months (at his current company).

When he finally decided, Hey, I can walk away from this job and see what else is possible, that changed everything. It opened up all kinds of new options for us.

How long were you gone for?

Yeah, so we started with six months on the road. We traveled for exactly six months, then came back home for the holidays to spend time with family. We've been here for about six weeks, but later this week, we’re heading out again for another six months—we have everything planned through June.

We started in Costa Rica, which was an easy transition since the time zones matched my work schedule. We stayed in a beachside condo with a pool—it was beautiful. But it was also more rustic than we expected. One surprising thing was how expensive it was—groceries actually cost more there than in Nashville! Restaurants were also around the same price or even more, which we hadn’t expected. And then there were the roads—sometimes they just turned into dirt paths or even went straight through a river. Definitely an adventure!

We spent two months there, then flew to Colombia, then on to London, where we met my parents for a road trip through the UK. After that, we spent five or six weeks on the Greek island of Naxos, followed by time in Valencia, Spain—where we experienced a massive flood. Being in a foreign country during a natural disaster was eye-opening, but thankfully, we were safe.

We ended with three weeks in Marrakech, Morocco, before heading back home.

Did you have to make any major shifts, like selling a home or selling cars and things like that in order to do this? 

Yes, we kept our house and found a long-term renter.

Our realtor, who also manages properties and is a close friend, handled everything for us. We had about six different families come look at the house before choosing the best fit. So far, everything has gone really smoothly—knock on wood!

Almost completely empty. We sold most of our furniture—some of it I was fine parting with, but I did love our couches! We also sold a few things to the renter, like our washer and dryer, since we didn’t want to deal with repairs or replacements. We also sold some outdoor furniture and bar stools, but most things went on Marketplace. My husband handled that, and honestly, selling everything was like a full-time job!

We also sold both of our cars. So we kept the house but sold the cars and furniture. And the biggest change—my husband quit his job. That was huge because his job provided our health insurance, and he had been with the company for 13 years. It felt really scary at first, but once he did it, we realized—we're fine. It was okay.

We have a small 8x10 storage unit where we kept things like our Christmas ornaments, some of my daughter's toys (including her Barbie Dream House), and my better cookware—just things that would be easy to move when we return.

What would you say was the biggest mindset shift or challenge in making it happen? 

So many emotions. It was a long process—we started planning about a year before we actually left. My husband and I knew about it early on, but we didn’t tell anyone until later in the process.

I think the biggest shift was realizing that we didn’t have to commit forever. Choosing to rent our house instead of selling it made everything feel so much less permanent. And we had done something similar before—when we moved to Sydney, we had only been married for 18 months, and we had just built a brand-new house. We actually built a house and planned a wedding at the same time—we closed on the house the week of our wedding, which was wild. It was our perfect little starter home, and then we sold everything and moved.

So, we had already been through the experience of selling, moving, and letting go of a home. But this time, I had to remind myself that home isn’t about the house—it’s about the three of us being together. That was a big mindset shift for me.

On paper, it kind of looked like I was pulling my daughter away from this great situation. She was thriving and had just gotten into a really competitive magnet school that you have to test into. It’s really hard to get in, and we knew that by leaving, she probably wouldn’t be able to go back. But since we weren’t planning on returning to the same community, it felt okay.

The hardest part was worrying about stability—wondering, Am I wrecking my kid? But we’ve been really intentional about checking in, both before we left and throughout our travels. We always ask, How’s everyone doing? How are we feeling? And we’ve kept the mindset that if, at any point, any one of us is unhappy, we can adjust. Nothing is permanent. We can always make changes.

Did you ever see yourself homeschooling before this gap year?

Yes! So, I was a teacher—that was my first job out of college. I didn’t originally go to school for teaching, but I did a non-traditional program to become a teacher and ended up teaching kindergarten and first grade.

So, going into homeschooling, I thought, I got this. I know how to structure a curriculum, set objectives—all of that. To be honest, that part isn’t too hard. Anyone can do it. But…I never actually wanted to homeschool. I have a very strong-willed child, and I liked that she went off to school and someone else handled that part for seven hours a day!

Turns out, homeschooling is so much harder and way more time-consuming than I expected.

The biggest mindset shift I’ve had to make is redefining what “school” looks like. I used to think of it as sitting down, working in a workbook, doing formal lessons. But now, I realize it’s so much broader than that.

For example, when we were in Valencia, we spent an entire day at the aquarium. My daughter is obsessed with sharks, so we explored the massive shark exhibit, and she read every plaque about them. We sat on a bench, identified different species, and she started teaching us facts she had just learned. It was this totally immersive experience.

And then, when we got home, my instinct was, Okay, now we need to sit down and do school. But then I caught myself—wait, no, that was school. That was four hours of real, hands-on learning.

Same thing when we were in Greece. In Naxos, there’s this 2,000-year-old arch from the Temple of Apollo right at the port. One day, we hiked up to it, learned about its history, and that sparked my daughter’s interest in Greek mythology. She started reading mythology books, and then we visited the archaeology museum.

So, I’ve had to shift my thinking—realizing that these immersive, hands-on experiences are school. In many ways, they’re even better than traditional lessons.

How much time do you spend homeschooling every day?

Yes! Homeschooling doesn’t take as much time as a regular school day. Legally, in Tennessee, you’re required to do four hours of instruction per day—but honestly, even in traditional schools, I don’t think kids spend a full four hours actually learning. There are so many transitions and other activities throughout the day.

I chose not to purchase a curriculum, so I do all the planning myself. If I had bought a curriculum and just followed it, it would take a lot less time. But part of the reason I went this route is because my daughter is pretty advanced—she’s in first grade but about to finish third-grade math. She loves math and reading, so I wanted to tailor her education to her level rather than following a set program.

A lot of my time early on went into having her take placement tests so I could figure out exactly where she was academically. That way, I’m not spending time teaching things she already knows. If I had been homeschooling her from kindergarten, I would have already known that, and following a structured curriculum might have been easier.

I also chose not to buy a curriculum because we’re traveling—I didn’t want to carry around a bunch of books. Plus, I wanted the flexibility to customize her learning since she’s at different levels in different subjects. In traditional school, teachers have to teach to the middle, which makes sense in that setting. But since we’re homeschooling, I figured we might as well take full advantage of the flexibility.

As for balancing homeschooling with my business, her dad handles all of her math lessons. We use Khan Academy, which is amazing—and completely free! Since I don’t have four extra hours on top of my work, having him take on that part has been really helpful, especially since I’ve been working quite a bit.

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I know every day is different when you're traveling, but can you share what a typical day looks like—balancing homeschooling, exploring, and work while being in different countries?

Yes! One interesting thing is that since we’ve spent a lot of time in Europe, the time zone difference—anywhere from six to eight hours ahead—has actually worked in our favor.

We start our days slowly. We wake up around 9 AM, no alarms—just whenever we naturally wake up. My daughter sleeps in because she doesn’t go to bed until midnight!

In some places, we’d go to the playground in the morning. But in Greece, we quickly realized that no one was at the playground until at least 8 or 9 PM. From 8 to 11 PM, it was packed!

It was really interesting! So in the mornings, we’d start with school—either ELA or math. Then we’d all have lunch together, which became our main meal of the day. Since I wasn’t working yet at that point, I’d cook a full meal around lunchtime.

After lunch, Charlotte would do her second block of school—whichever subject she hadn’t done earlier. Then, she and my husband would usually go out and do something together. In Greece, we were just eight minutes from the beach, so they’d often head there to play.

I’d start work around 3 PM, which was when people in the U.S. were starting to wake up. I’d take calls and work until about 11 PM, with a break for dinner. But dinner was usually something simple—like a salad, soup, or sandwich—basically what we would normally eat for lunch back home. On weekends, we’d go out, but for the most part, we cooked at home.

Since we stay in Airbnbs, we have full kitchens, and we live pretty normally. I think a big misconception is that traveling like this feels like a vacation, but it’s really just everyday life—just in different places.

For example, like I said in Greece, we’d head to the playground in the evenings. In Spain, Charlotte attended a forest school two days a week, which was really fun. My husband would take her in the mornings, and she’d spend the whole day outside, building things, exploring, and just being in nature—no matter the weather, for seven hours a day! That was nice because it gave me a full workday.

So, most days followed a rhythm—family time in the morning, a little outing, then I’d work in the evening while my husband and daughter hung out, played Mario Kart, and did normal things. Then we’d all head to bed around midnight!

What has your husband’s work been like since y'all started traveling? 

He’s doing a couple of things. He actually started his own Google Ads/PPC marketing business, so he has a handful of clients there. In the beginning, he kept it pretty small, but as we move forward, he’s planning to put a lot more time into it.

He’s also been working behind the scenes in my business, which has been really helpful. You mentioned earlier about being a service provider without passive income—that’s something I’m trying to change, and he’s been setting up systems to help with that.

On top of that, he handles a lot of the household stuff—all the grocery shopping, daily errands, and most of Charlotte’s care when I’m working. So, in a way, he’s kind of like a stay-at-home dad, which he’s really enjoyed. It’s been fun for them to build a new bond.

I stayed home with Charlotte until she was in pre-K, so we had that time together. Now, it’s special for her and Donnie to have that same kind of connection.

What would you say has been the most rewarding part of taking a family gap year? 

The best part is seeing the learning process happen in real time. Young kids are like little sponges, and it’s amazing to watch what Charlotte picks up.

We’ll do an activity together, and later, when we talk about it, I love seeing what stood out to her—what she noticed, what she remembers. We also keep a family travel journal, and hearing her perspective on our experiences is just so special. She’s learned so much, and it’s incredible to actually see that growth happening.

We always joke that we’re making too many core memories—we can’t possibly hold onto them all! But honestly, this whole experience has been unbelievable, and I’m so grateful for it.

And then, of course, there’s her sense of humor—which has really sharpened while we’ve been traveling. My husband and I are both pretty sarcastic, and he’s hilarious. (I think I’m funny, too!) So watching her humor develop has been absolutely hilarious.

For anyone listening who’s thinking, I’d love to travel with my family while running a business, what advice would you give them—maybe something you wish you had known when you first started your family gap year?

I think it’s a lot more accessible than it might seem. You can do both—travel with your family and run a business.

There have been days where I’ve felt like I was on vacation with my family and worked a full day. It’s totally possible. Before, when I went on vacation, I wouldn’t even bring my laptop—I treated it as a full break. But shifting my mindset to see this as just everyday life made a big difference.

Even if you can’t do long-term travel, taking just a month—especially in the summer—can be so special. Being in a new place changes your perspective. We’ve also noticed that we’re a lot nicer to each other while traveling because we rely on each other more!

From a business perspective, it’s absolutely doable. I run a fully service-based business—I make all of my money working directly with clients—and it’s still been way more flexible than I expected. You can have both the travel adventure and your work. We’ve made it work!

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Let’s shift to your business and what it’s been like working on the go. For those who don’t know, can you share exactly what you do? I know what you do, but walk us through what a typical work session looks like for you.

So, I’m a writer—I write all kinds of things for my clients.

This past year, while I was in Costa Rica, I actually ghostwrote a book for a client, which was totally new for me. I had never done it before, but it ended up being the most magical project. The book is called Identity Marketing, and it just came out this week—so you can check it out if you want! That process involved sitting on the balcony, writing, while my client and I had calls where she’d download all her thoughts, give me notes, and then I’d shape them into a book. We went back and forth, refining everything—it was very collaborative.

But typically, my work looks more like writing emails, websites, and sales pages. That usually starts with a 45-minute to 90-minute call with a client (especially if they’re new) to go over their project, brand voice, and all the details. Then, once I have that, I dive deep into writing.

I focus on one project at a time, so if I’m writing a website, that might take more than a day. But if it’s a sales page or an email campaign, that’s usually my main focus for the day.

Are you still offering mostly VIP days and half-VIP days?

Yeah, I kept the same pricing model because it worked really well—it’s a flat rate, and it makes sense. But I don’t actually do everything in one day anymore because it’s just not feasible with how my life works now.

Instead, I set a deadline, usually about a week. Realistically, I’m still doing most of the work in a single day, but I need a little more flexibility. When Charlotte was in school for seven hours, I could easily knock everything out in one focused session. Now, my work time is more broken up, so I’ve adjusted.

I still call it the same thing, but now it’s more project deadline-based rather than a strict one-day turnaround.

Read more: How To Add A 4-Figure Virtual VIP Day To Your Service Business With Jordan Gill From Systems Saved Me

How does that structurally work for you in traveling and even from a marketing perspective with VIP days? 

Yeah, I’d say one of the biggest challenges is scheduling calls.

If I’ve worked with someone before, we try to communicate asynchronously—through Voxer or Loom—because it’s just easier. But when calls are necessary, I work with clients who have some flexibility.

Now, as we move into Australia, Malaysia, and Southeast Asia, I honestly don’t know how scheduling will work with those time zones—I haven’t figured that part out yet!

Another challenge has been setting realistic boundaries. I love a fast turnaround—if you’ve worked with me, you know I usually deliver within a couple of days. But I had to lengthen my timelines because life while traveling is less predictable.

Before, my kid went to school for seven hours a day, and my schedule was more structured. Now, things are more spontaneous, plus we have travel days sprinkled in. I have to factor in things like, Oh, I’m flying on Thursday, so I won’t actually be working that day.

I’ve learned that as long as I set proper expectations with clients, they’re totally fine with it. The issue comes when I overpromise—saying, Oh yeah, I’ll have this to you tomorrow, and then it turns into Friday…then Monday. That starts to feel flaky, which I hate.

So, my advice for anyone doing this: Give yourself time to figure it out and be upfront and clear with clients. When I bring on new clients, I let them know, Hey, here’s my situation. Some people need more structure and stability, and that’s totally fine—it doesn’t hurt my feelings at all. But clear communication from the start makes all the difference!

Do you feel like you are using your calendar a lot?

It’s wild! I use Google Calendar, which lets you set two time zones. So I keep Central Time as one and then change the second time zone to wherever I am. That helps me track my available windows—otherwise, I completely lose track of what time it is for my clients.

I’ve also had to get really strict with my calendar. Before, I was super flexible and would just go with the flow, but now I block out large chunks of time to prevent over-scheduling.

Since I offer one-on-one 90-minute sessions, people book directly using a scheduling link. So I have to make sure I’ve blocked off times where I don’t want calls sneaking in.

Right now, my entire calendar is basically a blackout zone until I get to Sydney and figure out how to make it work in that time zone.

Another thing I’m working on is only taking calls on two days per week instead of spreading them out across all my workdays. I’ve had days where I’m doing a one-on-one session at 10 PM, which runs until 11:30 PM. Even though I sleep in, I’m still not at my best that late at night.

So now, I’m trying to batch all my calls into one or two days. That way, I can plan ahead—maybe have some afternoon coffee and power through—but I’m not draining myself by doing late-night calls every day.

This whole experience has forced me to finally implement so many best practices I knew about but never actually had to follow.

I’ve had to streamline everything—there’s so much time I used to waste on little things that I just can’t afford to waste anymore. It’s made me a much more efficient business owner, which has been a huge benefit.

Honestly, if you took just a month to work while traveling—even if it wasn’t internationally, just somewhere different with your family—you’d probably find yourself becoming a better business owner. When your time is limited, you have no choice but to focus on what actually moves the needle.

Read more: The One-Day Workweek: Building a Multiple 6-Figure/Year Business as a Stay-at-Home Mom with Courtney Lazar from SystemsUp

You mentioned that there were things you used to waste time on but can’t anymore. Can you share some of those? What were the biggest time-wasters, or what are you doing more efficiently now?

Yeah, a big one was bouncing around between tasks.

I have retainer clients where I do the same work for them every month, and I used to think I was being efficient by squeezing tasks into little breaks. Like, Oh, I have 15 minutes—I'll write one email for this client now and come back to the rest later. But that actually made things take longer because I was constantly stopping and restarting.

Now, I focus on batching my work. If I sit down and write all four emails for that client at once, I can finish in two-thirds of the time it used to take.

Another big time-waster? Social media. I used to try to write blog posts and keep up with online groups, but I’ve cut all of that. I left some networking groups I was in because I just didn’t have the time to show up consistently.

Now, my business is very lean—there’s no extra fluff.

I also barely scroll on social media anymore. And I haven’t done a face-to-camera story on my new Instagram account yet—I went so long without doing them that now it feels weird! But honestly? It’s just not a priority right now, so I don’t touch any of it.

When you were making your business more lean, as you said, did you do journaling or writing out anything to help you figure out what needs to be cut or did it just happen naturally?

I’d love to say I had this really thoughtful, strategic process—but honestly, no.

A lot of these changes happened simply because I had to make them. I put myself in a situation where I didn’t have the luxury of avoiding things I had been meaning to do for years. I’ve been in this space for a while, I love personal and professional development, and I’ve had all these ideas like, Oh, that’d be nice to do. But because I didn’t have to do them, I never actually did.

So, in many ways, I was forced into being more efficient—and it was messy.

Some things I deprioritized at first, and now I’m starting to bring them back. Right now, I’m mapping out what it looks like to put more time into marketing—figuring out how that will shift my schedule.

I used to have dedicated time in my calendar for my own projects, but that completely disappeared while traveling. Now, I’m experimenting with rebuilding that structure, playing around with my calendar, and seeing where I can fit things back in.

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Do you have any final advice for listeners feeling inspired by this conversation (whether it’s homeschooling, traveling abroad, or running a business without Instagram)?

The biggest lesson I’ve learned—and I think it’s worth sharing—is that this is your life and your business.

So many of us don’t make the changes we truly want—whether it’s quitting Instagram, shifting how we work, adding passive income, or doing more in-person events. And why? Because it feels hard, it’s a little scary, and we worry about meeting other people’s expectations.

For me, I’ve realized that plenty of people disapprove of my choices, and plenty of people judge me for them. And honestly? I don’t care. As long as I’ve thought things through and know I’m doing what’s best for me, my family, and my business, that’s all that matters.

I know some people assume I shut down my business just because I’m not on Instagram. A friend even told me she kept hearing, Oh, did she close her business? What happened to her? And sure, I don’t love that people think I disappeared. But life goes on, and business goes on.

On paper, traveling full-time might look a little crazy, but it’s actually been really intentional. We have spreadsheets, bank accounts, safety nets—this wasn’t a reckless leap.

So my advice? Do what feels right. And remember—nothing is permanent.

When we started this, we said, If after six months this is terrible, we can come back. We could rent an Airbnb in our same town, stay with family—there were options. And the same applies to your business.

If you want to make a change, just try it—because I’ve found that, on the whole, this has been much easier than I expected.

Connect with Emily Conley of Emily Writes Well 

Head to Emily Writes Well to connect with Emily! You can also follow her on Instagram @emilywriteswell and @slowdowntravelmore

You can also hear a previous episode with Emily on the Breakthrough Brand Podcast here: How to Write Emails That *Actually* Get Opens, Clicks, and Replies With Emily Conley

Emily Conley talks about taking a family gap year to work, travel, and homeschool
Emily Conley talks about taking a family gap year to work, travel, and homeschool

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using CHM for our healthcare for 4+ years now, and we couldn’t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises CHM will be there to take care of you and share 100% of your eligible bills. Learn more here!

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The post Taking a Family Gap Year As An Entrepreneur: Homeschooling, Traveling Abroad, and Ditching Instagram (While Growing Your Business) with Emily Conley appeared first on Elizabeth McCravy.

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The Surprising Secret to Avoid Burnout & Grow Your Business: How You Can Prioritize Your Health in Life’s Busiest Seasons https://elizabethmccravy.com/prioritize-your-health/ https://elizabethmccravy.com/prioritize-your-health/#respond Tue, 28 Jan 2025 06:00:00 +0000 https://elizabethmccravy.com/?p=8091 Are you struggling to prioritize your health as a busy business owner (and mom)? In this interview, Shaela Daugherty shares how we can make micro changes in our health and fitness that make a big difference over time.

The post The Surprising Secret to Avoid Burnout & Grow Your Business: How You Can Prioritize Your Health in Life’s Busiest Seasons appeared first on Elizabeth McCravy.

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Reading Time: 18 minutes

In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat.

Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who believes that every woman can build a healthy, fit lifestyle—no matter what season of life they’re in.

In this episode, we discuss why the busiest time in your life is actually the best time to prioritize your health. She shares simple, practical ways to focus on wellness without overwhelming your schedule or mental energy. We cover topics like hitting protein goals, incorporating rhythms for health and fitness as a busy mom, and even reframing the idea of our bodies as temples through scripture.

I absolutely loved this conversation. After recording, I told Shaela how motivated I felt—I immediately got up, ate some protein, and went for a walk! I hope this conversation leaves you feeling just as inspired. And if you’re listening in early February, right after those ambitious New Year’s resolutions may have started to fizzle, consider this your reset. Let’s dive in!

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 303!

Who is Shaela Daugherty?

Shaela is the host of Simple Fitness Habits Podcast. She is a Certified Personal Trainer & Nutrition Coach who believes that every woman can build a healthy and fit lifestyle no matter what season of life they are in. 

Over the past 10 years, Shaela has had the privilege and joy of helping work from home and stay at home moms find rhythms in their health and fitness journeys and make working out work for them. She truly believes the busiest time in your life, like building a business and raising children, is the best time of your life to get healthy and fit, and she built The Stronger Collective Fitness App to help women do that. 

She lives with her husband, a Middle School Pastor, three (biasedly) beautiful children, and a sweet border collie named Norman in Florida.

Shaela shares why you need to prioritize your health even when you're really busy

What are some signs that listeners could be in a health-related burnout?

Burnout can sneak up on us—it’s gradual. One day, we’re just a little more tired than usual and think, Maybe I should take a nap today. Another day, we’re struggling to focus on work during the “nap time hustle” and wondering, Did I have too much caffeine? What is going on with my brain? Or maybe we catch ourselves snapping at a loved one.

On the professional side, burnout can look like working harder but not smarter—feeling stuck, like you’re spinning your wheels. A phrase I keep hearing in the business world is throwing spaghetti at the wall—that feeling of trying everything but never making real progress. But burnout doesn’t just affect business growth—it seeps into our relationships and our ability to enjoy the life we’re working so hard to build.

There are some very real physical signs of burnout. Chronic fatigue, trouble sleeping—even when there’s no big deadline—and then realizing a month later, you’re still not sleeping well. Frequent illness, catching every bug from your kids or getting sick out of nowhere. Unexplained aches and pains.

Mentally, burnout can show up as brain fog, difficulty focusing, irritability, and a lack of motivation—not just for work, but even for basic self-care.

Professionally, it can look like procrastination, overscheduling, or that hamster-wheel cycle of If I just finish everything on my to-do list, I’ll be fine. But what usually happens? We get about 70% of the way there, then hit a wall, overwhelmed and exhausted, realizing we need to take a step back.

And personally—this one is big—I’ve been there myself, and I’ve seen it with my clients. Burnout can make you feel emotionally unavailable for your family. As a mom entrepreneur, you start your business to be present with your family, but then you find yourself constantly impatient, skipping meals, working nights, and neglecting movement. You’re there physically but missing out emotionally.

The signs can be small—like poor sleep—or much bigger, like completely losing joy in your daily life. And while we often blame burnout on our business, more often than not, it’s rooted in our health and how we’re taking care of our bodies.

Read more: If Being a Mom and a Business Owner Feels Really Hard, Listen to This with Joy Michelle 

Do you think there are any warning signs that we can watch for before we get to a place where we are completely burned out?

If you're skipping meals, staying up late, and then waking up early—especially if it's happening consistently—that's a big red flag. Another key sign is feeling resentful. And I think it’s important to be really honest with ourselves here, because none of us want to feel resentment as moms, business owners, or wives. But ask yourself:

  • Do I feel like my responsibilities as a mom are taking away from my business?
  • Do I feel like my business is taking away from my role as a mother or wife?

These feelings are often the first subtle signs of burnout—both physically and mentally. Another big one is losing your sense of joy and purpose in your work.

For me personally, I can tell when I’ve neglected my prayer time or Bible study. I always say that God is the CEO of my business. At the end of the day, I want Him to lead, but if I’m not intentionally meeting with Him—both personally and professionally—I find myself in this cycle of overworking. I feel like I have to keep pushing forward, constantly doing more, because I’m not relying on the Lord.

So if you feel like you're stuck in that cycle spiritually, that’s another red flag. It’s a moment to pause, bring it to the Lord, and figure out what’s really going on.

You share about the importance of small workouts and the power of 15 minutes. Can you give some examples of small but powerful habits?

Yeah, absolutely! Like you said, I’m a huge fan of small but powerful changes. When I first read Tiny Habits by BJ Fogg, it just clicked—this concept makes so much sense for health and fitness. I think there’s even a version of the book focused on weight loss.

About 70% of what I talk about on my podcast and with my clients comes down to making smart, small choices. Tiny, intentional habits can create a huge impact over time.

Some of my go-to habits that I share with my clients include:

  1. Eating 100+ grams of protein per day – This starts with a mindset shift. Once you focus on it, it becomes easier to build into your routine.
  2. Drinking water with electrolytes – Most women are depleted in minerals because we’re constantly on the go. Adding electrolytes can make a big difference.
  3. Micro workouts – I love that you’re doing 15-minute workouts! In The Stronger Collective (the workout app I own), we have an entire program called Micro Workouts, and it’s the most popular one. These workouts range from just one minute (yes, one minute is enough when done intentionally!) to 15 minutes. The goal is to build the habit of moving your body—even if it’s just one minute at a time.
  4. Walking – Simply walking between meetings or errands can add up significantly over time.

These are four super simple habits that don’t require much effort or planning. Aside from maybe buying electrolytes, there’s nothing extra you need to do—just small tweaks like doubling up on protein at dinner. These little shifts can make a big difference!

What are your favorite protein sources to hit that 100g?

Yes! I love meat—so if you're vegan, I apologize in advance—but we’re really big on doubling our protein at dinner. Whenever we cook meals, we automatically double the meat. If a recipe calls for one pound, I use two, keeping everything else the same (except for maybe increasing the spices). For example, if we're making tacos, we just double the meat.

Some of my go-to protein sources are chicken, lean beef—really any type of quality meat.

For quick, grab-and-go protein, I’m a big fan of eggs. I know not everyone is, but they’re such an easy option. Fun fact: two eggs contain 14 grams of protein. But if you add just 1/4 cup of egg whites, you bump that up to 24 grams—a simple way to boost your protein intake first thing in the morning!

And then there’s yogurt—specifically high-protein Greek yogurt—which is a great option. Collagen, protein powders, and turkey are also excellent sources.

We do eat lunch meat, though I know some people avoid it. We try to find nitrate-free options to keep it as healthy as possible for both us and our kids. Of course, if you're pregnant, you have to be more mindful of lunch meat, but for everyday convenience, it works well.

One of my absolute favorites for quick meals is frozen, pre-cooked chicken—I always grab it from Target. It’s already cut up, so you just take out what you need, toss it on the stove, and in five minutes, lunch is ready!

Do you have an electrolyte brand you recommend?

Yeah! I love LMNT—it’s my favorite electrolyte brand. Spoiler alert: It actually made my list of Five Health & Fitness Must-Haves for Working Moms!

What sets LMNT apart is that their electrolyte formula is scientifically different from most others. They include magnesium, which many electrolyte blends lack, and I really appreciate that from a mineral and overall health perspective.

I personally use it before my workouts because it helps recharge me. While many people rely on a pre-workout supplement, I skip that and just use electrolytes instead—and it makes a huge difference!

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You share that the busiest times of our lives are often the best times to get in shape. Why do you feel that way?

This is my favorite question! If you’ve heard me speak before, you’ve probably heard me say this a lot—I truly believe that the busiest season of your life is the best season to prioritize your health. And it’s not just something I’ve experienced personally—I’ve walked countless women through this process and seen the transformation happen.

As business owners, it’s so easy to fall into a place of apathy when it comes to our health. We tell ourselves, I could lose 10 pounds… I could get stronger… I could work out more… but I don’t necessarily need to right now. Or we think, My kids need me more or I’m homeschooling, so that’s my priority right now. Maybe we’re juggling work, ministry, church, and all the other responsibilities that come with our season of life.

So I get why it sounds counterintuitive when I say this is actually the best time to focus on your health. But when we’re intentional—even in small ways—those small wins feel huge. They boost our confidence and help us build rhythms that work within the busy and the messy, rather than waiting for some imaginary “perfect” season to start prioritizing ourselves.

One thing I’ve noticed in the health and fitness world is that it teaches us how to pause—but not how to sustain a healthy lifestyle in the middle of life’s chaos. 

We’re constantly told to go all in and do things like:

  • Meal prep everything
  • Work out 4–5 times a week
  • Eat 120 grams of protein daily
  • Get your electrolytes in
  • Walk 10,000 steps
  • Take all the supplements

It’s a lot. And when life inevitably gets busy—whether it’s a sick kid, a work deadline, or another responsibility—we feel like we have to press pause. And here’s the thing: it’s not a bad thing to want to give our best effort. As moms, as business owners, as wives, we naturally want to show up fully. That’s a gift from the Lord. 

But when we adopt the mindset of If I can’t do it all perfectly, I shouldn’t do it at all, that’s when we get stuck. That’s when we’ve unknowingly built a habit of pausing instead of learning how to adjust and keep moving forward.

The reality is, life is always going to be busy. It doesn’t slow down—it just changes. If you have little ones, it’s a physically demanding stage. When they get older, the demands shift to school schedules, extracurricular activities, and emotional support. There’s always something.

That’s why building small, sustainable habits is so powerful. When we give ourselves grace and accept that just focusing on one thing—like hitting 100 grams of protein a day—is enough, it builds confidence. And that confidence is what so many of us are missing—not because we aren’t capable, but because we’ve only ever been taught the all-or-nothing approach.

But what if we flipped that? What if we said, Right now, this is where the Lord has me, and He’s called me to be present in all these areas. Taking care of my body is part of that calling. And if that means starting with just one small habit, that’s okay.

That shift in mindset is everything. It’s what helps us actually sustain a healthy lifestyle long-term. And when we do that, we’re not just taking care of ourselves—we’re becoming the business owners who don’t burn out. We’re the ones who don’t quit. We’re the ones who don’t feel like we’re running on empty all the time.

When we embrace this, we’re changing the game—not just for our businesses, but for our personal lives, our families, our faith, and our future. We’re learning how to build resilience, adapt, and thrive in every season—without the pressure of having to do all the things at once.

Read more: Daily Business Routines & Habits That Help Me Manage My Business Well as a Busy Mom

I know you’ve also talked about how our health can be the “ceiling” of our business. Can you explain what you mean by that?

Yeah, so there are a lot of analogies we could use for our businesses, but if we think of our health as the foundation of a building, it makes a lot of sense. In the Bible, it talks about the man who built his house upon the rock.

When we build our house on a solid foundation, it stands strong. But if it's built on sand—something unstable—everything above it suffers. The same applies to our health.

For entrepreneurs and working moms, whether at home or outside the home, poor health can limit how much energy and focus we bring into our businesses. On the other hand, when we’re physically strong and well, we’re more creative, we’re more resilient, and we can show up consistently—and not just for everything, but for the small things that truly matter.

It’s about building a strong base for both business and life so that we can flourish personally and professionally.

But it’s really easy to slip into the mindset of:
"Once I build my six- or seven-figure business, then I’ll focus on my health."

And I think back to when Jenna Kutcher shared her story about this. She kept putting off her health, thinking she’d work on it later. She had a lot of health issues, and it wasn’t until she reached a certain point in her business that she finally decided to prioritize her health. And looking back, she wished she had done it sooner because it would have impacted her business in so many ways.

When we are healthy in our bodies, it has a huge impact on our business.

  • Our energy levels directly affect our productivity.
  • Poor health can limit focus, endurance, and creativity—not just in work, but in life.
  • Having a strong, healthy foundation creates a ripple effect—leading to better decisions, stronger relationships, and more sustainable growth.

So often, we’re chasing after the next certification, business degree, or coaching program, thinking we need a higher ceiling for our business. But what we’re not doing is looking inward at our own bodies and asking:

"What does my body need in order to actually increase my capacity? What do I need to do to have the energy, focus, and endurance for my family, my business, and my life?"

Because when we start there—when we focus on building that strong foundation—we don’t just improve our health. We create the ability to show up fully, to grow sustainably, and to thrive in every area of life.

How can listeners identify rhythms for the health and fitness journeys in their own life? 

Yeah, so I would say the first step is acknowledging your current season of life and understanding that your health doesn’t have to look like someone else’s. And we know that—we know comparison is a problem—but typically, when we start focusing on health and fitness, we’re already thinking about where we want to be rather than where we are right now.

And I think a lot of us have a hard time actually acknowledging where we are or even admitting how physically yucky we feel. It can be really hard to say out loud, Wow, yeah, I feel yucky, and I need to make a change—whether that’s to yourself, your spouse, or a close friend. It can feel like a failure if we’re not doing everything really well.

So acknowledging it is really the first step in figuring out those rhythms. And it’s actually a four-step process that I work through with my clients.

There’s something I use called Rhythm Dials, and I’ll explain how that works, but the first step is:

1. Acknowledge

Ask yourself:

  • What does my day-to-day actually look like?
  • Where am I right now?
  • If I’m a time blocker, what pocket of time do I have?
  • Is it 10 minutes a day? Five minutes?
  • Where am I mentally? Spiritually? Stress-wise? Sleep-wise?

2. Commit

Now that we’ve acknowledged where we are, we commit to just one area and one small thing at a time—whether that’s movement, nutrition, sleep, or stress.

3. Rhythm Dials

This is where Rhythm Dials come in. The way I explain it to my clients is to imagine a big circle with a scale from 1 to 10:

  • 1 is the very least you could do every single day for your health and fitness—your minimum.
  • 10 is the ideal, if everything were perfect—if you had no kids in the house, were making six or seven figures, had a personal chef, and could do all the things. But nobody really lives at a 10, and we’re not meant to. It’s just there as a reference for what’s possible.

Let’s take movement as an example:

  • A 1 might be simply taking a 10-minute walk daily or every other day—something small and manageable.
  • A 2 might be increasing that to 15 minutes per day.
  • A 3 could be adding in two strength-training workouts per week along with walks.
  • As we move up the dial, we eventually reach a place where we want to be—maybe four to five workouts a week, hitting 10,000 steps, and doing activities like hiking.

There are two ways clients can use this:

  1. As a stepping stone—starting at 1 (the minimum) and slowly working up when it feels right.
  2. As a way to adjust during busy seasons—For example, if someone normally operates at a 4 or 5, but they have a really busy week, instead of quitting, they dial it back down to a 2—maybe just 15-minute walks instead of full workouts.

This gives them a visual representation of how their health and fitness can ebb and flow through seasons.

I have a different perspective from many people out there—I don’t believe we need balance in our health and fitness. Because if we had perfect balance, then who’s really in control? Are we creating that balance, or is the Lord guiding our steps?

Instead, I believe in rhythms—we go through different seasons of life. So rather than striving for balance, we learn how to adjust and adapt—dialing things up when life is good and everything is in place, and dialing things down when life gets chaotic, while still moving forward in some way.

4. Tweak and Maintain

This way, we’re not pressing pause—we’re not saying, Nope, I can’t do it, so I’m just not going to try. Instead, we’re saying, Okay, this week, a 10-minute walk is enough, and that’s great.

So here are the four steps again:

  1. Acknowledge – Identify where you are.
  2. Commit – Pick one area to focus on.
  3. Rhythm Dials – Adjust based on your season of life.
  4. Tweak & Maintain – Find ways to build small habits into your day.

For example, if you already make coffee every morning, drink 8 ounces of water while it brews—that’s habit stacking.

For nutrition, their 1 on the dial might be taking daily supplements, while a 4 might be hitting 100 grams of protein every day.

So if they’re having a busy week and cooking high-protein meals feels overwhelming, they can dial it down—just take the supplements and keep moving forward.

We work through this process for movement, nutrition, sleep, and stress, so that no matter what season someone is in, they can still see:

  • I’m moving toward my goals.
  • I’m maintaining a healthy lifestyle.
  • I’m not stopping—I’m just adjusting.

This approach is especially important for my clients, who are all business owners in some capacity—because it helps them stay on track without feeling like they have to do everything perfectly or give up entirely.

Read more: 6 Habits That Have Transformed My Business

Shaela shares why we need to prioritize your health as a business owner

How can women stop viewing self-care as selfish?

So the very first thing I talk about is shifting your health and fitness from a have to into a get to.

A lot of us have negative associations with health and fitness because we’ve gone all in before—we’ve tried to do everything—and it became overwhelming. Even in my recent market research, one of the most common things I heard from women was:

"I know what to do… I just don’t want to have to do it all again."

Because just thinking about it makes them tired. They don’t want to deal with the fuss; they just want to get to the results. And that’s so reflective of our culture right now—we see the same thing in business.

We think, How can I just skip to the good part? How can I reach success in my business without having to go through all the hard things in between?

And that’s why the mindset shift is so important. How can we take health and fitness from something that feels like a burden into something we get to do? How can we create positive associations with working out and healthy eating that feel simple and doable?

It’s about easy wins—those small dopamine hits, like:

  • Ooh, I ate extra protein today—win!
  • I drank my water before coffee—win!

But so often, we feel guilty for prioritizing ourselves. Or we don’t even want to mess with it because we don’t want to feel like a failure—we don’t want to try to do all the things only to end up with no results.

The reality is: Caring for our bodies isn’t selfish. And it doesn’t have to be overwhelming.

When we take care of our bodies, we’re better equipped to pour into our families, our clients, and our calling. Think about the simple analogy of an airplane: when there’s turbulence and the oxygen masks drop, they tell you to put your own mask on first. Because you can’t help anyone else if you’re incapacitated.

It’s the same in business and in our homes. We have to take the time—even though it may feel like a sacrifice—to care for ourselves. Because that sacrifice is a good thing. At the end of the day, what carries us through all the things we’re called to do? Our body.

And I just want to make this point real quick, Elizabeth—because I think this is so important, especially in Christian culture. For years—decades, even—we’ve heard the phrase “steward your body.” But when we look at scripture, it talks about stewarding our time, talents, and treasures.

Your body isn’t outside of you—it’s not a separate thing you manage like time or finances. Your body is you. We often reference 1 Corinthians 6:19—"Your body is a temple of the Holy Spirit." But when we think of stewarding our body, we unintentionally create a mindset that our body is something external—something we just take care of rather than something that is part of us.

But the reality is—we are embodied beings. God created us as a body and soul together. Our spirit lives inside this body that He designed for us to use in our calling. So when we say, I get to take care of my body, we’re not just talking about an obligation—it’s who we are.

The Holy Spirit gave us this body so that we can live with purpose—in our homes, with our kids, in our businesses, in ministry, in our marriages, and in our communities.

So yes, we might sometimes feel guilty prioritizing our health. But when we shift our mindset in two ways:

  1. Recognizing that our body isn’t separate from us—we’re not just stewarding it, it is us.
  2. Creating positive associations—from “I have to” → “I get to.”

Then health and fitness becomes something joyful. And at that point, it can even become an act of worship—because we are treating our body well so that we can live out the calling God has for us.

And I know every woman listening—including you, Elizabeth—feels that sense of calling in her life. We all feel purpose in what we’re doing. And I firmly believe we should live that out.

But if we’re not giving our bodies the attention they need, then one day, we’re physically not going to be able to live out that calling.

That’s what we want to avoid now—while we’re in the crazy, busy, messy seasons—so that we can create a sustainable lifestyle that allows us to continue being who God has called us to be.

Rapid Fire Questions with Shaela Daughtery

What are some common misconceptions about fitness and wellness that you think hold women back?

I think the first big misconception is:

  1. I have to do all the things.
  2. I have to spend an hour at the gym every day.
  3. I have to do cardio all the time.

So, that’s probably three right there!

And if you’re listening—please stop doing only cardio! I love cardio. We need it. But if that’s all you’re doing, it’s not helpful long-term. You need strength training, too. Lift some weights! That’s how I would combat that misconception.

Another one is the idea that fitness is expensive or that I can’t do it at home. Some people feel like they need to go to a class, or they need a gym community. But then that becomes a time commitment. And financially, it could be $149 or even $249 a month—which isn’t always realistic.

But the truth is, you can do it at home. It’s a priority and motivation thing. If you focus on small steps—like we talked about with the Rhythm Dials—you can make progress at home until you reach a place where you can afford a gym or find a community that truly supports your goals.

And lastly, we already talked about this one, but the misconception that prioritizing your health is selfish—that comes up a lot.

What's one practical strategy a busy woman listening could use today to improve her energy and avoid burnout? 

You have to figure out what works for you.

Like I mentioned earlier, some great starting points are:
✔ Increasing your protein—aiming for 100 grams a day
✔ Drinking water—half your body weight in ounces, plus adding electrolytes
✔ Walking more—getting in extra steps
✔ Progressive overload in strength training

Progressive overload means that when you do your workouts, you repeat the same exercises week after week—but each time, you either increase the weight or increase the reps.

Even with short 10-minute or 15-minute micro workouts, you can build lean muscle if you stay consistent and progressively challenge your body. Ideally, you stick with the same exercises for at least four weeks before switching things up.

So, whether it’s hitting 100g of protein, drinking more water, getting extra steps, or progressively overloading your workouts—just pick one and focus on it today.

For example, if you have time to go for a walk with your kids, boom—that’s a win. Just take the walk!

For us, it’s a daily habit now. My kids expect it. Every time my son wakes up from his first nap and his second nap, we go for a walk. It’s just what we do.

And once that habit is in place, I can ask myself, Okay, when can I fit my strength training in?

One thing I didn’t mention earlier—a big misconception about workouts—is that we think we have to do them before the kids wake up or when they’re not around.

And yeah, if you work out while they’re awake, it will take longer—but letting them see you do it is important.

With my oldest, I started setting this example when he was a baby. Once a week, I would work out in front of him and train him to understand:

"Mommy is doing my workout right now. I can’t play."

I would redirect, redirect, redirect—and now, with my third baby, it’s just part of our life.

So every Wednesday, I still work out in the garage with all three kids awake. They see me. They can play outside. They can even join in. And you know what?

My 30-minute workout only takes about 35 minutes now—depending on the baby!

It’s all about training, consistency, and intentionality.

This process took five years for me, and that’s okay. It doesn’t have to happen overnight. My oldest figured it out faster, but the key was staying consistent in the little things over and over again.

And that’s what makes all the difference.

Read more: Try These 5 Strategies to Get More Done with Your Limited Time in the 1st Year of Motherhood and Business

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Connect with Shaela Daughtery

I have a freebie called Five Health and Fitness Must-Haves for Working Moms.

It’s basically a shortcut guide—my top five easy health and fitness tips that make a big impact. If you’re looking for one simple thing to start with, this guide will help you pick it.

You can find me on Instagram at @SDFitWell, but I’m most active through my podcast, Simple Fitness Habits.

That’s where my community is, and I always tell people—I am probably the most personal trainer out there! If you have questions, please DM me on Instagram or email me. I love answering them and do my best to respond as quickly as I can—with three kids, of course!

Thank you so much for having me on the podcast, this was so fun!

surprising secret to avoiding burnout - prioritizing your health
interview with Shaela Daugherty about prioritizing your health

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using CHM for our healthcare for 4+ years now, and we couldn’t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises CHM will be there to take care of you and share 100% of your eligible bills. Learn more here!

Thanks to our podcast sponsor, BDOW!. You can supercharge your email list growth with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code "ELIZABETH" for a limited time! Click here to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster!

The post The Surprising Secret to Avoid Burnout & Grow Your Business: How You Can Prioritize Your Health in Life’s Busiest Seasons appeared first on Elizabeth McCravy.

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Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) https://elizabethmccravy.com/running-your-business-during-the-early-days-of-motherhood/ https://elizabethmccravy.com/running-your-business-during-the-early-days-of-motherhood/#respond Tue, 05 Nov 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7995 Running your business during the early days of motherhood can be hard! It can literally feel like whiplash going back and forth during mom mode and business mode, and in this interview, Rebecca shares tips for new moms trying to do it all (without feeling alone and overwhelmed).

The post Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) appeared first on Elizabeth McCravy.

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Reading Time: 10 minutes

Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you. It can be a lot of balance running your business during the early days of motherhood. Rebecca shares some fundamental reminders about business productivity and motherhood that we often hear, but we don't actually implement. And so this is your encouragement to really do and implement the things we're talking about here today, because I do believe you'll see big results in your life and business when you do.

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 292!

Who is Rebecca Schor?

Rebecca Schor is a wife, boy Mama, and a passionate photographer turned business coach for Mamas.

When Rebecca became a Mama in 2022, she realized just how HARD it was to try to manage ALL of the things as a Mama and entrepreneur.  Determined not to sacrifice precious time with her newborn son (and learning a lot of hard lessons along the way), she learned how to simplify her business, slashing work hours while boosting profitability. This resulted in Rebecca being able to be more present with her son, witnessing all of his special milestones during his first year.

Rebecca shares how we can balance business during the early days of motherhood

Rebecca continues to strive to build her business around her life, not the other way around and made it her mission to help other Mama entrepreneurs do the same.  That is why she founded Mama in Biz in 2024, which is an online community, a podcast, 1-on-1 coaching, monthly virtual Mama meetups and educational resources to support Mama business owners to THRIVE in both business and motherhood!  We were never meant to do it all alone, and we don't have to, Mama! 

I know I’ve shared about this before, but productivity looks different as a mom. What are some of your favorite productivity tips for moms?

I can definitely say I have gotten a lot more productive since I became a mom. That's part of running a business during the early days of motherhood. I have a lot more limited hours to work right now in this season. I have my son home with me five days a week. So right now, it's just kind of being flexible and learning to navigate each season. I'm getting work done during my son's nap time, so I have to be very productive with that. 

At the start of each week and at the start of each day, I like to make a list of my priorities just to see what needs to get done this week to really move the needle forward. I like to make a list because like I said, with having my son at home with me, I don't really have a set schedule. I mean we have a schedule with his nap time, but it's just kind of getting work done during the little chunks in the day that you find the free time. 

So having a list of priorities makes sure that I don’t have a lot of decision paralysis. When you have a million different things on your to-do list, it can be hard to decide what to start with. You can lose the little chunks of time that you have just trying to decide what needs to get done.

Then, when you do have time, eliminate distractions. I turn my phone on “do not disturb” and even try to put it even in the other room if I can because phones can be a huge distraction and productivity killer. 

Also, another thing I like to do is take some time to do some breathing exercises and meditate a little bit because it can be hard throughout your day trying to keep switching from mom mode to business owner mode. You can feel very overstimulated at times. So I find that when I get my son down for a nap and I do get that chunk of time to do my work, I can feel overstimulated with all the things. So I find if I take a couple minutes to myself to just breathe, maybe do a couple yoga poses just to reset, I feel I can be a lot more productive than just trying to jump right into it and just staying active as well. 

Additionally, I find that if I'm sitting down a lot, I feel physically and mentally tired more quickly. So what I recently got was a standing desk and a little elliptical stair stepper that goes under my desk and that has actually been a game changer, just to help keep my energy up while I'm working. This helps me stay productive because if you mentally have more energy, that's going to boost your productivity as well.

Read more: 4 Pieces of Advice I’d Give the Stay at Home Mom Starting a Part-Time Business

What tasks do you think a lot of us focus on that are big time wasters? What did you find in your own business that you needed to cut and how'd you decide what to prioritize? 

When it comes to priorities, I look at two things: what's going to move the needle in my business and bring me closer to achieving my goals? Also, what things are my clients relying on me to get done? For example, with my wedding photography business, I have a specific date and deadline that I need to get photos out to my clients. So if I know that a deadline is coming up that will be closer to the top of my list of priorities. And then if there's something that doesn't fall into those two buckets, something that moves the needle forward or client work, then I take a good hard look at it and wonder why am I even doing it at all? And then I usually delete it all together.

Read more: 14 Things That Make Growing Your Business MUCH Harder (Your New “To Quit” List)

What do you think are some fundamental rules that you would say women should consider as we balance running a business during the early days of motherhood?

If you don't have a CRM, you’re definitely going to want to get that set up. If you do a lot of one-on-one client work, you need to make sure that you're keeping track of every correspondence that you have with your clients, as well as any tasks that are coming up so you can actually make a full workflow. 

So basically, everything with my photography business, everything that I do with my clients from the time that they inquire with me all the way to their first anniversary, I have every single little step outlined. So that's a great way to really cut back on the time that you spend in your business and optimizing your time knowing that nothing's going to slip through the cracks because you know exactly what you need to do with each client. 

Another thing you’ll want to do is use a task management system. I was an old school girl that liked to make a bunch of to-do lists, but I ended up having to-do lists all over my desks and sticky notes all over the place and it just started getting really unorganized. So I switched over to an online task management system. This way, I can add deadlines and see what’s coming up soon. Plus, if you have a team, you can assign certain team members to do certain tasks for you!

Can you share what your startup and end of the day tasks are? 

For my work startup routine, I put in my headphones, turn on some motivational music, I check Asana (update it and add any new tasks), and then check my Facebook for any notifications (I will set a timer so I don’t spend more than 5 minutes). Then, I set an intention for my day and dive into my first priority. 

Ideally, you’ll want to set aside one hour, or even 30 minutes, when you first sit down to work, to work on something that is going to move the needle forward (something that's going to bring you closer to your goals). Because if we start our workday checking our email, you're automatically in reactive mode. And same goes for one-on-one client work. Don't make that the first thing that you do for your workday because then you just kind of get stuck working in your business. You get stuck on that hamster wheel. 

I've gotten burnt out over the past seven years, several times in my business, and I figured out that often the reason why is because there were times when I wasn't actually working on anything creative or that inspired me. Not that my work isn't creative, but constantly doing just client work that can burn you out really easily. 

Any tips for those days when running a business during the early days of motherhood when we don’t feel like we move the needle forward?

I would say just give yourself grace. Just know that this season is going to look a lot different. Your business is going to look a lot different than it did prior to having kids, especially if you have little ones.That's why I like to call it a priority list and not a to-do list because it just kind of shifts my mindset a little bit. Like if I don't get everything done on my to-do list, I don't have to beat myself up about it. I know what my priorities are for the day and I know what my priorities are for the entire week. 

Also just remember that your clients are a lot more understanding than you think they might be. I know before I became a mom, I feel like I just had this mindset that everything in my business was urgent. I had to respond to my clients immediately or else they were going to get mad at me or they weren't going to want to work with me anymore. 

But after I became a mom, I had to slow down a lot just because I don't have the time to be responding to clients 24/7. I had to set a lot of boundaries in my business and my clients have been amazing and completely understanding. Nobody's mad at me, nobody wants to not work with me anymore if I don't answer them immediately. Sometimes the pressure is self-imposed.

Read more: An Easy Hack for More Satisfying Work Days

Any more time management tips for moms?

I use Toggl to track my time because it’s super simple to use. You start the timer, and you type in what you're going to be working on. That was very eye opening for me. I feel like it has helped keep me more accountable because if I said I was going to be working on this specific thing and then I caught myself starting to scroll Instagram, I catch myself and think—nope, this is not what I said I was going to be working on. 

Then, just focus on finding ways to automate stuff in your business as much as possible, so you don't necessarily have to be doing all the back and forth between clients. You can make email templates if there's something that you email with all of your clients by turning that into a template.

Also, try batch-working. You can batch social media content and schedule that. You can batch out podcasts episodes and schedule those. So taking those chunks of time that you have and using them efficiently so that you're not glued to your phone or frantically trying to do things at the last minute if you can. 

If you're at the point in your business that you can start delegating and taking things off your plate, it's okay to have help. And that's not even in your business, but in motherhood as well. I know a lot of people feel mom guilt about having someone help them with childcare and especially when you're a business owner because people automatically think you're a business owner, you have a flexible schedule, you work from home, you should be watching your kids full time, but it's okay to get help in all areas of your life. You don't have to do it all. You shouldn't have to do it all. 

Lastly, I think the phone is the biggest distraction that we have. Try to take the social media apps off your phone and not have your phone in the room when you're working. 

balancing business during the early days of motherhood

How would you say you maintain boundaries between work and family time when you're working from home?

I would say if at all possible, trying to designate a room or area in your house where you can sit down and do your work is helpful. And again, setting boundaries on your phone. Even though my son is home with me full-time right now, I try to separate work and motherhood stuff. I try not to have my phone out in front of him. I did take the email app off of my phone so I'm not tempted to keep taking my phone out and looking at that.

I also would say setting clear boundaries with clients, with how and when they can get a hold of you, is important too. I stopped giving my personal cell phone out to clients and we communicate through email or if there's something they want to talk through, they know how they can schedule a zoom call with me. I thought that was another thing that was going to make my clients mad at me, but it's been great. There hasn't been a single problem. I actually feel like clients have been even more respectful to me now that they know what my hours are, what my boundaries are, and so just communicating that upfront can be really helpful. 

Read more: Juggling too much? 4 Keys to Maintaining Your Sanity as a Mom and Business Owner with Ashley Freehan

How do you recommend your clients handle situations where business demands clash with family obligations? 

As a business owner, one of the benefits is having control over your schedule. But on the flip side, it also means you may have to miss certain family events. For example, weddings are often booked a year in advance and typically fall on weekends, so if you commit to work that far out, conflicts with family events are almost inevitable.

To balance this, I always recommend setting aside dedicated family time on your calendar. My husband and I, for instance, have designated every Sunday as a family day. We spend it with both our families, so we know never to schedule work on Sundays.

We also try to plan family vacations and weekend getaways as far in advance as possible. Recently, we started making seasonal bucket lists. For example, over the summer, we listed out activities and places we wanted to take our son. This way, when we have a free Saturday, instead of wondering what to do, we can simply pick something from our list. It’s helped us maximize our free time and create wonderful experiences together.

When people talk about “work-life balance,” it’s rarely a perfect balance. It’s more about adapting to the ebb and flow of each season in life. Being flexible is key, whether that means scaling back or pushing forward based on current demands. And it’s okay to work without feeling guilty; sometimes work is necessary, and that’s fine. Kids eventually understand that their parents have responsibilities. I remember my parents worked when I was growing up, and I accepted it as just part of life. They were always there for the important moments, though.

Ultimately, it’s about making family the priority. Work will still be there after your children grow up, the time you have with them is limited. 

Lastly, make sure to find a community for yourself. Community is huge. Being a mama can get lonely. Being a business owner can get lonely. We don't have to do all of this alone. And I feel like just having a community to lift you up, to lean on, to share your highs and lows and get advice from is huge.

Connect with Rebecca from Mama in Biz

You can find me on Instagram, and my website here. We also have a Facebook community that’s free to join where I host monthly biz social hours. Would love to see you there!

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Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using CHM for our healthcare for 4+ years now, and we couldn’t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises CHM will be there to take care of you and share 100% of your eligible bills. Learn more here!

The post Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) appeared first on Elizabeth McCravy.

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Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones https://elizabethmccravy.com/do-you-need-bdow-website-pop-ups/ https://elizabethmccravy.com/do-you-need-bdow-website-pop-ups/#respond Tue, 08 Oct 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7952 Want to grow your email list? Wondering how to use website pop-ups without being annoying? In this interview, Davey Jones shares great tips on using BDOW! to grow your email list. Use BDOW! Coupon Code ELIZABETH for 20% off to try it yourself!

The post Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones appeared first on Elizabeth McCravy.

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Reading Time: 13 minutes

This week, I'm chatting with Davey Jones, who is the CEO of the popular email lead generation tool, BDOW!, formerly called Sumo. You might be most familiar with Davey because he and his wife, Krista co-founded the branding and web design agency, Davey and Krista, and I've known them both for many years now because we all exist in the Showit designer world together. We actually first met in person back in 2020 pre-pandemic on a trip to Cabo that Showit took their top designers on, which is still like a pinch me dream trip I've done in my business.

Anyway—in this episode, Davey is going to teach how how you can optimize your website for more conversions and ultimately make more sales online by really just thinking about email marketing in a more strategic way. 

We also talk about how you can use BDOW! To help grow your list, and so if you want to give that a try, you can use code ELIZABETH for 20% off. 

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 288!

Who is Davey Jones of BDOW!? 

I helped build a brand + website design agency—creatively named ‘Davey & Krista’—with my wife, Krista. A few years into that, I built an advertising agency, Till Agency, with two good friends of mine. That started because after you build somebody a website, the next question we would typically get would be, “Well, how do I drive traffic to this website? How do I get leads?”

And driving traffic and leads, doing the marketing and sales, was essentially what I did for ‘Davey & Krista,’ so usually those questions would be directed toward me. I took on a few clients under Davey & Krista helping them run Facebook ads and really enjoyed it. I had run into a few friends who had similar experience and both wanted to start an agency, so that’s what we did.

Davey Joneys shares how using BDOW! can help you grow your email list

Fast forward a few later and here I am running BDOW!, which was formerly an app called Sumo. Some people might know it as Sumome. It's a form and pop-up tool that helps people build their email list.

Could you give us a behind-the-scenes look into what it was like purchasing Sumo, renaming it BDOW!, and becoming CEO?

Todd and I had been trying to do something together for a few years now. Todd’s been a friend for a long time now and someone I also consider a mentor. You talk about Showit a lot so I’m pretty sure your audience is familiar with what makes that such a special company.

An opportunity came up a few years ago and it took me a little while to decide that I wanted in. By the time I did, that opportunity had basically fallen through. Fast forward a year or two and another opportunity came across Todd’s desk. This time I knew right away that I wanted in, and fortunately, it worked out.

The process is wild. It’s like buying a house, but the deal feels more fragile and so many things can cause it to fall through. And it’s a bit more difficult in a number of ways because with a house, you can typically spend some time in it. A home inspection takes a few hours tops usually. Due diligence took 6+ months. With SAAS or software, you only get access to so much. Then there’s the added challenge of combing through a codebase that’s been built for over a decade. 

I definitely learned a lot along the way throughout the process. As with anything there are probably a few things I would have done differently and a few questions I would have asked.

Choosing to Name BDOW!

I think many people wouldn’t recommend rebranding—or changing the name—after acquiring a product. Part of the reason you would acquire a product is for it’s brand recognition, and Sumo definitely had that. But we knew going into it that it would have to change. The Sumo Group, who owned Sumo, also owns AppSumo and KingSumo… so to avoid confusion, we thought it would be wise to rebrand.

We went through a lot of different name options, but eventually settled on BDOW! Which is a funny story on its own! The short version is: we had settled on a name, Todd (CEO of Showit) found Badow on an auction site, and it was so memorable that it just stuck. We did change the spelling but that was it!

Let’s be honest, everyone has an opinion when it comes to naming a product.

Here’s what we knew we wanted in a name:

  • Memorable
  • Easy domain / URL
  • Room to grow

Sumo isn’t exactly a name that suggests what the app does, so we didn’t feel the pressure to choose another one that did. For instance, if it was originally called something like lead capture pro and then we changed the name to BDOW!, that would likely cause some unnecessary confusion.

How is BDOW! different from using traditional email opt-in forms? 

BDOW! is specifically focused on getting more people on your email list, whereas an email marketing platform is a bit more focused on communicating with a list. We don’t see ourselves as competitors with email marketing platforms. We do have some built-in email features, but we also have integrations with dozens of other email platforms.

We want to help people build a big list, faster.

Helping Your Affiliates Sell

We offer a lot of advanced functionality. So our form and popup tools, you can set targeting rules that get really granular and there are so many different options. You can target people based on what website they're coming from. So for instance, after this episode airs, and so you have a code that people can use for BDOW! People can use your link and code ELIZABETH to get 20% off BDOW! Then, let's say somebody clicks on that link in the show notes and they come to the BDOW! website. We could show them a pop-up that maybe has your face on it and is like, “Hey, use Elizabeth Link right now to sign up and save 20%” and start drawing that connection between our two companies. 

Running Ads and Promos

Another example is: sometimes you want to run maybe just a Facebook or Instagram specific campaign, so you want to show people a pop-up just for that set of visitors that can be helpful. Maybe you're running a Facebook ad campaign and you're running it to cold traffic, so people who have never heard of you before, you don't want to display a discount code all across your website, but you want to remind them on this Facebook ad they just clicked on and you want to remind them of that discount code. BDOW! Can help you with that very specific kind of pop-up.

Targeting Specific Pages or Visits

Beyond that, you could target people based on the number of times they've been to your site. So maybe somebody's new and you want to put up a popup that has a couple different links to your greatest hits or something similar. You could target people based on what page they're on, and then you can mix and match all of these targeting options to get, again, even more granular just to make sure that you're showing the right popup to the right person. 

A/B Testing and Integrations

We also offer things like A/B testing and have dozens of integrations, so this is something that’s really easy to use too. For example, oftentimes when you collect a lead, you might want to do more with that lead than just send it to your email marketing list. So you could set up multiple integrations to send that lead to different places wherever you may want to send it. We also have Zapier integration, so you really can do whatever you want with that data. 

Hidden Fields

We also have hidden fields, and hidden fields are awesome because you can collect information about your subscribers that your subscribers can't see. So for instance, let's say you have a popup that appears across your whole website, but you want to know on what page does that pop up most convert. You could use a hidden field that would grab the URL of the page a popup is filled out on, and then you could run a report and say, okay, this is the page that this popup is mostly completed on.

Read more: Email List Building Tactics That Actually Work

Where is a good place to start when it comes to lead generation and growing our email list to make more sales?

I think that businesses that are growing and consistently making sales are always doing some sort of lead generation. So we always encourage people to have something on their website, some sort of freebie that people are going to get in exchange for their email address. So that's a good place to start. Just standard having a popup that appears, that sends people to a landing page where they can complete a form and get that freebie. You always want to be building your email list, and you can always market to those people down the road. 

Plus, if you're selling something like templates or a course, you could always offer new visitors a one-time discount code that they could use. This is one of the easiest things to set up, especially if you use WooCommerce or Shopify. So you can integrate with WooCommerce or Shopify using BDOW! for instance. We use WooCommerce, and when you connect that integration, you can create a discount campaign. When you create the discount campaign, you set up your discount, so whatever you want it to be, whether it's $20 off or 20% off or whatnot, you set up the code and anytime somebody completes that popup, they will be generated a code that's unique to them. 

From there, what you can do, again with that hidden field functionality, is you can send not only the subscriber information to your email marketing platform, but the discount code as well. So then when you follow with people, you can say, “Hey, Elizabeth, thanks for expressing interest in (whatever product it is). Remember you have 48 hours to use this code, and then you can dynamically insert the code in the email”. 

I think those are one of the most effective campaigns. It's so simple to set up and then it's so effective.

How do we use pop-ups in a way that’s not annoying?

Yes, exactly, so with Showit, of course, we all love Showit and it’s definitely our recommended website platform, but there's additional controls as well. I mean people get annoyed popups because it seems like something that's often interrupts us, but really a pop-up should meet a visitor where they're at. So for instance, with a lot of just website platforms, you can set it to trigger on a certain scroll depth, so somebody scrolls 50% of the page and the pop-up appears. But what happens is if they scroll up the page and then back down the page, it appears again, even if they opted out. In BDOW!, there's more granular settings so that if you don't want to show a pop-up again to somebody who has opted out of that pop-up, like they've clicked the X, then you can set it not to appear or you can set it not to appear for two days so that there's some space between that. 

Another one of my favorite features lately of BDOW! is our show a tab feature. And so the way this works is you can create a popup that when somebody clicks out of it, it minimizes to the bottom of the screen. So there's a little bar that shows up at the bottom of the screen, and it'll have some sort of title. So let's say it's a discount campaign, save 15% or whatnot. If they click it or if they click out of it, it goes to the bottom and it'll just save 15%. And so if people want to return to it, all they have to do is click it and it pops back up. So it's a way to have the power of a popup getting a message in front of somebody, but at the same time not being as obtrusive.

What are some stats we should be aware of when evaluating whether or not our form/lead magnet is working? 

Here are some general benchmarks:

  • Landing page or squeeze page with a free offer: 30-50%
  • Blog Post w/ a form or pop-up: It’s going to vary wildly.

The easier to consume the freebie = the more people are going to sign up. For an ebook, a landing page might see closer to 50%. For a webinar, around 30% might be more common. 

One of the reasons pop-ups vary so wildly is that you really need the right kind of pop-up for the job. For example, something like a “click trigger pop-up” appears really high-converting because people essentially have to click it in order for it to appear. So of course that’s going to convert higher than something else where someone didn’t ask by “clicking for it.”

The more dialed in and relevant the freebie, the higher the conversion.

If you’re building an email list and relying solely on a form in your footer that says “join my newsletter,” you’re probably seeing very low conversion rates. My guess would be well under 2%. It’s not that you shouldn’t have a form field in your footer; it just shouldn’t be the primary way you’re building your list.

How can we target the most relevant blog posts with the best freebie?

So this is one of the neat things about BDOW! is that it's really easy to target multiple pages. So maybe for instance, every time you write about brand design in the URL, you're going to mention brand design in the URL. From there, you can target slugs that contain specific words, and then that way you're targeting more than one blog post at a time, and you don't have to go and grab every single specific link that you want to target.

You don’t need to have a different lead magnet for every single blog post. I’m a big believer that you only need one really effective lead magnet to be successful. Focus on placing popups and forms on your most-visited pages, as those are likely to generate the highest conversions. This approach helps you leverage your existing traffic and ensures your popups are seen by the right audience without getting overly complicated.

Read more: Your Step-by-Step Guide to Creating a Quiz Lead Magnet in 2024 (Using Interact and Showit)

a podcast interview on bdow and growing an email list

What are some common mistakes you see business owners making with lead generation?

One of the biggest mistakes is creating something new instead of leveraging what already works. New content is always unproven content. Instead of creating a brand-new piece of content, look at tools you already use and templatize them. For example, I turned an existing SEO brief we used in all my businesses into a lead magnet. It took 15 minutes to create and was effective because it was something we regularly used to get results.

Another mistake is not solving specific problems for specific people. You need to know your ideal customer well; otherwise, you end up offering broad solutions that don’t appeal. People want quick wins from solving specific issues. For example, a product that says, "This protects your tree trunks from weed eaters" stands out more than a broad solution.

Thinking that providing a lot of information is the same as providing a quick win is another common mistake. I once created a 50-page eBook, but it would’ve been more effective to cut it down to a single page that focused on solving one specific problem. The same goes for courses—people want answers, not lengthy content. If you can solve a problem in two lessons, don't stretch it to five.

Not sharing your lead magnet enough is also a big issue. Many create a lead magnet, add it to their website, and then rarely mention it. You need to talk about your lead magnet regularly—almost every day. Whenever you discuss a related topic, find an opportunity to mention it.

Overcomplicating things is another mistake. Many believe they need complex funnels with multiple sequences and automation, but simplicity sells. You don’t even need a lead magnet to start building your list. Offer valuable content consistently without overcomplicating the process. Even something like “I’m emailing about XYZ tomorrow” can give people a reason to sign up.

Lastly, thinking you’ll "give away too much" in your lead magnet is a misconception. It’s nearly impossible to overshare, and being transparent builds trust. Make sure your lead magnet provides real value and is relevant to what you offer. Ensure it’s aligned with your business to attract the right audience. For example, I once created a blogging template that went viral with college students, but they weren’t my target audience, so they never bought from me. Always make sure your lead magnet speaks to your ideal customer.

Read more: How to Write Emails That *Actually* Get Opens, Clicks, and Replies With Emily Conley

What should someone check first if their email list isn’t growing, even though they have a way for people to sign up on their website?

Start with simple solutions before diving into more complicated, time-consuming ones. First, make sure everything is working correctly—sometimes a form isn’t connected properly, or there’s a technical issue. Next, review the copy on your landing page or popup. Is it benefit-focused? Is it easily skimmable with a clear headline and bullet points? Also, make sure it’s clear what the visitor will get from your lead magnet.

Then, check where you’re sharing the opt-in. It should be on high-traffic pages, like your homepage, or in your Instagram bio. Make sure it’s easy to find and doesn’t take multiple clicks to reach. Consistency is key—are you sharing about it regularly?

If your lead magnet isn’t performing well, try changing its title. For example, on our website, we changed a set of graphics from "Website Launch Graphics" to "Free Social Share Graphics," and the leads increased significantly without changing the content. Sometimes, a small tweak like that can make all the difference.

Lastly, keep things simple. We often start with a Google Doc for our lead magnets because it’s easy to use and quick to create. If it performs well, we might later design it into something more polished. This approach lets us test ideas without spending too much time upfront.

How can popups be effectively used on a website beyond just growing your email list?

Popups are incredibly versatile and one of the best ways to start a conversation with your website visitors. Have as many conversations as possible. 

Another idea is that you can promote sales by using sticky bars across your website—these are horizontal bars that sit at the top or bottom of your site, displaying messages like "Save 25% today," and can include countdown timers to create urgency.

Another tool is the scroll box, which slides in from the bottom or corner of your website and can provide links like, "Hey, it looks like you're new here. Check out these links." Scroll boxes can also be used for social proof, showcasing testimonials on your sales page as visitors read through, which builds credibility.

One of the most effective ways we’ve used popups is for webinar funnels. For example, you can set up an exit intent popup on your webinar registration page. When someone tries to leave the page, the popup appears saying, "Wait, if you register now, you'll get a free bonus." This tactic helped one of our clients gain an extra 175 webinar registrations, which can translate into thousands of dollars in sales. The beauty of BDOW! is that you can set this up in about 10 minutes.

Popups can also be personalized and controlled to enhance the user experience. For example, if someone exits a popup, you can have it minimize into a small bar at the bottom of the screen instead of disappearing entirely, making it less obtrusive. Unlike traditional popups that can be annoying, BDOW! lets you tailor them to be helpful, like an in-store associate asking if you need assistance. This ensures your popups enhance the user's journey rather than disrupt it.

How does BDOW! address common concerns about popups being annoying or intrusive?

Popups only become annoying when they're irrelevant, hard to close, or appear at the wrong time. BDOW! gives you a lot of control over how and when your popups appear. For example, you can set popups not to show on mobile devices or limit their frequency, ensuring they don't disrupt the user experience.

I compare it to walking into a store—if no one asks if you need help, it feels like poor customer service. Similarly, a well-placed popup should feel like a friendly assistant asking if there's something you need. It’s all about relevance and timing, and BDOW! makes it easy to achieve this. The goal is to provide assistance and guide users in a way that feels natural, not intrusive.

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How can people connect with you and learn more about BDOW!?

You can find out more about BDOW! at BDOW.com, and you can follow us on social media @bdowleads. You can also connect with me personally on Instagram @DaveyTJonesy.

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Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using CHM for our healthcare for 4+ years now, and we couldn’t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises CHM will be there to take care of you and share 100% of your eligible bills. Learn more here!

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The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson https://elizabethmccravy.com/dark-side-of-online-business/ https://elizabethmccravy.com/dark-side-of-online-business/#respond Tue, 24 Sep 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7918 In this interview, I talked to Maggie Patterson about the DARK side of online business. From luxury lifestyle marketing and exaggerated income claims to the dramatic shift we saw in 2020, we cover so many of the problems we see in the online space!

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No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've taught to market for the better. 

So today, you're going to hear us dive into things like what online business has in common with cults, MLMs and self-help culture, scammy online business practices to watch out for both from a consumer standpoint, and also talking about how you yourself market your business.

We cover things like luxury lifestyle marketing, income claims, scarcity marketing, and so much more. We talk about the problem with these really super expensive luxury coaching packages and masterminds, the evolution of online business, and we even spent some time talking about the craziness that was 2020 for business owners and how that has impacted online business today, four years later. 

You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!

LISTEN TO THIS EPISODE NOW:

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Who is Maggie Patterson?

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. 

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. 

Maggie Patterson talks about the problems of the online business space

I’ve heard you say that online business is the love child of self-help, MLMs, and cults. Can you unpack that and explain what you mean by that?

What we see today, especially here in 2024, is that many of the practices that have become “normal” in the online business world are rooted in manipulation, coercion, and mindset tactics that are often misused. These practices have their origins in self-help, MLMs, and even cult-like behavior. 

If you think of it as a family tree, you can trace back many of the tactics considered "business as usual" to these sources. For example, the kind of control over behavior, thoughts, and emotions you see in large self-help groups is very similar to what you see in “online business events”. It's peak cult behavior. 

And then there's the MLM aspect, with messaging like "I made this, it's so easy, I can work from home." This kind of messaging is very prevalent at the entry point of online business, where people often come from self-help backgrounds or MLMs. While they might not come directly from cults, they definitely use some cult-like practices.

Let's talk about some of those scammy practices. For example, "I can do it, you can too." Can you unpack what's wrong with that and why we end up doing it?

This tactic feels very natural because we want to share our success. For example, we see that a blog strategy we used or how we were able to double our freelance business worked for us, and we think we can teach others to do the same. However, it fails to consider the circumstances you had vs. what someone else might have. What worked for one person might not work for another due to various factors like financial resources, identities, and privileges. 

Additionally, just because you figured something out doesn't make you an expert. We have an entire culture of "teach what you know," but we need to make sure what we're teaching has more than one success story. It’s not always malicious and it’s often well-intentioned. But ultimately, overselling what you can deliver sets up clients for failure, which damages your reputation.

Read more: 3 Unpopular Opinions about Girl Boss Business Culture

The first-to-market concept is also big where many celebrity entrepreneurs were the first to do something, which is why their results are different. How do we avoid falling victim to that and also not doing it ourselves?

Listen, we often get seduced by the promise of quick success and stray from our core skills (ie. copywriting, designing, etc). We see these celebrity entrepreneurs and think we can make more money by “becoming a coach” or “selling a course”. 

However, it's so important to invest time in building the necessary skills if you want to pivot to something else (like coaching for example). Get the practice hours, obtain legitimate certifications, and build up your craft the same way you would in the real world. So many times we forget because it's online, that we're still dealing with real people. I think it can become very depersonalized and really about what we want to achieve and not about having a lot of respect for the people who are hiring us.

Additionally, we need to recognize that marketing heavily influences success. The reality is that overselling and making unrealistic promises is very common. We need to respect the people hiring us by not making promises we can't keep and by focusing on our core competencies.

Thinking about “luxury lifestyle marketing”, why do you think people fall for that, and why do others use it?

In Dr. Robert Cialdini's book, one of the principles of persuasion he talks about is “trappings”, so how do we signal to people that they can trust it. The idea of “trappings” is not always negative, but luxury lifestyle marketing uses trappings to signal success. It’s a cognitive shortcut where people assume that visible wealth means trustworthiness and success. 

For example, seeing someone with red-bottom shoes, a private jet, or a luxury car makes people think they are successful. However, much of what is shown is often rented or fake. We need to take what we see with a healthy dose of skepticism. Especially now in 2024, many people are financially struggling and more vulnerable to these tactics. 

Then it also ties into the fact that especially in the US and Canada (and Western culture in general), there is a lot of prosperity gospel where we feel entitled to wealth and riches. We believe that if we work hard enough we can get it. And there's a lot of us that have been convinced through different things that we're just one step away. 

Overall, the aspirational aspect of this luxury lifestyle marketing makes it very appealing. It's important to be skeptical and recognize that many of these displays are not real indicators of success.

Read more: 9 Things You Actually Need to Start a Service-Based Business (and All the Other Things That Can Wait)

designer-weak-spot-quiz

When I started my business in 2016, the goalposts kept shifting from 10K months to six-figure years and now to eight-figure businesses. What are your thoughts on the constant escalation of income claims?

Income claims have been continuously escalating, which is misleading. Many entrepreneurs don’t reach these figures and those who do often don’t share the whole story. Factors like expenses, team salaries, and marketing costs are usually left out. What really irks me is that studies show very few people, especially women and marginalized groups, ever reach these income levels. 

We need to ask questions like:

  • Did you pay yourself a salary?
  • Were you first to market?
  • What’s the timeframe on this?
  • How much did you spend?

A lot of what we're seeing is fabricated, embellished, and not telling the whole story. And it's there to manipulate us into thinking again, much like the luxury lifestyle, we can have the exact same thing, and the reality is that it's a pipe dream for a lot of people. 

Do I think you can make amazing money in the online business world and be super ethical? Yes, but from my point of view, you can do that without having to promise people how much money they will be making. 

It’s so tempting to show income claims, what should we do instead?

So there's one thing I want everyone to think about with this is if you really want to make an income claim, can you guarantee that a hundred percent of your clients or even 90% will get it? Most of the time, you can't.

I think for us to be in integrity, we have to dig deeper to find the promise of the program or the coaching or the consulting we're doing. What is the thing that we can pretty much guarantee for the overwhelming majority of our clients? That's the thing that we should look for. 

And does this mean we may have to do more marketing? Yes. May we have to work harder to earn trust? Yes. But I'll tell you this, the market is shifting in a big way right now. I've been talking about this stuff probably since 2017 and in the last two years people are way more open to having this conversation than they ever were before. More and more people are rejecting this idea of income claims. 

I think too, that you need to decide at the end of the day, how do you want to run your business? And is this in line with your values? Is this for you something you consider ethical? I am not going to be the arbiter of what is or is not ethical, but in line with my values, income claim marketing is out of integrity because I cannot guarantee that result. 

But what I can do is be very clear about the experience and the results I can deliver. And I will say this, as the market becomes more savvy, when you say “be a six-figure freelancer”, you start to sound like everybody else. It’s kind of lazy about your messaging.

I feel like from a marketing perspective across this industry, messaging is always been something that's skipped over to just cut right to the marketing. And the reality is for us to be able to articulate the value of what we're selling, we need to do more work on messaging and positioning. And that's not a sexy message. It doesn't make me popular, but it is the reality.

We saw a dramatic shift in the online space in 2020/2021. Can you talk about the shifts you’ve seen since then?

So I think what's interesting is that that year was absolutely a turning point because we had a number of conditions. Number one, we had stimulus money, there was money flowing. On top of that, we had people who were out of work having to get creative about work. So a lot of them started moving into this online space and then guess what? We were all trapped at home with our little tiny computers in our hands logging far too much screen time. 

We had this really big influx and I will say 2020 was fascinating to watch because there was this influx of new people. So people who had been around for a while literally had some of the best years they've ever had, but there were also a lot of them making some really wild promises. A lot of the people that came in were not seasoned or they were desperate or they were looking for something to cling onto in a really uncertain time. 

Then you bring in racial unrest and an election, there was just so much going on that was the perfect storm in a lot of ways and I don't know that we will ever see that level of conditions. 

The other thing that happened that year was TikTok. We all really started using TikTok. So we had these kind of overnight influencers or celebrity entrepreneur types hitting it big on TikTok and all of a sudden selling their templates and making six figures a month. We saw some really wild things.

But then what happens is we come back to reality, the shine starts to wear off, the economy starts behaving in a certain way and people start to realize like, “Oh wait, that person totally took me for a ride”. And that was really where I saw it in late 2020 and then into early 2021. I saw a lot of people all of a sudden going, “Wait a second, I've been scammed”.

From then, I think that continues to build more momentum because the reality of what we've been promised and actually what happens are just so disconnected. It’s a bit of a self-fulfilling prophecy, because the more people that speak up about it, the more people are willing to talk about their experiences because we de-stigmatized them. 

I want to just say for anybody who's felt like they were taken for a ride or scammed or wasted money, there is no shame. These tactics work for a reason. The people executing them, whether they're doing it purposefully or not, are really good at their marketing tactics and they're designed to shortcut your critical thinking and get you to a place where you make the buy and you will invest whatever amount of money is required to work with them.

It’s crazy how misleading these claims can be. Speaking of which, what are your thoughts on the high prices of luxury coaching and masterminds?

High-priced masterminds and coaching programs often don't justify their cost. They promise proximity to success but rarely deliver the ROI. Many of these programs are more about being in the room with certain people rather than providing real value.

When making investments, it’s important to be realistic about what you can afford and whether the potential return justifies the cost. For example, paying $30,000 for a mastermind might not be the best investment when you could use that money for something more tangible, like real estate. We need to be critical of these high prices and make sure we are getting real value.

This market has created an entire bubble around pricing that is literally at the point where people want to charge $5,000 for 45 minutes of coaching. I really believe in my heart of hearts, that it's going to be exceptionally difficult to get an ROI from that. And guess what? People at big consulting firms, the highest people, people who are researchers and experts on these things, they're not charging that. So what are we playing at here? It is straight up delusional.

Read more: Keys to Building a Wildly Successful Mastermind and Membership Community with Amber Housley

making money online

There's a stigma against service business owners, with a push towards courses and other scalable products. How can service business owners avoid this trap?

So one of the reasons we get so sucked in is because we get indoctrinated with this idea that we have to constantly grow. We constantly need to make more money, we constantly need to add our team. And what if we just remembered why we started our businesses and what we wanted to do? 

So in the case of service business owners, I think it's really interesting because I have a lot of conversations where people are like, “but I should launch a course. I need to diversify my income”. And I'm always like, hold up. Do you even really want to do those things? And the reality is no, they don't want to do those things, but they think they should. 

Here's what I see in this market: there are a million templates, courses, etc. And I'm not saying there's not room for those things, but the more time that goes by, the harder it gets for people to be successful with those things because the market is more and more saturated. And what is always missing from this story of courses or templates or whatever is how much marketing you will have to do to be successful with that. What people don't understand is you're now trading your client work for marketing work.

I have to do a lot of marketing. I'm sure you do too, Elizabeth. The more hands-off your offers are, the more marketing you are going to have to do, and the more of an audience build you're going to have to do. And not everyone wants to do that.

The done-for-you service model is a proven model. It's not going anywhere. The only reason people are negative about service businesses is to try to sell you their course on creating a course or their mastermind about building a mastermind. 

Then on the flip side, the solo business owners are made to feel like they are playing small. And the reality is, I think it's like 80% of businesses in the US are one-person entities. The majority of businesses are solo businesses. That's not to say you can't have an accountant or a VA you work with occasionally, but not every service business owner wants to run an agency. Not everyone wants to have a team. 

A lot of us started businesses so we do not have to do things in this traditional way. So constantly pushing people to have a team or to have passive products or memberships or courses or whatever, is not serving them. 

If you're a service business owner who wants to stay solo, focus on getting good at what you do, focus on what you need to run your business, make sure that you're not over-investing, and focus on just paying yourself really well. Yes, you need to invest in some things, but maybe not the things you think, and definitely not a $25,000 mastermind.

People are going from “hustling” to “resting” and ignoring the fact they built their business by hustling. What do you have to say about that?

They are so disingenuous. It has honestly been really interesting to watch, but I'm sure you're with me, extraordinarily frustrating. Everyone is on their health journey and it's all about rest and everything else. Meanwhile, we've been watching them hustle their faces off forever, and you didn't get to your 10 million a year business by not hustling, so please stop telling me I can do it as you did. At the end of the day, we all have to figure out for ourselves what is important to us. For me, I want to be able to go to the gym in the morning. I want to be able to make jam at four o'clock if I want. I just got a new plant stand, I'll probably build that at lunch today. That's way more important to me than the money once my financial needs are met.

I also think it’s worth saying that making more and more money doesn't enhance the quality of my life. And I mean, I don't have a particularly luxurious life, but I'm very comfortable. So I have kind of reached a place where I know what those numbers are, and as long as I'm meeting them, I'm good. 

Now, if you're not there already, you need to know that there is going to be hard work involved, but you don't necessarily have to hustle like they did. This whole soft life thing they're doing, most businesses aren’t built that way. 

There's got to be a happy medium of having a joyful fulfilled life and building your business over time because building your business takes a lot of time and energy. It takes much longer than anyone realizes. 

The other thing these people have done, I don't know if you've clocked this one yet, is there were a lot of them that built teams really big, and now they’ve “descaled”. Now they're preaching the value of the solo business. And it’s like, OK, you built your list, you built your reputation, you built your marketing network all based on that, so please knock it off. 

And one of the things, if you're like, how do I avoid these people? Before you give someone a lot of time, attention, money, especially money, slow down and watch them for a long time. A lot of these celebrity entrepreneurs will move with the message and shift with the trends. They're very, very clever. So we have to be much more astute and discerning about how they might be doing this. And if you watch them over time, you start to really see the pattern.

How can we make sure that we're marketing ethically and not falling into any of the traps we talked about today?

So number one thing is a gut check. And if your gut's not working quite right, please detox yourself from social media. If you're not sure about someone or an investment, just disengage with it. The longer you consume a steady diet of this stuff, the more it gets into your brain and gets into your head. It makes you think all these things like,” oh, they might have the solution. Oh, I'm missing something. Oh, I have a mindset issue”. You have to remember that in some cases, they are manufacturing problems for you. 

So when you look at your own marketing gut, check that tactic. Does this align with your values? How do I want my person on the receiving end to feel? I want them to feel excited to work with me, not scared. We see a lot of conversations about “if this triggers you…”, but for me? I don't want to work with someone who feels triggered by me. That's a terrible place to start a relationship.

One of the things we see a lot in the way of marketing is these celebrity entrepreneurs know they have more power and they use that in a way that makes people feel terrible about themselves so they buy. So you can pick apart each individual tactic and also question where the tactic came from. A lot of times, these “tactics” are just scammy things that someone made up.

Another thing I like to say is, “Would a normal consumer brand do this?”. If that answer is no, I’m not going to do it in my own business. If you feel at all embarrassed about it, there’s a good chance that it's ickWhat should we do to change the state of the online business?

Number one: we can't influence everybody, but who can we influence? You can influence your business friends and you can influence your clients (especially if you're a done-for-you service provider). So by being vocal, and being willing to stick your neck out just a little bit to start, you'll build that muscle over time. 

The other thing is, as a consumer, we have the ability to choose to not do business with these people. So I have a list of things that if I see someone doing them, I will never ever work with them. So if I see someone using an income claim, they're immediately on my absolutely will never work with you list. Each of us needs to have a list of things that it's like, these are the business practices that are unacceptable to me. They're out of alignment with my values. I don't feel like they're ethical. I don't want any part of them. 

Part of that is committing to slowing down and recognizing a lot of these tactics are designed to speed up the sales process and get us in there before we can even stop and think. So if you are in a situation where you're like, your two friends have bought this course and it's closing in three minutes at midnight, and you are trying to decide, back away from the computer and put the credit card away. That is a tactic designed to rush you through your thinking process.

Not spending your money is probably the most powerful thing we have because it is really hard to run a business when you have fewer and fewer customers. So if we each collectively decide like, “Hey, that person who says eight-figure businesses are totally normal, I’m not going to work with them,” we just cut them off at the knees. 

Connect with Maggie Patterson

Check out my website here for ways we can work together. I also host two podcasts: "Duped: The Dark Side of Online Business" and "The BS Free Service Business Show," which will soon be renamed "Staying Solo."

I'm also on Instagram and Threads at @bsfreebusiness. I'd love to connect there!

Maggie Patterson shares about having an online business and the industry problems

Links Mentioned:

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Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using CHM for our healthcare for 4+ years now, and we couldn’t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises CHM will be there to take care of you and share 100% of your eligible bills. Learn more here!

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Rebranding the Stay-at-Home Mom: How You Can Take a Career Pause for Motherhood with Neha Ruch of Mother Untitled https://elizabethmccravy.com/career-pause-with-mother-untitled/ https://elizabethmccravy.com/career-pause-with-mother-untitled/#respond Tue, 10 Sep 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7898 Neha Ruch of Mother Untitled shares how she's making moves to rebrand the stay-at-home mom and remind companies (and moms!) that this is a career pause, not a life pause. Plus, there's a lot of gray area between the working mom and stay-at-home mom in 2024.

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Have you considered intentionally working less in your business or career to prioritize your motherhood? Or maybe you desire to take a career pause from your paid work to focus your time and energy on family life? These decisions can be tough ones to make, especially when it can feel like the world is telling us that we should do it all and just keep pushing harder and harder. If you're craving slowing down, softness, maybe you feel a little over girl bossing right now, or maybe you've decided you don't want a seat in the C-suite right now, but you do still consider yourself an ambitious woman, this episode is for you. 

I’m talking to Neha Ruch, creator of Mother Untitled about what it can look like to take a career pause or downshift your work or business. Pausing doesn't mean you're falling behind. It just means you know your priorities for the season and you're pursuing those priorities. So, in this episode, we're really talking about what that can look like and how we can start redefining how to do a pause. 

Neha shares about:

  • Why the term stay-at-home mom needs a rebrand 
  • The reality of what it looks like to be a stay-at-home mom in 2024
  • How many American women are desiring career pauses and downshifts (and what we can do to pursue one)
  • What a pause or downshift even is (if those terms feel new to you)
  • What you can do to enjoy a career pause
  • How you can use a pause to develop your sense of identity aside from your work

Plus, she also talks about how you can ultimately leverage time away from the traditional workforce to network, explore, and ultimately return stronger than ever. 

As a mom of little kids, I felt just so honored to get to have Neha on the podcast, and I think you will also really enjoy this conversation. I’ve gleaned a lot from it and from her work and it’s been really impactful for me.

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Who is Neha Ruch of Mother Untitled?

My name is Neha. I live in New York with my two children and our dog Coconut. When I had my first son eight years ago, it was the height of the Lean In movement and the height of the Girl Boss era. I had just clocked in a decade climbing the ladder in brand marketing. I’d gotten an MBA from Stanford and checked all the boxes. 

Then, I had my son. I was rocking with him in a glider and thought, "Oh, finally I feel at peace and I want more of this." I chose to downshift and eventually pause my career because it worked better for me. I wanted that for myself, but I was gobsmacked by the intense shame and stigma I felt reflected by my peers, my family, my colleagues. 

Neha Ruch of Mother Untitled talks about rebranding the stay-at-home mom and taking a career pause

Everyone had this sort of antiquated sense of what it means to be a stay-at-home mom. They saw me as suddenly giving up on my ambition, suddenly being a traditionalist at home with an apron. 

From there, I met incredible women who were making bold choices to change their work dynamic and yet had years of work experience before having children, had equitable relationships with their partners, had access to digital tools, so they were still finding ways to grow and create. None of it matched the character of the stay-at-home mother, which is when I started building Mother Untitled. We really are the first platform to work on changing that narrative. 

Now, as we'll talk about, I have a book coming out called The Power Pause, and hopefully it continues to amplify this very necessary conversation change.

You’ve talked about how the term "stay-at-home mom" needs a rebrand. It can feel like you're giving up your career or that stay-at-home moms are lazy or privileged. How can we change the narrative and the stigma? 

Let’s first talk about how stay-at-home mothers are misunderstood. At Mother Untitled, we commissioned a survey of 1,200 stay-at-home mothers across the United States called the American Mothers On Pause Survey, in partnership with Proof Insights. 

Nearly eight in ten stay-at-home mothers said they feel grossly misunderstood. This universal feeling stems from inheriting a caricature that no longer matches the modern reality. Historically, the media and the second wave of feminism in the 1970s portrayed a sudden power chasm between the progressive woman working out of the home and the traditionalist at home. 

We saw iconic ads of women on top of washing machines with cookies and characters like June Cleaver, creating a dichotomy. The media rallied around the woman working out of the home but left the woman at home in the 1970s. 

Today, women have children later in life, have access to digital tools and resources, and have accrued more education than any generation prior, yet we still see outdated narratives. Parenthood today is more intense than ever. Women often feel discounted for their prior work experience and the intellectual labor of running a household. This mission is to shine a light on that work so women don’t feel like they’ve given up. 

It's important to remember this is a career pause, not a life pause. Women can return to the workforce when they’re ready.

Read more: Business Growth is NOT Linear: Lessons From Starting a Business Young, Growing it as a Mom, and Learning to Trust God

Should we use another word for “stay-at-home mom”?

The phrase "stay-at-home mom" is so embedded in our vernacular that it’s burdened with stereotypes and caricatures. Our goal is to infuse dignity and respect into it and associate it with a modern narrative. 

But there are flaws in the phrase itself. "Stay-at-home" implies stagnancy, stuck in one place. If you’ve taken a pause for family life, you know you’re rarely at home. Your caregiving and networking are often outside the home. Plus, 1 in 5 stay-at-home parents are men right now.

So, I try to offer other languages that women and men can feel comfortable with, like "home parent" or "lead parent." I also encourage people to say, "I’m mostly home with my kids right now," or "I’m mostly with my kids and freelancing on the side," or "We’ll see what comes next." 

Ultimately, I aim for a world where we don’t need fixed and finite titles to box us in. The black-and-white notions of stay-at-home and working don’t exist as they did. There’s much more of a vast gray area, and stepping away from these fixed boxes allows us to navigate our options more fluidly.

EM: You found in the American Mothers On Pause survey that more than 50% of working moms said they’re extremely or very likely to reduce their hours or downshift in the next two years. One in three women plan to completely pause their career in the next two years. So this is a very real thing that a LOT of us are going through.

Can you define what a career pause and a career downshift are and how we can know if that’s the right next thing for us?

Absolutely. I use "career pause" instead of "career break" because "break" feels more like a cut-off. A "pause" feels more open, like a comma, not a period. 

My biggest recommendation would be to use any language you feel confident in.

A career pause means stepping away from traditional paid work to focus on family, wellness, and personal interests, with no professional pursuit alongside. Downshift describes the vast gray area between a fully at-home parent and working out of the home. 

For example, I negotiated a two-day-a-week fractional role, downshifting from a previous five-day-a-week role. I’m still in a downshifted career, having shifted from the traditional workforce to working for myself. Sometimes, I work 30 hours a week, which is different from when I was fully at home, working in the fringe hours of family life. 

Ultimately, a career pause may feel more like being completely focused on family life and using any time in the margins for yourself and your wellness. Downshifted careers may have some connection to paid and professional pursuits. 

Even within a pause, there are women who identify with the gray area, like having a five-hour-a-week writing role. Embracing this fluidity allows people to dial up or down without penalty or shame.

Read more: Back From Maternity Leave! My Work Schedule as a WFH Business Owner and Mom of Two (Working Just 2 Days/Week)

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In a world focused on six-figure and seven-figure business success, separating your identity from that can be challenging. How can we use a career pause to develop a sense of identity outside of a job title and success in work?

Identity is often the first stumbling block when women make a shift, whether it’s a pause or stepping away from the traditional workforce to freelance or consult. We attach so much self-worth and identity to our work

For example, people at Google call themselves "Googlers." When I worked in brand marketing, I’d say, "I run brand at a startup," which conveyed my leadership, creativity, and tech-savviness in such a short sentence. 

Parting with that title can be a soul-searching exercise. I remember word vomiting my first response to "What do you do?" after stepping away. You need to figure out what lights you up now, apart from the ego of your work. I realized I loved understanding women and writing words for them. This realization came from carving out time to read blogs, tinker with projects on Pinterest, and explore content that drew me in. 

It’s completely okay to say/think that, “oh, I'm sad to have left that tech startup that was such an exciting industry”, but also know that that experience didn't disappear. That is still foundational and those skills don't evaporate. I am still a great brand marketer that part of my identity has not gone away. What I'm going to go step into in this next chapter is just additive to that.

On top of that, self-audit work is so important, whether through journaling, vision boarding, or reading self-development books. Having a constant practice of observing yourself and your interests helps you open up to new experiences.

Over a year or two, you’ll accrue data points that give you clues about what excites you. Documenting these accomplishments is important for when you revisit your resume. Keeping track of non-traditional achievements, like managing a relocation or volunteering, can also help when revisiting a resume. These do tell a story as you look back. Plus, this self-study process helps women understand what excites them and lights them up.

What are other ways women on a career pause can set goals and rhythms to help them enjoy the pause and find creativity within themselves?

This ties into the second section of my book, which is about giving yourself permission to embrace this chapter. If you’ve done the upfront work—identity work, financial preparation—you can realize this is your chapter

Too often, we measure success by having a healthy, happy kid. But we set ourselves up for failure if we think a well-behaved child is a metric of our success as both a parent and a human being. Setting personal goals and family values helps you feel like you’re moving forward. 

Goals don’t always need to be accomplished but provide a chance to reevaluate progress. This approach conserves energy for oneself and holds individuals accountable.

Read more: Why Traditional Productivity Hacks Don’t Work For Moms (5 Things to Remember Instead!)

You found in your survey that 37% of stay-at-home moms feel guilty outsourcing care because they aren’t earning a salary. How would you encourage moms who feel like they don’t deserve help?

Help is so important for all parents, especially home parents. We've inherited this trope that if you don’t do paid work, you don’t deserve support. But parenting is a 24/7 job, and the intellectual and emotional labor of parenting is demanding and warrants breaks. 

I would say, have the financial preparation conversation with your partner before deciding on a pause. Make sure you’re both clear that even if you’re pausing paid work, you’re still contributing. This mindset will serve you, especially in the help conversation. You and your partner are interdependent. The partner working for pay is equally dependent on you for providing care and family administration.

I also recommend that you allocate budgets together, including for support. Investing in help benefits everyone. It’s not “coming out of your pay” but both of your joint finances. It’s important to know that it doesn’t have to be a full-time nanny or nothing. There are many options in between, like babysitter shares, playdate swaps, gym drop-offs, and paid childcare. These options are worthwhile for everyone. We have a ton of resources for you here as well!

balancing business during the early days of motherhood

How can women leverage time away from the traditional workforce to network, explore, and ultimately return stronger after a pause?

The networking piece is fascinating because many think their networks will die in motherhood, but our connections often deepen. You have more opportunities to connect because of repeat encounters at drop-offs, playgrounds, and PTA meetings. These interactions allow you to build a network. 

Additionally, digital networks also provide a low-touch way to stay connected. LinkedIn is great for staying in touch and keeping up with industry news. Then, when you’re ready, you can merge your interests with your available networks. 

Parting with the ego of your previous work allows you to test new ideas and explore different interests. Even if a passion project doesn’t work out, you learn and understand what lights you up. Connecting with people in your digital and real-life village creates opportunities.

You’ve said before, “you can have it all, as long as you define your all.” What encouragement do you have for women trying to figure out their "all" in their current season of motherhood?

The phrase "right now" is powerful. Embrace what you’re focusing on right now, whether it’s family life or dialing up your career. Give yourself an increment of time to embrace this stage and own what’s not for right now. Know you’re going to recalibrate in 6-12 months or whatever that looks like right now.

Focus on your choices and let go of what’s not your priority. I think the ownership of that is really powerful. It’s a long game, and you can dial up or in different directions when you’re ready. 

You founded Mother Untitled in 2017, and now you have a book coming out, The Power Pause. What have you learned transitioning back to working more hours?

The "right now" methodology has been comforting. Even last year, especially when I was writing the book and growing at the same time, it was a hard year. I just had sort of fallen into this new career sprint that I wasn't prepared for from an infrastructure perspective, right? I didn't have a lot of childcare at the time. My kids were in school, but as we know, there are holidays and sick days, and there was a learning period. And so I would say that that applies to every transition. There is a learning period. 

I had been the parent who managed a lot of the day-to-day, and now I can't be the default as much. So we needed to recalibrate around that, reexamining childcare and how much support we need to have to be able to feel secure. So we have a babysitter four afternoons a week during the school year for three hours. We either block and tackle on pickup, or she gets both kids, and then we all sort of reconvene at 4:30 and she helps prep dinner. That was a big shift, but it is what we needed for this season.

I think, as I said before, I think the “right now” piece was so helpful. It did feel at times that the guilt was eating me alive thinking, “I'm not the one doing pickup, all those mothers who always saw me at school now probably think I'm just disappearing”. 

Then you realize you can do what keeps you healthy and whole, and my kids get to see me do this, and then eventually I have no doubt I will shift back. 

And I think if I do my work and this movement works, I think all of our daughters and all of our children will grow up never really understanding what “stay at home” and “working mother” means. I think they'll just know that I was there, I was present, I got to do a lot of things I cared about, but I really made them the priority always.

Your book, The Power Pause, comes out in January 2025. What do you hope people will take from the book?

I’m excited for The Power Pause to be out there. When I stepped into at-home parenthood and found my way back to passion projects, I realized there was no guide for confidently stepping into a pause. The Power Pause provides guidance on identity, financial preparation, goal-setting, investing in help, and networking. It follows the arc of preparing to pause, walking through that stage, and returning with confidence. There are scripts for small talk and practical day-to-day guidance to help women navigate this stage with their heads held high. I’m so excited to have it out in the world.

the-power-pause-career-pause

Links Mentioned:

Watch the Episode on Youtube

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Connect with Elizabeth on Instagram

Connect with Stephanie on Instagram

Check Out My Essential Birth

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rebranding the stay-at-home mom
staying home with kids is a career pause, not a life pause

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family has been using CHM for our healthcare for 4+ years now, and we couldn’t be more pleased. As a business owner we all know healthcare is outrageously expensive with CHM you can save money on your budget and know if a medical situation ever arises CHM will be there to take care of you and share 100% of your eligible bills. Learn more here!

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2.3 Million Podcast Downloads Later: How This Mama Built Her Dream Business with an Online Course and Podcast with Stephanie King of My Essential Birth https://elizabethmccravy.com/online-course-and-podcast/ https://elizabethmccravy.com/online-course-and-podcast/#respond Tue, 13 Aug 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7650 I'm excited to dive into a topic Stephanie King doesn't often discuss: her business smarts and the journey behind My Essential Birth podcast.

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Today, I’m bringing on Stephanie King from My Essential Birth to the podcast. Stephanie has been instrumental in my pregnancy and birth journey with both of my boys. I discovered her online course and podcast early in my first pregnancy and have been a dedicated listener ever since. Her content, courses, and guidance have been invaluable. It's amazing how our paths crossed through social media, and we've since collaborated in a number of ways. Today, I'm excited to dive into a topic she doesn't often discuss: her business smarts and the journey behind My Essential Birth podcast. Welcome, Stephanie!

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Who is Stephanie King?

My name is Stephanie King, and I am a childbirth educator and doula, but I’m also an online course creator. I have a top-rated podcast for birth called Pregnancy and Birth Made Easy, and then my company, or the name of my birth course, is My Essential Birth. It’s online birth education, and I get to serve women all over the world doing that. I’m also a mom of five and I’m really active in my church, a follower of Christ. Faith is a big part of my journey as well.

Stephanie King shares about building an online course and podcast business

When you were teaching in-person classes, how did people find you? 

I attended every birth-related event, made cards, and networked extensively. I would go to birth centers, attend any birth meetings, and show up at La Leche Leagues so that people could tell their friends. If there were homeschool meetings nearby where kids got together for playgroups, I talked about it there. I went to any kind of birth get-together, including showings of "The Business of Being Born." It was a lot of showing up, making cards, and talking to people. Once I established a presence, word-of-mouth referrals also helped. It was a mix of networking and providing a great experience that kept people coming.

When you and your former business partner decided to take your education online, what was your process? Did you create the course first or start the podcast?

We created the course first, which I don't recommend now. We had no audience when we launched, which was a hard lesson. Our vision was clear and the production quality was high, but without an audience, it didn't sell initially. After the course, we started the podcast, which helped build our audience. It took a while, but eventually, we started making enough sales to cover our expenses.

Initially, our vision was very clear, and we wanted to ensure the quality of the content and the video was top-notch. We also went into a lot of debt over that, which I highly recommend you do not do. We did all the things that you could do wrong. We did that the wrong way. We launched it and nobody was interested in what we had because they didn’t know about it. We beta tested and did discounts but had no social media following. Then we started the birth course six months later. We had taken out all of that debt, probably at least $20,000 in debt for creating the course, which is so silly.

At that point, we were using debt to pay debt hoping that the birth course was going to start selling. When that didn’t happen, I was ready to quit. I prayed about it and had a clear answer to keep going. By August, we finally made enough sales to cover the debt payment and then always made enough sales to cover the debt and then some from that point. You should not have to go into debt to create, it's not that you don’t make sacrifices, but you do not have to go into debt to create a business. We didn’t have to do that professional video and all of these things. We could have built it up slowly. We should have also built our social media while creating the course.

If you were to redo it, would you start the podcast first and then make the course filmed with slides at home and record it yourself? Or would you still do the professional recording the first time, but just start with the podcast first?

I think it depends on where your budget is at. I could see it going either way, but I think it makes complete sense that while you are just getting started to not have to spend a bunch of money in the beginning. Start some kind of social following, whether you're going to choose Instagram, a blog, or a podcast, whatever you're going to use to start your email list and nurture them every week. Create the content while you're doing it and do something that is cheap and accessible and also full of really great content. Then when you have money coming in, you can put some into re-recording with a better camera or hire somebody.

There are lessons to be learned once you start recording too. Part of the reason it cost us so much is that the first time we recorded, we didn't know what we were doing. We did a pretty good job, but we missed things and had to hire them again for a second day, and then two rounds of editing. It gets expensive.

 

How do you approach updating your course content? Knowing you spend a lot of money on the production.

Initially, I felt intimidated about updating our professionally done course. Now, I've invested in equipment to record updates at home, allowing more flexibility. This setup helps me to make necessary updates without the high costs of professional studio time. So now, instead of hiring someone to come in and professionally do this, I set up a nice, clean, and pretty space at home with good lighting, cameras, and sound equipment. I spent about $6,000 on this setup, which allows me to record high-quality content at home and send it to an editor. This way, I can make updates as needed without the hefty price tag.

Read more: Podcast Equipment Guide: The 5 Pieces of Equipment You Need + How to Start Your Podcast for $90!

podcast-success-blueprint

Spoiler alert for our listeners: Stephanie has had over 1,500 students and 2.29 million podcast downloads! What tips do you have for growing an online course and podcast listener base?

Understanding your ideal customer is key but also make your content fun, interesting, and informative. I've used a podcast headline analyzer to improve titles and make sure they’ll capture attention. Your first few episodes might feel awkward, but keep going. Also, engaging your audience through testimonials and consistent, quality content helps build a loyal following.

When we started, we recorded three episodes, and the first one was so bad we couldn't put it up. The second one referred to the first, so we had to figure out how to engage our audience from the start. 

The headline analyzer helps with that by suggesting improvements to make titles more personal and engaging. It's important to keep your audience in mind and make your content relatable. And make sure you are showing up in search!

Having someone to host with me initially made the podcast more engaging, like friends talking about birth at a table. When I switched to solo episodes, I had to pretend I was talking to a friend to keep that personal touch.

Knowing your ideal customer and speaking directly to them helps create content that resonates. It's also about understanding their pain points and addressing those in your episodes. As you get more comfortable, it becomes easier to create valuable content. 

EM: Yeah, I feel like I followed your customer journey in the way you would hope: I listened to your podcast, downloaded your freebie, got your emails, and ultimately purchased the course. 

Why did you choose NOT to monetize your show with ads and promote your own stuff instead?

Yeah, I was going back and forth with that. In fact, I think it was probably about this time last year when I was considering maybe putting some sponsors on and/or adding some affiliate revenue streams. But I realized, honestly, just crunching the numbers and looking at what made sense financially, but also for my listeners and thinking about what's going to benefit them the most, I just didn’t want to do ads.  

Read more: 3 Real Ways To *Actually* Make Money From Your Podcast

How do you target new listeners at the exact right time? Because there is only a short window between when someone’s pregnant and when they’re ready for your birth course or postpartum course.

The nice thing about that (pregnancy and women being involved in that experience in their life) is they really go searching within those nine months. They are searching for everything. They want to learn all the things. How big is my baby this week? Why do I have this symptom? Some people dive in right away with the first baby, and I absolutely love that, but a lot of times it really is those second babies. So a lot of my first-time moms, it's like they're finding me around 30-32 weeks, I'll have people jump into the course at 35-37 weeks, and it's because it's like we've ignored it long enough and now all of a sudden it's like, oh yeah, baby has to come out.

Because of this, every six to nine weeks, I have new people looking at my stuff. Which in turn, gives me an opportunity to reuse content more often, put it into a new light, say it a little bit differently, or something like that. When you get started with podcasting, I don't know if you felt this way, but I was like, oh my gosh, I'm six episodes in and I feel like I've shared everything. Now we're coming up to 300 episodes at this point, and I feel like I have new things to say all the time. I know my ideal client and I speak directly to her.

How do you convert podcast listeners into course customers without being too salesy? 

Now, I incorporate testimonials and birth stories from course students in the podcast. If someone shares their birth story in our Facebook group, and we think it will be impactful, we will reach out and invite them to share their experience on the podcast. I also use dynamic ads through Buzzsprout during key promotional periods. 

On top of that, I mention the course naturally within the content, emphasizing its value and how it complements the free content. For instance, when I share a birth story, I ask the students how they prepared, highlighting how the course helped them. I feel like this naturally showcases the course's value without being overly salesy.

 

How do you balance giving away valuable content on your podcast while ensuring people still see the value in your paid courses? Have you ever been concerned that you're giving away too much on your show?

I used to worry about giving away too much, but I realized the value of having everything organized in a course format. People appreciate the structured learning a course offers. Occasionally, someone might feel they've learned enough from the podcast alone, but the majority find immense value in the course's structure.

It's like this: you can get a lot of information from free resources, but the course provides a step-by-step, organized approach that’s hard to replicate through podcasts alone. Plus, I include bonuses and exclusive content in the course that aren't available anywhere else. So, while the podcast is valuable, the course offers a deeper dive into the topics.

You had only one main lead magnet for a long time. Can you explain your email marketing strategy for moving people from the freebie to the course? 

Our welcome sequence has changed over time. Initially, it spanned several weeks, but now it’s a week-long series with daily emails and videos. This sequence introduces our content and leads to weekly emails that tie into our podcast topics. We also share more freebies to keep people engaged and provide value. For example, we have hospital tour questions, questions to ask your provider, and the "Find it and Flip it" exercise.

When guests have higher profiles, they will also often provide branded PDFs for our email list. This benefits both of us as it promotes their work and helps us grow our email list. It's a win-win because the guest gets exposure, and we get to offer valuable content to our audience. We've had great success with this, and it helps keep our email list growing with engaged subscribers.

advice for the stay at home mom starting a part-time business

Lastly, how do you balance motherhood and your business, especially with homeschooling? What tips do you have for other moms in similar situations who might want an online course and podcast business?

It varies by season. Right now, I'm working a lot because it's summer and I have the time. During the school year, I scale back to focus on homeschooling. Flexibility is key. Having a strong support system, like my virtual assistants, allows me to adjust my workload as needed.

With four teenagers and one almost-teen, life is busy. We recently adopted two of our nieces, so the dynamics have changed, but we’re managing. My business allows me to be present for my family while still working. Some weeks, I can work just a few hours, and others, I dive deep into projects. It's all about finding that balance and prioritizing what's important.

Read more: Raw BTS Look At My 4-Month Maternity Leave: Recovering From A C-Section, Adjusting To Life With 2 Kids, Unplugging From Work, And My Business Finances While Out Of Office

Connect With Stephanie

You can listen to my podcast, "Pregnancy and Birth Made Easy," on any podcast platform. You can also find my website here or come find me on Instagram here!

Links Mentioned:

Watch the Episode on Youtube

Join me inside Podcast Success Blueprint

Connect with Elizabeth on Instagram

Connect with Stephanie on Instagram

Check Out My Essential Birth

Shop Elizabeth McCravy Templates

Not Sure Which Template is Right For You? Take the Quiz

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3 Questions to Ask When You Want to Focus on Peace and Profit in Your Business with Becky Hoschek https://elizabethmccravy.com/more-peace-and-profit-in-your-business/ https://elizabethmccravy.com/more-peace-and-profit-in-your-business/#respond Tue, 04 Jun 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7593 Want a happier, more balanced business? We're diving into how to overcome mindset issues that arise as your business grows and how to trade stress for PEACE as a business owner.

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More peace and more profits - that’s what we're chatting about today. In today’s episode we are going to talk through tangible strategies you can use and questions you can ask yourself to get yourself more peace and profit in your business. Plus, we dive into how to build a business that's what you WANT, instead of the one you think you should have (because someone else told you to?). 

Let's face it, so many of us burn out because our business gets really complicated. The truth is that in reality, we likely started our businesses seeking more freedom in our lives, but we often end up chasing the wrong things, which leads to us finding ourselves too busy and ultimately feeling unfulfilled. 

My guest today is Becky Hoschek, and she's a wife, mom, and life coach, with a goal of helping moms and creative entrepreneurs reclaim their quality of life while building a profitable and sustainable business. You guys know I’m all about this, which is probably why Becky and I have always resonated so well together. I've actually known Becky for many years now and she's truly wonderful and has so much to offer when it comes to mindset work and business building. 

Today, we are going to talk through three questions to ask when you want more peace and profits. Let’s get into it!

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Who is Becky Hoschek?

I help moms called to business as creatives and coaches simplify their businesses so that they are focused on the two things that my clients tend to care about the most: peace and profit. I do this through very high-touch, very personalized, one-on-one coaching and consulting, and it really looks like a combination of mindset coaching mixed with marketing and messaging strategy. 

Personally, I live in the Midwest. My husband and I have been married for 16 years now, and we are in the middle school era. We have a daughter who's an eighth grader, identical twin boys who are in sixth grade, and we also have a dog (who I like to say is my favorite child) and her name is River. 

I also host a podcast called Beyond, which is the podcast for moms called to business.

peace-and-profit-mindset-coach

So many business owners start their business in pursuit of freedom, only to end up in hustle mode and working MORE than they did in their 9-5. Where do you think we do wrong in our quest for peace and profit?

What I tend to see is that somewhere around the mark of approaching or hitting the six figure mark in a business, there's this realization that sets in that “what got me here isn't going to be sustainable and something has to change because I can't keep going like this”. There’s almost a sense of “uh oh” that comes in.

First, the truth is that starting a business is really hard, but I think we make it a lot harder for ourselves than it has to be. I don't think we do this on purpose, but since we expect it to be hard, that kind of becomes our reality. We're all really good at overcomplicating things, and so we get into this cycle of doing more and more and more, and a lot of it isn't necessary. Before you know it, it gets to the point where business isn't feeling like freedom. Then, you have to start asking yourself some questions.

Second, we don’t define what “enough” looks like. A lot of times we just think we need more. More clients, more sales, more revenue. Then, we just kind of end up throwing things at the wall trying to make “more” happen to get that growth going upward. I describe it as running a marathon where there's no finish line because you've never identified where that finish line is. So you never know if you've reached the goal or done the thing that you set out to do.

The third mistake I see people make is starting to build the business we think we are supposed to have. It's easy to get off course when you start veering toward what other people are doing, and it can take some time before you start to recalibrate and think like, wait, how did I get here? What am I doing? Does this even make sense anymore? 

Read More: The 5 Beliefs That Are Keeping Your Business Stuck

3 Questions to Ask When You Want to Focus on Peace and Profit in Your Business

 

1. What is my owner’s intent?

Now, if you've never heard this term before, I think of it as a less corporate version of a vision statement. Another way to look at this is: what's the end goal here? What is the purpose of my business? It's very different building a business when your goal is to get on Shark Tank and get an offer from a shark than it is to be running a business where your intent is really to stay small and maximize your profit working part-time hours doing work that you really, really love. I have a whole episode on this here!

If you are trying to grow and scale, or if you are trying to build a business that one day you want to sell, that is going to inform the decisions you make and what you do in your business so much. And if you don't have this defined, it's really hard to stay focused on things that are going to make the most sense to meet those goals.

Read More: Wealthy Women Know Their Numbers: Building Long-Term Wealth Through Money Mindset And Money Management With Erinn Bridgman

 

When it comes to questions like this, how can we overcome the “squirrel mindset” where we might feel like we know our owner's intent one day, and the next day feel differently?

I think when you do have your owner's intent defined for yourself, it becomes an automatic filter that you can ask those kinds of questions through. It's a lot easier to get distracted and chase shiny objects when you haven't defined this because you're always looking for the next thing that's going to move the needle forward or the next idea you should try.

I think this is so common with creatives, especially because we do have a lot of ideas. It's tempting to pursue the new thing that looks more fun and more interesting than what we've been working on, but when you have that intent to kind of guide you, it's a lot easier to ask: does this make sense? Yes, someone over here may be doing this, but are they even building the same kind of business I am? Does this make sense for the goals that I have?

You have to be really honest here when you think about what success looks like to you. I don't think we realize how informed that becomes by what we see other people doing. And when you want to build a business that truly is fulfilling what is right for you, for your life, for your family, for your business, it will look like doing things differently. And that can be really uncomfortable. There’s this internal conflict between the part of human nature that wants to belong and be similar to what everyone else is doing, and there’s a part of us that feels called to do something different. Navigating that can be hard.

 

2. Are you building the business you’re “supposed to” be building?

This question is all about getting clear on why you are doing what you're doing. Are you building the business that you think you're supposed to be building? Are you following someone else's method, formula, or steps? Is it the business that you feel called to create? 

I think that a lot of us are so busy at the beginning and we're just trying to get through the day doing all the things. Sometimes we're too busy to even notice that what we're doing is for a reason that's maybe not the best.

Give yourself some time to be introspective about this, whether that means going for a walk, thinking about it at the gym, or even writing it down in a notebook or journaling about it. I also think it can help to talk it out if you’re more of a verbal processor. 

Read more: Visualization Techniques And Mindset Tactics To Create A Success In Your Business

 

3. Where does business feel complicated?

Most likely, if you just ask yourself this, your mind is going to go somewhere. It's where things feel the most difficult, the most stressful, or just overwhelming. It can look very different for each one of us, but one way I like to think about it is: where does it feel like there may be too much? Too much overworking, overthinking, overspending, overextending yourself and your commitments?

 

For someone who feels like they’ve built a really big complicated business right now, where should they start to simplify?

I think that asking these questions is a really good start to get you the clarity that you need to move forward and start taking a new direction toward peace and profit. Once you get that clarity and realize that maybe there's an opportunity here to change some things, then you really want to get clear on what's working well and what isn't. 

Building on that question of, “Where do things feel complicated?”, on the flip side of that, you can ask yourself: where do I feel like I'm at my best? What do I feel was the best season of my business so far and why? What was I doing that made it feel so aligned with how I want to be working or how I want to be living?

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How can we use these questions to set better goals?

I think the first two questions (identifying your owner's intent and questioning if you're building the business that you think you're supposed to be building), provide a lot of clarity in terms of purpose and direction, and then when we're setting goals and making decisions, everything you do can be filtered from the lens of the clarity that you found between those two questions.

Then with the third one, where your business feels complicated, it really shines a light on where some things might need your attention or where there's an opportunity to simplify.

What are the 2 keys to creating a simplified life and business that gives you more peace and profit?

The first one is the stories we tell ourselves through our mindset, and the second is the stories we tell everyone else through our messaging. 

The two are actually very connected, and I don't think it's something that we give a lot of thought to. In fact, it's taken me a few years of working with clients to realize why this is so important. What I like to say is that the stories you tell yourself about yourself (about your business, about yourself, about what is possible), those stories don't only inform your level of confidence, but also how you show up as the leader of your business and the server of your client's.

Mindset is the most overlooked and underutilized strategy that we have as entrepreneurs because it's kind of tough to do on your own.

There are pieces of mindset work that you can absolutely do (like journaling or using different tools), but the truth is that it's really hard to see what we can't see for ourselves. And a lot of times we do need the perspective of someone else to shine a light on those things. If we can't see them, we can't do anything about them. 

Then, there are the stories that you tell your audience and your ideal clients through your messaging. I think why I love the work that I do so much is that marketing and sales have everything to do with understanding psychology and human behavior and what it is to be human. 

I've never had a client come to me saying, “Can you please help me work on my relationship with myself?”, but that is actually a huge piece of what we end up doing. The more you understand yourself, the more you're able to understand and relate to other humans, which is a super valuable skill set for an entrepreneur.

Read more: How I Run A Multiple-Six Figure/Year Business Working Part-Time As A Mom (+ Challenging The 40-Hour Workweek!)

How can we work on the stories we tell ourselves?

The most important step is creating awareness around them. I think that there are a couple of ways to do this on our own. Journaling, or sort of doing an inventory of what's on your mind, can be really helpful in shining a light on some of those stories. When you see on a piece of paper that you've written down things like “I don't know what I'm doing”, or “I'm never going to figure this out”, when you start to see those in black and white you start to connect the dots of like, “oh yeah, so it's no wonder I feel so terrible.” 

I think the next level of it is working with someone because so many of the aha moments (those big realizations that change the trajectory of what you're doing) often come when someone else is listening to us and is picking up on the things that we're not seeing for ourselves. So I can't recommend that enough if you've never worked with someone.

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Rapid Fire Questions with Becky Hoschek

What’s an unpopular opinion you have about mindset in the online space?

That growth = success. I think we live in a world where the messaging in the business world is that you have to chase growth. But that is just a thought. A lot of us think chasing growth is what “I'm supposed to do”, but the hill I'm willing to stand on is I don't believe that growth equals success. 

It may be part of it for you. It may not be. I have clients who have businesses where, yep, they 

are growing this year, they are doing more and they have maybe a goal to make more profit this year. I also have clients who are super excited to have a year that just repeats what they did last year because they love where they're at. They have plenty of time. They are making enough because they've defined what “enough” looks like.

Do you have a favorite failure in your business?

Several years ago I launched a group program because I believed that's what the next thing I was supposed to do was. So I (significantly) invested in working with someone whose expertise was in growing a group program, and I realized pretty quickly that the direction didn't really make sense for me, my goals, or the business I was building. I did not want to be spending all my time creating curriculum and doing a lot of other backend things that was keeping me from working personally with clients, and it was a costly lesson financially. 

On the flip side, what I learned that year has impacted so much of what I do now and played such a role in something I needed to learn in order to kind of unpack my own way of doing things that is different. 

What’s your favorite thing about being a mindset coach and running the business you run?

I always like to say that my job is to help you grow your business, but my mission, I think that what it is deeper that I'm called to is to help you grow as a person. Even from a faith perspective, I see God working in our lives through motherhood and business, and I think about the way it builds character and shapes and refines us. There’s such a ripple effect. 

Get On The Waitlist for SIMPLIFIED with Becky Hoschek

SIMPLIFIED is the high-touch coaching and consulting intensive created by Becky Hoschek exclusively for creative entrepreneurs and coaches who want to create 6-figure profit in their businesses – without working all of the time, and without having the stress of mountains of expenses. 

Inside SIMPLIFIED, we combine mindset support with strategic simplicity to create a life and business that you don’t want to quit. This one-of-a-kind experience is for committed entrepreneurs who want to pay themselves considerably, without working a considerable amount of time. If you’re tired of scaling yourself into a business you can’t stand, it might be time to simplify. And you don’t have to do it alone. 

Working with Becky inside SIMPLIFIED is like having a business therapist, marketing consultant, creative director and mindset coach, all in one. If you’re ready to SIMPLIFY: to do less, better and see abundant profit margins, join the waitlist for SIMPLIFIED. Applications will reopen later this summer. 

This 1:1 experience is completely private and unique to your personal business goals, and by joining the waitlist, you'll be the first to know when applications reopen. Get on the waitlist SIMPLIFIED now and let her know you heard about it on the Breakthrough Brand Podcast!

Links Mentioned:

Watch the Episode on Youtube

Apply for SIMPLIFIED

Listen to Becky's Podcast "BEYOND"

Connect with Elizabeth on Instagram

Connect with Becky on Instagram

Check Out Becky's Website

Shop Elizabeth McCravy Templates

Not Sure Which Template is Right For You? Take the Quiz

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4 Things You Need to Prioritize if You Want to Grow a Part-time Business as a Stay-at-home Mom with Amy Hanneke https://elizabethmccravy.com/part-time-business-as-a-stay-at-home-mom/ https://elizabethmccravy.com/part-time-business-as-a-stay-at-home-mom/#respond Tue, 14 May 2024 06:00:00 +0000 https://elizabethmccravy.com/?p=7567 Can you grow a success business "on the side" while raising your littles at home? UM... YES. Absolutely! And, Amy and I are showing you how in this fabulous interview.

The post 4 Things You Need to Prioritize if You Want to Grow a Part-time Business as a Stay-at-home Mom with Amy Hanneke appeared first on Elizabeth McCravy.

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If you're a mom to little's who wants to start a business or you're a mom already with a business trying to figure out how to grow your business while still prioritizing your family, this episode is for you! I'm chatting with the lovely Amy Hanneke of Hello & Co Creative. Amy is a brand new website designer for wellness professionals and she's also a wife, a boy mom, a cat mom, and a St. Louis native. She started her brand and website design business just 11 months ago at the time of recording this and her business has grown a ton since. She’s really built the dream part-time business as a stay-at-home mom, and I can’t wait to share more of her story today!

In this episode, she is specifically sharing 4 principles that she believes have HUGELY helped her grow a part-time business as a stay-at-home mom!

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 267!

Who is Amy Hanneke of Hello & Co Creative?

Amy Hanneke (she/her) is a brand and website designer for wellness professionals who want to stand out in a crowded clinician field. She's trained as a registered dietitian and eating disorder expert, and spent the beginnings of her career working in the nutrition field.

Amy has experience serving both clients and clinicians through her past role as a leadership member at a residential eating disorder care center, as well as through her former private practice. She uses these experiences in combination with her design training to help clinicians clarify their message, convert more clients, and market with confidence through standout brand identities + websites.

Amy Hanneke shares tips for moms growing a part-time business as a stay-at-home mom

You Signed Up for Booked Out Designer Shortly After Starting Your Design Business. What Made You Make That Decision?

Yes, it's crazy because it was only 11 months ago, but it feels like it was forever ago just in terms of how much has happened since then. I wouldn't say I decided on a whim to turn it into an official business, but it was one of those things that was kind of just at the back of my mind for several years before taking action. Then because of a few personal and professional things that were going on, it almost created this perfect storm of it being the right time to get started. 

I also decided to drop the “all or nothing” mentality and challenge myself to just go slow. Not to say I didn’t start with my whole heart, but I let myself start slowly and was okay letting it evolve as I’m evolving. Then shortly after I registered for my LLC it was Booked Out Week and so I felt like it was the right time to learn the business side of things!

You became a Booked Out Designer really quickly! Any advice for mom’s hoping to do the same?

When I started out, I had a baseline goal of bringing in enough revenue to send my children to a part-time daycare so they could see other kiddos and socialize and then make a certain amount on top of that to make it feel like it was “worth it”. The truth is that it was a pretty low number of projects that I needed to book to make that happen, but I think one of the great things about Booked Out Designer is I did not waste any time figuring out my systems and processes. I wasn't starting from scratch and I wasn't spinning my wheels trying to figure out exactly how to do things. Here’s my full review on how I got a 755% return on investment after joining!

How were you able to prioritize taking the course with building your business and taking care of your kids?

Yes. The thing I love the most about it is that it is this kind of living, breathing, educational resource. I did not watch it in order (which you encourage!), so once I had that permission slip I let myself skip around. I tried (and still try) my best to make it to the coaching calls because those are so fantastic and they help keep the content really alive for me. 

But as for the rest, what I do is try to figure out where the weak points are in my business. Every month or so I sit down and then I try to make it a point to go back and listen to the modules that I think will help me address that. Once I ask, “what do I need out of this at this moment?”, I know it's all there and it's instant access. So it's kind of been nice to just be really flexible about how I take it, and then I feel like it makes the content more valuable to me because I'm not listening to something abstract. I am really intentional about taking what I need and then I try to go implement it pretty much that next week.

Now, let’s move on to the 4 principles of growing a part-time business as a stay-at-home mom!

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1. Do Things Less, But Better

The first thing that has really helped me grow my part-time business as a stay-at-home mom, is this concept of doing less things but doing them better. I am constantly trying to dig into the quality of what I am doing rather than trying to do a million things really poorly. 

To be more practical about this, here’s an example. I don't have the capacity to create a lot of social media posts. If that's how I was generating leads, I would want to make the time for that, but that's not necessarily where my leads come from. Instead, I'm digging more into the quality of the work I'm actually doing with clients, and I found that by letting that speak for itself, that is how I actually do my best lead capturing and conversion. 

Most of my client’s are coming from word of mouth right now so I have kind of a tiered priority of how I create content, and it's based on what I think will be the highest ROI in the future (like blogging and Youtube videos). Right now, what works for me is blogging because I can do it in such small increments of my time. From that, I create smaller snippets from all of that content for social media.

Read More: 14 Things That Make Growing Your Business MUCH Harder (Your New “To Quit” List)

2. Automate and Templatize Everything You Can

If there is an email that I have to send more than once ever, I make a template out of it. It has saved me so much time. I think I’m probably doubling the amount of work I can get done because when I onboard a client now, I'm not sitting there and creating a whole checklist from scratch or creating all these folders for them to share their content with me from scratch. When they sign the contract, I have automations set up that will start and set up the whole project for me. Then, it’s 80% done and I come in and personalize it, record them a video, and send it all off. Don’t be afraid of technology!

PS: Amy & I both use Dubsado for all of our automations! Use code ELIZABETH30 to snag 30% off!

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3. Track the Life Out Of Your Time

For a good couple weeks, I tracked every minute of everything I was doing for work with Toggl, and it was really interesting to see where I was wasting time. I would be working, but I wouldn’t be working on things that are going to make a significant difference in my business. And because I was prioritizing other things, I would constantly need more and more time which would then cause my focus to be split and my family to get frustrated. 

A good example of this was Instagram. I wasn’t wasting time SCROLLING on Instagram, per say, but designing graphics and planning out the content was taking a lot of time and I wasn’t getting a huge ROI from it. 

Ironically, I also found out through tracking my time that when I have these nitty gritty categories, I'm actually wasting time trying to figure out how to categorize things. So I have broad categories like: client calls and communication, the brand phase of a project, the copy phase, and the website phase. I try to keep it as simple as I possibly can so that it's not hard for me to do.

Read More: Juggling too much? 4 Keys to Maintaining Your Sanity as a Mom and Business Owner with Ashley Freehan

4. It’s Always Worth Investing Time and Money Into Your Vision For Your Business

The last principle I have for growing my part-time business as a stay-at-home mom, is kind of at the core of all of these. It's always worth investing time and money into your vision for your business. What is it that you actually want out of your business? It is always worth investing in things that are going to support that, whether that's investing your time or part of your business budget.

I feel like because I have a very clear picture of what I need my business to be in my life right now, it's really easy for me to say yes if the client/project/opportunity is a great fit, or no, this opportunity is not a great fit for what I'm trying to do right now. And so continuing to really come back to what matters most in your business, I think is the biggest thing as you start a part-time business as a stay-at-home mom.

And let me just say - sometimes that means saying no to things I really do want to say YES to. I’m saying it like it’s easy but I want to acknowledge that it’s not always easy to say no. So for example, I'm planning out what my summer is going to look like for my business and trying to figure out where I'm going to get leads, and then I remembered part of the point of this is I was going to take summers off.

Rapid Fire Questions with Hello & Co Creative

What's a bad recommendation you hear in the motherhood and business world that new mamas need to ignore?

I really think that one of the biggest things has been this idea that you have to be a hundred percent where your feet are at all times. It’s this idea of 100% parenting or 100% working at any given time. That’s just not how this season of my life works. So I’m letting it be flexible. Sometimes I do really need to get back to people and my kiddos get to watch an episode of Bluey while I do that. On the same note, sometimes I can't get back to people because my kiddos really, really need my undivided attention right now. So I think one of the worst pieces of advice I hear is to really focus and be a hundred percent where you are. And I think what I've ended up needing is just the ability to be able to assess and pivot in the moment rather than hold myself to these rules. My rule is to be flexible not to follow a rule, if that makes sense.

What’s an unpopular opinion you have about design?

One of the things I wish we said louder is that there is so much power of simplicity. I love the power of more streamlined, simple design, and having white space (not only in design but in your life). I think sometimes I will have projects start and the expectation coming from clients is that things are going to be really busy and really intricate and all of these things. And then when we actually get to the final concept, the most simple one is the most effective because it makes you feel calmer when you're looking at it. It creates and communicates the vibes that we're going for. I wish we said louder that it doesn't have to be complicated to be good.

Connect with Amy Hanneke with Hello & Co Creative

You can check out my website here or come hang out with me on Instagram!

 

Read More: If Being a Mom and a Business Owner Feels Really Hard, Listen to This with Joy Michelle 

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Links Mentioned:

Watch the Episode on Youtube

Watch Amy's Testimonial on Youtube of Booked Out Designer

Read About How Amy Got a 755% ROI After Joining Booked Out Designer

Try out Toggl Time Tracking

Automate Your Business with Dubsado

Join me inside Booked Out Designer

Connect with Elizabeth on Instagram

Connect with Amy on Instagram

Check Out Amy's Website

Shop Elizabeth McCravy Templates

Not Sure Which Template is Right For You? Take the Quiz

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